The last few years have brought about a huge trend toward personal branding with the You Inc business model for network marketers. The tools of the trade include blogs, video channels, personalized social media profile pages, which are all great ways of increasing our personal branding.
We’ve been taught to crush it by branding ourselves with our personality and passions, building our personal brand with our photos, signatures, videos, and writing. But I think some marketers are missing an important but very vital part of the message.
Is it Personal Branding or Pushy Branding?
Unfortunately, I think that a lot of marketers are missing the mark when it comes to personal branding. They’ve made an attempt at personal branding with their blogs, and their social media profiles, but the are all starting to sound the same. Pushy.
I get it. We love our products, we’re passionate about our opportunities, we truly believe they can change lives, but I believe too many marketers are taking their passion over the line!
Five minutes scrolling through the twitter stream will prove that most marketers just don’t get what personal branding is all about. I’m talking about tweets where it seems like everyone in the same company is sending out the same tweet, over and over again.
- “The ______ network wants you!”
- “The ____ network is changing the face of network marketing.”
- “Learn what the ________ network has in store for America.”
Clever Marketing? I think not.
Personal Branding Pollution is Everywhere!
- I had someone tag me in an opportunity video for another network marketing company today on Facebook.
- I’ve gotten to the point that I don’t even read my twitter DM’s because they are so full of spam.
- And I’ve also gotten to the point that I don’t even answer my cell phone if the number doesn’t come up on caller ID because I am bombarded with calls about home business opportunities. (3 so far today!) (And for a business owner who uses her cell phone as her business line, that poses a huge problem!)
Why have so many network marketers gone down the sleazy sales path? Is it that they just never learned the right way to build a personal brand and use attraction marketing or is it that they are so desperate for sales and business builders that they don’t mind turning the whole world off to network marketing in the process of participating in social media?
I’m not the only one who feels this way. I just flipped back to my twitter stream that was open in another window and I saw this tweet that was posted via Facebook:
I came across the same quote twice this week, which is probably the catalyst for today’s rant, but I believe if all marketers kept it in mind when they were online, the network marketing industry would have a much better perception in the eyes of the world.
This quote was mentioned in the very beginning of the book Go-Givers Sell More, by Bob Burg and John David Mann and it was the very first line in the New Your Times Best Seller Record Breaker: The Purpose Driven Life by Rick Warren.
“It’s not about you!”
Personal branding strategies should be built upon the foundation that “It’s about them!”
I understand that the corporate world in general is an “us against them” mentality, but network marketing is different. We succeed by helping others. The more people we help, the more we succeed. (That goes for helping network marketers outside our companies as well!)
Instead of focusing on us, we need to focus on the people we’re marketing to, their needs, their passions, their desires, their worries, heartaches, fears, and frustrations.
Who are the best attraction marketers in today’s world?
The marketers who are teachers.
The non-pushy marketer who graciously teaches someone how to use their products, or teaches someone how to be successful in their business is the one who will get the sales.
Thankfully there is a movement spreading through the marketing world today, of people who have ditched the slick sales skills and persuasive voodoo for personal branding founded on educational based teaching. I’m hoping that our voices will be heard in the noisy online world and more marketers will catch on to the power of teaching others how to solve their problems.
I found a great video today that pretty much proves my point. I hope you enjoy it!
I would love to hear what you think! Please share your thoughts on personal branding in the comments below and help educate the marketers who are polluting social media by tweeting and sharing this post on Facebook.