Video Marketing Secrets from BlogHer

Video blogging and video marketing tips from BlogHerWhat happens at BlogHer does not stay at BlogHer.

Whew, what a summer!   I hope yours was as amazing as mine was!  I’ve traveled, entertained, and partied more this summer than I in any summer I can remember.  Our family vacations were fantastic, but I’m so craving a routine again.  It’s time to get these rusty ol typing fingers back into the swing of things!  The kids start school on Wednesday, so it’s coming soon. 🙂

I’m weaning back into a schedule, starting today with the video blogging secrets I learned at BlogHer11.  I’ve got so many golden nuggets from the BlogHer convention and I can’t wait to share them with you!  I’ll be breaking them down in a series of posts for you over the coming week or so!

Video Marketing Secrets: Take 1



While we all probably know that natural lighting is the best, that can be a struggle if you’re building your business while your kids are sleeping or around a full time job.

Solution: Get high quality video lighting on a budget

  • Ikea paper lamps are awesome for lighting!
  • Clamp lights from Home Depot or Lowe’s with gels over them work great too.
  • Tip: Make sure you don’t get the yellow tinted light bulbs. Look for white light bulbs instead.


Your video viewers will tolerate poor quality video better than poor quality audio and let’s face the facts, the built in mic on your laptop probably isn’t going to give you the best audio quality.

Solution:  Invest in a  USB microphone that you can attach to your laptop.

  • If you are using the Kodak Zi8 video camera here’s a post that includes entry level mics.


Chances are your laptop, cell phone and your digital camera all have video capabilities, but the quality may not be great.  The good news is that you don’t have to spend a ton to get high quality video!


  • Mac:
  • PC:
    • Good: Microsoft Movie Maker (free)
    • Better: Camtasia (approx. $300)

Stay tuned, I’ll share all the video SEO tips, distribution resources, and video monitization secrets I learned at BlogHer in the next post!

Please post a link to your latest video in the comments below along with your best video tip and share this post with others.  I can’t wait to see what you’re all doing with your video marketing lately!



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  1. Hi Heather, I am glad you have had some time to have fun with the children. I took a few spread out weeks off too and still will until Sept 2 when they go back to school. We have been up at our resort in the motor home, it was my birthday and my best friends birthday, so we have spoiled one and other!! Yes! Its been great. Its nice to succumb to the fact that ‘nothing else matters except your kids right here and now… and darn it, I am spending time with them!” Nice to see you have too.

    Regarding Video Marketing, I am going to get back into it. I had a little camera a while back but the adapter got lost and I didn’t want to risk blowing it by plugging in another one with a different polarity.

    Long story short, I went and bought another. It’s a little flip camera with very decent quality and mic quality. $50 bucks at Best Buy!!

    I just have to think it through and come up with a few interesting bits without looking like a nerd!

    Lovely to see you. Regarding the Fat Wallet SEO guru perhaps you could share when is ‘not’ important as you mentioned on FB.



  2. Heather,
    Nice to see you writing again.
    Missed you, but glad to know you had a super summer.

    I would love to hear about what’s going on with fatwallet. PM me, if you want to.

    These are good video tips.
    For a DSLR, I would recommend a Canon T3i. It is less expensive than the 5D Mark11, has an external mic jack, and takes high def. video.
    I have a Canon T1i, and hope to upgrade to the T31 sometime.

    Also, for video marketing, you can do all you need to do with iMovie. I am in the process of developing an entire training course for iMovie, and I’m astounded at how much can be done with that one free resource.
    I used to tinker with Final Cut Pro, but it really is out of our league. Unless you are wanting to sell to CNN or Paramount Pictures…

    So, long story short.
    I’m glad you are getting back in the swing of things, and I am really looking forward to this series.


  3. A Canon 5D Mark II can be quite expensive, but the results are excellent. After all, this is a long term investment.

    Also, I’ve used camtasia for some projects and indeed is user friendly and has a lot of intuitive features. A free alternative to camtasia is camstudio.

  4. Hi Heather,

    Excellent insight!

    The quality of the video can really augment your message. You can have wonderful things to say, but if the video is difficult to look at, people will turn away.

    I have included a link to one of my latest videos in Nai Harn Beach, Thailand. Good background for this one, although a little trade off in video volume. Hey, it’s paradise, what are you gonna do? 😉

    Thanks for sharing your insight with us!


  5. Sally says:

    It such an honor to have read this insightful tips. It really is the very core a newbie must follow. One cannot neglect these ones. As these surely would help them.

  6. Hi Heather,
    It is a very nice and informative post. Thanks for sharing video marketing secrets from blogher here. This post is helpful for many readers.

  7. The viewer does not only look for the content or message of the video but also its quality. I believe the video has a dull content if the quality is poor and I usually don’t continue watching it. Really great post you have here. Helpful tips!

  8. Thanks for sharing these tips, especially about the lighting. I’m preparing myself for shooting a few videos, and need as much information as I can possibly get.

  9. Hi Heather Stephens,
    Nice Vacations. My vacations were also good but not like yours. Well i am happy for you. Thanks for sharing.

  10. Great tips, I struggle with lighting as well, I found a couple of clamp lights pointing up at me works ok but I’ve also seen some cool lighting kits on Amazon as part of a Traffic Geyser video I saw. I definitely need to invest in a HD recorder with mic input as well, as working off the webcam for headshots looks a bit terrible.

    • Hi Dan,

      Thanks for the comment. I LOVE traffic geyser and use it at work. I plan to try it out for Clever Marketer as well. I have the HD recorder, but unfortunately I bought a flip (because it was cheap) and it doesn’t have the mic input. I have my eye on the SLR camera down the road, but will probably pick up the Kodak Zi8 in the meantime.

      Have a great weekend!

  11. Hello Heather. I use a HD Flip video camera from Sony. I tried editing them in the Windows program you suggested – but it doen’t look like they can process HD videos.

  12. Good for you, Veronica. I hope your videos are going well for you.

    Thanks for the comment!

  13. Yes, it gets numerous traffic everyday and making money online is possible with Youtube. In just a simple video, you can get extra income and making videos do not cost a lot of money.

  14. I would love to be able to explore the SEO benefit to video making.

    Do you know if you are able to optimize a video like you can an image or webpage? Is it possible to make an affiliate deal with youtube to make money on views?

  15. Video marketing is the best way to motivate your consumers completely to buy your product!!!