This bookmark worthy post contains a list of resources you’re going to want to refer to again and again, including a fantastic free video marketing ebook, and one golden nugget shared by an audience member at BlogHer that had the crowd standing in applause spontaneously during the session!
We covered the basics of video marketing last week and now we get into the juicy details that really got me excited: The things that make your audience able to find and actually want to watch your videos!
Planning, Recording and Editing Your Video:
As you’re planning your video project, you need to pay attention to several things that will make marketing your video easier.
- You know the keyword phrase you want your video fund under, right? That needs to be figured out before you get started recording your video.
Recording Your Video:
- Keep your video short: 3-5 minutes max (shorter is better!)
- Remember from the previous post, lighting is important, audio is more important.
- Indymogul.com great source for lighting tutorial
- Stay consistent with your branding on video, colors, your personality, style, and image.
- Keep video focused, only one topic per video
- Use a teleprompter a white board or remember a couple of bullet points to stay on task
- Shoot your video in segments to give you an opportunity for transitions in the final edit
- Don’t give away all your tips in your videos…leave some stuff out so they have to visit your blog.
- Remember to include a call to action: Tell your audience what to do next and then tell them again
Editing Your Video:
- Don’t have anything on the video that doesn’t need to be there.
- Add music to keep the video moving: For royalty free music try: http://incompetech.com and http://kevinmcleod.com
- Check out youtube’s creative commons for video clips to break your video up.
- Use annotations in youtube and let your audience interact by voting or choosing what happens next, etc.
- Have a great thumbnail: go for the thing that people will question ”what’s she doing?” Something strange will make people want to wondering what you’re up to and click.
- Have a title card on the beginning and end of your video with a CTA leading them to your blog.
Make your video findable: Video SEO Search Engine Optimization
Title, Description, Tags:
- Put your tags (your keyword phrase) in the actual movie file you save and upload
- Have a great title that’s relevant and includes keywords and name of your blog
- Description should reflect the title
- Tags should reflect the description and the title
- Link to your blog in the description in the title
Video Distribution: Get your video out there so people can find it!
- Good: Tube Mogul Free for non commercial videos. Commercial videos are $100/month no contract.
- Better: Traffic Geyser $1 for a 21 day trial and $97/month no contract
Some Extra, Extraordinary Video Tips I Got From BlogHer:
- Host an online talk show at: http://www.vokle.com/
- Consistency in uploading videos: 1/week, 3/week doesn’t matter as long as it’s consistent.
Monetize your videos:
- Biglive.com http://www.biglive.com/bl/ beta site that allows you to put video behind a paypal button
- FYI: I use: Easy Video Player (to host private videos on Amazon and embed them on my blog…Great if you are creating content that someone will be paying for!)
Free YouTube eBook:
- Just released: “Best of YouTube Practices:” http://www.youtube.com/creators/playbook.html (Free eBook which is basically the YouTube Bible!)
And finally: the tip that got the applause: When you’re linking to your videos make sure you’re picking the code from your channel and not the main stream so people have an opportunity to watch more of your videos and subscribe to your channel. Here’s how to do this:
- Upload your video to youtube
- Go to your channel
- Click on your video
- Use the url on YOUR channel, not the main stream
If you want more video resources and tips, check out the marketing resources page on my blog and please share your ideas and tips in the comments below!