Using Guest Blogging to Fill Out a Portfolio

Mic by billaday, on FlickrWhen it comes to creating an online presence as a writer and a blogger, there is nothing more important than having an impressive and varied portfolio to show clients and potential clients. When you have a blog, quite a lot of this portfolio will be made for you. You will have the entire site as proof of what you can do, both as a writer, and as a webmaster.

But this will not always be enough, as you are limited to one niche. It also doesn’t show that you are able to finish a project or task based on someone else’s specifications, which puts you in a bit of a bind. What do you do to fill a portfolio when your main writing goal is as a blogger? The answer is simple: guest blogging.

The Benefits of Guest Blogging

There are a number of benefits to building a portfolio this way. For one thing, you are potentially increasing your readership by offering a link to your own work as part of the contributing writers page or byline. This shows off your ability to market yourself beyond your own work. This boosts you on a client’s radar, while giving yourself more traffic.

Another positive is that it expands where you write about any given topic. This pegs you as an expert who knows the niche, making people more likely to come to you when specific work needs to be done. This can also put you in the eye of companies searching for a blog expansion, reviews or other paid work that can then be used as a sample of your expertise.

Getting Started On Guest Blogging Work

Go.

There are three simple steps to getting started:

  1. Finding a blog that needs guest posters.
  2. Plan out what you want to do, how you want to do it, and why you are going to do it.
  3. Get writing under your chosen byline.

Finding a Blog

MyBlogGuest

This part is relatively simple. There is a good chance that the blogs you read every day allow for occasional guest posts, sometimes once a week, sometimes once a month, or even as substitutes when they are sick or take vacations. If you have any bloggers who post on your site, they are also a good bet. Remember to start from the closest sources first.

Once you have exhausted those options, you can do a Google, Twitter or other social media related search to find guest posting positions. Be sure to be specific on niche when you do this, looking for those that are in areas of your expertise. The closer they are to your blog’s topic, the better. But they don’t have to be exact, or they can be unrelated if you have another area that you can prove you know.

The final way is going to a job posting board or blog specific website. For example, My Blog Guest was created specifically for bloggers to connect for guest posting purposes. And their Articles Gallery is the best and quickest way to find blogs to host your content (Disclamer: I am MyBlogGuest Premium user).

Making a Plan

Take an honest look at who at what it is you hope to achieve. Are you filling your portfolio? Diversifying it? Looking to get clients or build a larger readership? Just in a rut? Once you know, use that do draw up an outline to decide how often you are looking to post, and any specifics you want to have met in the agreement you settle with the blog owner.

Blogging Under a Byline

IMG_1673

Finally, it is time to create a byline. This should be easy, because the purpose is to explain who you are simply, professionally, and without a lot of filler. Tell them why they should listen to you, without adding in too much that sounds like you are arrogantly promoting yourself. For example, if you have 20 years of experience in the field, say so. But avoid using terms like “genius”, “leading expert”, or anything that sounds like you are selling something.

When choosing a site link, only use one. There is nothing worse than a link-heavy byline, so put it to the blog you most want to promote. You can also add in a link to your online portfolio, if you have one created. Contact information should be short and sweet. Some people like to provide a phone number, but if you would rather not you can just offer an email address, which is the usual method of communication.

Guest Blogging: The Ultimate Portfolio Filler

There is nothing quite as good as guest blogging for creating a bigger, better portfolio to showcase your talent. So, now that you know the why and the how, you just need the when: right now! Get started today.

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Comments

  1. I do enjoy bloggers that have a page dedicated to just links to their guest posts around the net. I think it’s cool to have.

    • Yes, and it makes it so much easier to pitch to them so that they liked your guest post, its format and topic!

  2. Hi Heather,
    Lot of great info here. I just signed up for myguestblog. Thanks as always for sharing in-depth material that can enhance a person’s portfolio!

    Bless,
    Joe

  3. Helpful post. I have been meaning to look into guest posting, but have been to lazy to do it. Myblogguest.com seems like a good recourse to get me started.

    • Yes, that’s a great and very motivational place to start. You are sure to be inspired by seeing so many people guest posting!

  4. This is an example of good insight into blog expansion. Guest blogging can sure show lots of benefits and create a portfolio of its own.
    I found this article to be very informative and it was a pleasure reading it. Good job, Jessy!

    • Thank YOU, Kristina, for reading and commenting! I am excited to hear it has turned useful!

  5. This is fantastic advice on how to approach guest blogging, especially for those bloggers who haven’t really expanded their relationships with other bloggers just yet. Thanks, Jessy!

    After a while in the blogosphere, with commenting on other blogs and interacting in your niche circles, after a while the invitations to post a guest article will come. In the meantime, using a site like My Blog Guest is fantastic.

    Other ways that I find work are things like Triberr.com. There are tribes for all sorts of niches, and it’ll help build your Twitter presence, as well, and your exposure can be astronomical in the right tribes! How does this help build your portfolio? Exposure to others in your same niche can lead to more relationships, more ideas, and more opportunities to expand your own work out there.

    Delena

    • Thanks for the fantastic comment, Delena! And thanks for sharing Triberr. I am going to check it out right now!

  6. Hi Jessy,

    I’ve heard/read about guest blogging and its benefits but never knew about MyBlogGuest. By the way, what if you have a website but do not have a blog of your own? Is it okay to guest blog?

  7. I have been an active guest blogger for a while now but like Calli, I didn’t know about My Blog Guest. This will definitely make finding blogs to contribute to easier and faster. There are so many benefits to guest blogging for both, guests and the owners that its definitely worth the time and work.

  8. A lot of great info here. Now that I know it is possible to expand using this, I will give it a try today. This is a nice approach for bloggers out there who want to expand as well. Thank you for sharing this idea.

  9. Yes, guest blogging is fun! I hope MyBlogGuest will make it even more fun! 🙂

  10. I read your post excellent job i totally agree with Mrs. Delena Thanks for sharing this greata article

  11. Hi Jessy,

    I just wanted to stop by and say thanks for your awesome post! I’m loving the information you shared and I will be getting my butt over to My Blog Guest to start interacting there with others as soon as I dig myself out of the unanswered messages and emails.

    Thank you for adding value to the community here at Clever Marketer!

    Gratefully,
    Heather

  12. Hi Jessy,
    It is a very nice and informative post.Thanks for sharing your information on using guest blogging to fill out a portfolio.This post is helpful for many bloggers.

  13. I’m one the track to write guest posts for other blogs as well.
    Anyway, I just starting to write it to expand my audience and online presence, we’ll see what it can achieve. =D
    Thanks for the post. 🙂

  14. Hi Jessy!

    Great discussion on the benefits of guest blogging!

    Actually, I have invited 3 friends to do a guest blog for me already and I’ve also been given a chance to do a guest blog for someone, too! The response is really phenomenal because it really opens your doors (as well as your guest bloggers’) to a new audience and,therefore, new insights!

    For a fact, I could attest to how beneficial guest blogging is in the long run.

    Have a great weekend!

    • Yes! Guest blogging is both beneficial for the quick traffic spike and works wonders in the long run!

  15. I’ve been a member of MyGuest Blogger, but never really figured out how it worked. I’ll have to get back over there and check it out a bit more 😉

    Thanks for the post!
    Linda

    • Hey Linda. It’s quite easy actually. Try their Articles Gallery to find a guest post for a start!

  16. I am guest posting on a book blog in a few weeks. I want to do something more original than just a review. What are your suggestions?

    • Maybe adding some fun to it? Like a presentation hosted on SlideShare with some abstracts from a book? You will be able to use it in the future for all your guest posts as well!

  17. Thanks for valuable info. The topic of guest blogging has become very topical today, I don’t know why, but still. It is a good way to improve your net presense, and not only for professional bloggers, I think. I think that guest bloggind will soon replace article submission in seo as Google will concider guest post valuable due to double check by both its systems and by the blog owner.

  18. Good guide line about the guest blogging.Because of guest blogging, a writer gets introduction and links for his site.

  19. A very informative post. You should find Relevant Blogs that Accept Guest Posts. For search potential blogs together in your industry that accept blog posts.
    * [insert your relevant keyword here] + “guest post”
    * [insert your relevant keyword here] + “guest blog”
    * [insert your relevant keyword here] + “guest blogging”
    * [insert your relevant keyword here] + “guest posting”

  20. This is great and helpful information about guest blogging. Thanks for sharing this one. This is a must read to all new bloggers.