When it comes to creating an online presence as a writer and a blogger, there is nothing more important than having an impressive and varied portfolio to show clients and potential clients. When you have a blog, quite a lot of this portfolio will be made for you. You will have the entire site as proof of what you can do, both as a writer, and as a webmaster.
But this will not always be enough, as you are limited to one niche. It also doesn’t show that you are able to finish a project or task based on someone else’s specifications, which puts you in a bit of a bind. What do you do to fill a portfolio when your main writing goal is as a blogger? The answer is simple: guest blogging.
The Benefits of Guest Blogging
There are a number of benefits to building a portfolio this way. For one thing, you are potentially increasing your readership by offering a link to your own work as part of the contributing writers page or byline. This shows off your ability to market yourself beyond your own work. This boosts you on a client’s radar, while giving yourself more traffic.
Another positive is that it expands where you write about any given topic. This pegs you as an expert who knows the niche, making people more likely to come to you when specific work needs to be done. This can also put you in the eye of companies searching for a blog expansion, reviews or other paid work that can then be used as a sample of your expertise.
Getting Started On Guest Blogging Work
There are three simple steps to getting started:
- Finding a blog that needs guest posters.
- Plan out what you want to do, how you want to do it, and why you are going to do it.
- Get writing under your chosen byline.
Finding a Blog
This part is relatively simple. There is a good chance that the blogs you read every day allow for occasional guest posts, sometimes once a week, sometimes once a month, or even as substitutes when they are sick or take vacations. If you have any bloggers who post on your site, they are also a good bet. Remember to start from the closest sources first.
Once you have exhausted those options, you can do a Google, Twitter or other social media related search to find guest posting positions. Be sure to be specific on niche when you do this, looking for those that are in areas of your expertise. The closer they are to your blog’s topic, the better. But they don’t have to be exact, or they can be unrelated if you have another area that you can prove you know.
The final way is going to a job posting board or blog specific website. For example, My Blog Guest was created specifically for bloggers to connect for guest posting purposes. And their Articles Gallery is the best and quickest way to find blogs to host your content (Disclamer: I am MyBlogGuest Premium user).
Making a Plan
Take an honest look at who at what it is you hope to achieve. Are you filling your portfolio? Diversifying it? Looking to get clients or build a larger readership? Just in a rut? Once you know, use that do draw up an outline to decide how often you are looking to post, and any specifics you want to have met in the agreement you settle with the blog owner.
Blogging Under a Byline
Finally, it is time to create a byline. This should be easy, because the purpose is to explain who you are simply, professionally, and without a lot of filler. Tell them why they should listen to you, without adding in too much that sounds like you are arrogantly promoting yourself. For example, if you have 20 years of experience in the field, say so. But avoid using terms like “genius”, “leading expert”, or anything that sounds like you are selling something.
When choosing a site link, only use one. There is nothing worse than a link-heavy byline, so put it to the blog you most want to promote. You can also add in a link to your online portfolio, if you have one created. Contact information should be short and sweet. Some people like to provide a phone number, but if you would rather not you can just offer an email address, which is the usual method of communication.
Guest Blogging: The Ultimate Portfolio Filler
There is nothing quite as good as guest blogging for creating a bigger, better portfolio to showcase your talent. So, now that you know the why and the how, you just need the when: right now! Get started today.