Have you ever thought about selling your blog content in exchange for a little love via your readers’ social media equity?
I personally think it’s a very clever marketing idea! It could be a way to help your content go viral, but there are those who consider it social media spam.
In my humble opinion it is no different than asking someone for an email (but with less risk or commitment), asking others to tweet and share your post in social media, or asking someone to “like” your facebook page in exchange for a bribe. But my opinion may not be the same as yours.
Before you tell me if you think that selling something of value for the price of a tweet is spam or sweet, let me explain how these services work!
How Can Someone Buy Your Stuff with Their Social Media Equity?
If you remember in a recent post I shared two tell email list building tell a friend scripts that you can use on your thank you page to help generate blog traffic and grow your list. Well think of this like the social media sister to those scripts.
There are two services I know of that offer a way for you to give away a free download in exchange for a tweet or a share on facebook, leveraging your readers’ social media equity.
The both work very much the same way.
- You have a piece of value you’re giving away. It could be a pdf, a mp3 file, a video, a special report or anything with a URL.
- You create a button on their site that links to what you want to give away and to the page you want to promote.
- You add the button where you want to advertise it on your blog.
- They click to share a message about your free gift on facebook or twitter with a link to the page you are promoting and they are then sent to the url of your free gift.
What do you think: Pay with a Tweet is it a Sour or Sweet Clever Marketing Idea to Leverage Social Media Equity?
So, before I give it a try I thought I’d ask my readers, my favorite clever marketers on the planet, what you think!
Is the pay with a tweet concept one that leaves a sour taste in your mouth because it feels like social media spam to you, or do you think that it’s a clever marketing idea to allow someone to buy your stuff with their social media equity?
Please invite others to join in the debate by sharing this post on twitter and facebook and while you’re here leave a comment sharing why you think it’s spam or it’s a clever marketing idea!
If you haven’t joined our clever marketer mastermind community and blog marketing forum, what are you waiting for? It’s time to unleash the clever marketer in you and help you get some massive traffic, comments, and leads to your blog! Join today and jump on the clever marketing bandwagon with us! It’s a great way to increase your own social media equity!