Buy Blog Content with Your Social Media Equity: Spam or Clever Marketing Idea? You Tell Me!

Buy Blog Content with Social Media Equity|Clever Marketing Idea or SpamHave you ever thought about selling your blog content  in exchange for a little love via your readers’ social media equity?

I personally think it’s a very clever marketing idea!  It could be a way to help your content go viral, but there are those who consider it social media spam.

In my humble opinion it is no different than asking someone for an email (but with less risk or commitment), asking others to tweet and share your post in social media, or asking someone to “like” your facebook page in exchange for a bribe.  But my opinion may not be the same as yours.

Before you tell me if you think that selling something of value for the price of a tweet is spam or sweet, let me explain how these services work!

How Can Someone Buy Your Stuff with Their Social Media Equity?

If you remember in a recent post I shared two tell email list building tell a friend scripts that you can use on your thank you page to help generate blog traffic and grow your list.  Well think of this like the social media sister to those scripts.

There are two services I know of that offer a way for you to give away a free download in exchange for a tweet or a share on facebook, leveraging your readers’ social media equity.

The both work very much the same way.

  • You have a piece of value you’re giving away.  It could be a pdf, a mp3 file, a video, a special report or anything with a URL.
  • You create a button on their site that links to what you want to give away and to the page you want to promote.
  • You add the button where you want to advertise it on your blog.
  • They click to share a message about your free gift on facebook or twitter with a link to the page you are promoting and they are then sent to the url of your free gift.

What do you think: Pay with a Tweet is it a Sour or Sweet Clever Marketing Idea to Leverage Social Media Equity?

So, before I give it a try I thought I’d ask my readers, my favorite clever marketers on the planet, what you think!

Is the pay with a tweet concept one that leaves a sour taste in your mouth because it feels like social media spam to you, or do you think that it’s a clever marketing idea to allow someone to buy your stuff with their social media equity?

[poll id=”2″]

Please invite others to join in the debate by sharing this post on twitter and facebook and while you’re here leave a comment sharing why you think it’s spam or it’s a clever marketing idea!

If you haven’t joined our clever marketer mastermind community and blog marketing forum, what are you waiting for?  It’s time to unleash the clever marketer in you and help you get some massive traffic, comments, and leads to your blog!  Join today and jump on the clever marketing bandwagon with us!  It’s a great way to increase your own social media equity!


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  1. I’m new here, and I like it! I think it’s a clever idea, not spam. Actually, I think it’s a good way of qualifying people from downloading – if they don’t like it enough to tell people about it, then maybe they aren’t the best prospects anyway? 😉

    • Heather Stephens says:

      Welcome Danny! Glad to have you here and I look forward to getting to know you!

      I agree that it may be a great filtering device to ditch the duds who don’t like my stuff.

      Just kidding! 🙂

  2. I rather like the idea. How often do we already see bloggers either Re-Tweeting or posting something on their social media sites about a contest someone is running, or a giveaway that another blogger is running, etc? It’s just adding another level to what people are already giving to their networks.


    • Heather Stephens says:

      I liked it too, Delena!

      Glad to see, so far people are liking it. 🙂


  3. I think its a great idea. I first saw it on Brankica’s blog and loved it.

    Of course, given the profile of your audience (clever marketers 🙂 Id say the poll results are rigged lol

    • Heather Stephens says:

      Hi Dino!

      I don’t know Briankica. What’s the blog?

      Didn’t mean to rig the poll, but I can see how it is. Think I’m going to have to give it a go and see what the results are.

      Thanks for the comment!

  4. Here is the blog/post

    Brankica is awesome of two would make a great duo in a cop comedy 🙂

    • Heather Stephens says:

      Hey Thanks Dino, I’ll check it out today! I appreciate you returning and playing connector!

      So do I get to play bad cop or good cop? 🙂

  5. Heather,
    I would definitely vote for the clever marketing idea. I admit I don’t totally understand all the verbage but from what I can see iits creating another means of interaction and sharing of posts etc. Creating more exposure, in my opinion, is always good. Of course it seems we all get bombarded with the spammers but if the people who are for “real” are coming to buy with their social media equity I think they will be recognizable as an asset and not a spammer.


    • Heather Stephens says:

      HI Karlene!

      It’s easy basically instead of paying with money, someone could pay for something with a tweet. So an ebook, audio, video, or anything you want to give away on your blog can be linked to the button. Someone will send a tweet from the button advertising your special offer and then be taken right to the place where they can download or view the item. 🙂

      I think it’s pretty clever too!


  6. Hi Heather,

    It sounds like a great idea to me. In fact, I’m probably going to head over to one of the sites you mention and get it set up today. Thanks for the solid info!


    • Heather Stephens says:

      I’m thinking, Gregory that it could be a sweet solution for guest bloggers! Gonna go try it out as well!

      Thanks for the comment!

  7. Hi Heather–

    I’m kind of in the Karlene camp, in that I don’t fully understand the verbage. I may also be in the minority as well, as I think it’s somewhat spammy. I know we all use social media for self-promotion, and that is fine, but I feel like selling your stuff via Pay with a Tweet sounds a bit desperate. I may be old school (even tho I’m a SM and blogging newbie), but I believe if you’re providing quality content and working hard to engage and promote smartly, ppl will buy.

    For what it’s worth, my vote is sour and spammy.

    P.S. Love your profile pic–it’s so lovely and upbeat:).

    • Heather Stephens says:

      You know, Linda, I figured some people would feel that way, which is why I opened the debate. 🙂

      I would love to know what wasn’t clear so I could fix it!

      Basically, if I had a blog post similar to the ones where I give away additional resources like my clever marketer cheat sheets (you can access them in the right hand column.)

      Instead of just providing a link to the no opt in bonus gift, I could provide a button for someone to tweet about the post before they’re taken to the free gift.

      They don’t have to pay any money, they are just required to tweet about the post to get the free bonus content. It’s a way to get more tweets and facebook shares, which will hopefully lead to more people clicking through to get the free content.

      Thanks for the compliment on my profile picture! 🙂 I actually cropped it out of a video I created because I was desperate for a new picture.

      Thanks for your vote and comment! Glad to see you here!


  8. Hey Heather,

    It’s a clever marketing idea 110%. I have recently seen a blogger who used and her post went viral.

    She got a huge number of comments and shares as a result. I thought it was very clever.

    I’m going to do this one 🙂

    Thanks for sharing this. Have a great weekend my friend!


    • Hi Mavis!

      Glad to know you’ve see it at work successfully! 🙂

      I’m going to try it soon as well!

      Have a great weekend yourself!

  9. I see it as a unique way of leveraging your product. In some way’s it does seem a bit spammy, but it really isn’t. This reminds me of sponsored tweets.


  10. Heather Stephens says:

    Great Mavis! 🙂

    I’ll love to know how it goes. I’m going to test it out as well! We’ll have to compare notes so we can learn from each other!

    Thank you so much!

  11. This is a great article and a great question. More fundamentally I think it’s important to ask what the opportunity cost of participating in social media is. While it can increase brand awareness is it the real driving factor for traffic to your site. As with everything make sure you check your analytics. I’ve found that starting with creating lots of unique and worthwhile content on my website made it more compelling for the people who already come to my site. The end result being that I’ve increased the conversion rate of already existing traffic.

  12. Hi Heather,
    I wasn’t sure what I thought about it when I first read this post. I didn’t understand until I saw it in action recently with your post at MLM Beat. I have to say that I love it!


  13. As I wrote on Traffic Generation Cafe, love the idea of both Pay With a Tweet and Cloud Floud. When I launch my book this July, both payment options will be on my site.

    It makes perfect sense and is a great way to spread the word about a service, product, blog post or anything else one wants to get the word out on.

    The Super Blogga

  14. Hey Heather,
    I am so glad I came across your site!!

    Great article and I can’t wait to start using right away.

    I remember when Twitter first came out and they were using
    retweet ideas, but you had to log in. I didn’t care for the

    You certainly will be seeing me around.

    Thank you for your contribution,
    Jeff Faldalen

  15. Hi Heather,
    I am of two minds. My marketing side says fantastic, whack it out there and spread those messages far and wide, but there is a niggle in my creative side, saying hang on a minute.
    At what point could ‘social’ media become about who has the best system not people?
    If this heads down a tiered route where you need to pimp off 100 followers to gain that e-book but 1,000 followers to get that article, we might as well leave it to the programmers because it will become about who has the best system to build a followers base and who has the best system to cash in on those followers.
    What I am enjoying about social media is the open access to such a pool of talent in the world – the snippets of originality, the self expression and creativity.
    If people get bombarded by self-promoting, marketing material will they close that access down? Will we see more people opting out of general viewing and having the equivalent of ‘no junk mail’ and ‘private only’ signs on their cyber-boxes?
    Very interesting times.
    Have a great weekend, Jo.