Marketers Secret Codes: Curiosity Captures Leads with Quick Response QR Codes

Are you a QR Code marketer yet?  QQR Code Add to Friends T Shirt ImageR codes are a hot, fun, and clever idea to add to your marketing toolbox!

Have you seen them around town, in your magazines, and on the web?  If you haven’t then you will now that you know about them. (I’m in a small town and they’re just starting to catch on, although they’ve been in use in Japan since 2008.)

QR Code Q & A

What are these funny looking little squares?

QR Codes are square geometric codes that are similar to the barcodes you’ve seen on products at your grocery store for years and years. The code links to something on the web, some text, the train schedule, historical information on a monument, real estate listings, images, music play list, your resume, a phone number, sms text or just about anything else you can think of.

What does QR stand for?

QR stands for quick response which is just what it gives you. With the internet in your pocket via your smart phone, a quick scan of any QR code will deliver information in an instant.

How do you create a QR Code?

You can create a QR code for anything, for free!  There are several websites and apps that will generate QR codes for you.  Here is the QR Code Generator I’m using.

How do I read QR Codes?

You need a cell phone with a QR Reader app installed on it.  I’ve got a droid and there are a bunch of apps that come up in the marketplace.  You iPhone users, will have an easy time as well, I’m sure. 🙂

QR Codes make it easy for your prospects to interract with your marketing!

So today’s post is to get creative on how we can use QR codes in our marketing to peak the curiosity of our target market! People love interactive marketing that engages them and holds their attention.

Using QR codes can keep people engaged in your marketing and give them something to do!

Some suggestions for using QR codes in your marketing:

  • Link them to a coupon or discount code
  • Link them to a free gift
  • Link them to your products
  • Link them to your affiliate products or reviews
  • Link them to your blog
  • Link them to your RSS feeds
  • Link them to a specific post
  • Link them to your facebook profile, pages, groups
  • Link them to your youtube channel
  • Link them to your twitter profile
  • Link them to specific tweets
  • Link them to a specific youtube video
  • Link them to your linked in profile
  • Link them to your resume
  • Link them to your about me page
  • Link them to your lead capture page
  • Link them to a free ebook, video, article, or podcast
  • Link them to your open appointment schedule
  • Link them to your contact information
  • Link them to a SMS text/autoresponder system
  • Link them to your presentations
  • Link them to your PayPal button
  • Link them to your press releases, articles, docs etc.

Where to market your QR codes:

  • On your business cards
  • On a t-shirt, mugs, or even a temporary tattoo!
  • On your ebooks
  • On your product samples
  • On your catalogs
  • On the page with your free downloads
  • On your website
  • On your blog posts
  • On your google places page
  • On your youtube and twitter backgrounds
  • On the end of your videos
  • In your presentations
  • On your postcards, cards, and mailings
  • On a bumper sticker
  • Share them in social media

A Creative Way to Use a QR Code to Get A Job!

Ok, Now It’s You’re Turn to Get My QR Code Free Surprise:

QR Code Surprise Gift Image

Here is a QR code for you to try out.  Grab your smart phone. Download a QR app if you don’t already have one and then scan this image.  See where in the world wide web you end up! I promise you it will be a happy surprise! 🙂

Please share your thoughts on using QR codes in your marketing in the comments below and share this post throughout social media.   Do you think you will use QR codes in your marketing in the future?  Do QR codes peak your curiosity as a consumer? Do you think QR code marketing is a fun way to engage your audience?

 

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Comments

  1. Hey Heather,

    Excellent post on QR codes. Great minds think alike – I have a post about QR response codes saved in drafts! 🙂

    No doubt, there the next big thing in business marketing – a smarter way to communicate. I’ll definitely be using them in my business.

    Thanks for sharing your insights. Curious to see where I’ll end up with your QR code.

    All the best,
    Mavis

    • Hey Mavis!

      We do think a lot alike, don’t we? LOL I can’t tell you how many things I have in drafts…this one has been there for a while.

      I think that they are a fun way to engage our readers and customers. I saw a QR code on a cup from Taco Bell the other day to download a free song. My daughter was all excited to try it out.

      I think it is a great way to make marketing fun. 🙂

      Heather

  2. Wow…I see were taking internet marketing up a notch. Black Berry also has that code too. I use it for my messenger.

    This code brings in some fun and mystery, depending on how you want to use it in your business. I’m loving this idea. Thanks for shearing. In the next few days I am going to look into it.

    Tisha

    • Hi Tisha,

      I’m sure we’ll be seeing more qr codes around. I’m noticing them on commercials, products, and even a taco bell cup as I mentioned in my comment reply to Mavis. They are popping up everywhere. Maybe it’s my top of mind awareness, but I don’t think so.

      Looking forward to seeing if/how you end up using qr codes in your marketing.

      Have a great day and thanks for the comment,
      Heather

  3. Heather, WOW, this really is cool and yet another thing to think about. Is technology not wild these days!

    I only just got an iphone, needless to say I am not the best with it yet. I tried this… and low and behold, it worked. Good grief.

    I wish the world would slow down a bit so I can get off to catch my breath.

    Great and intriguing post. Thanks for the ‘surprise’…

    Jayne

    • Hi Jayne!

      Glad you enjoyed your surprise. I hear you about needing to catch our breath! LOL QR codes will be old news in 10 minutes, because I’m sure there is something else cutting edge about to sprout.

      Have a great day!
      Heather

  4. Wow Heather, I love these suggestions on creative uses of QR codes in business.

    I recently started studying the subject and this is a must read for any blogger or marketer who wants to tap in to the mobile market – early.

    • Hi Stella,

      Glad you enjoyed the suggestions on how to use QR codes.

      Are you using them in your business currently?

      Heather

  5. Hi Heather!

    This is totally new to me. I find it so exciting and holds a lot of possibilities and I can’t wait to try it out.

    Thanks for sharing this techie info to all of us!

    • Yea! I can’t wait to hear how it works for you, Elmar, and how you end up using QR codes in your business!

      QR codes are new to all of us, so brainstorming and sharing ideas will be fun!

      Have a great day!

      Heather

  6. Hi Heather,
    This sounds like a really great resource! I have the ipod touch but not the iphone so I don’t think that it will work (no scanning on the ipod, at least not the version that I have).

    I really need a smart phone! I am going to bookmark this for future reference!

    Thanks,
    Stacy

    • Hi Stacy,

      I just got my droid a year ago and now I can’t even imagine living without it. I use it for everything, although I have found that my email gets backed up because I read it while I’m on the go and not able to take action on it right away. (My problem, not the phone’s!)

      They are addictive for sure.

      I’m curious how the QR codes will play out in marketing overall…both offline and online.

      Have a great day!
      Heather

  7. Heather, aloha. Great Post! QR codes definitely are all the rage these days. Unfortunately, I don’t think my smartphone is smart enough to let me scan your QR code. Whether or not I succeed in the scan, your closing of this post is both brilliant and fun.

    Though I aware of QR codes, in all honestly I have not paid much attention to them. However, Heather, once again after reading one of your posts I am going to have to “get with the program.”

    Thx for making learning about QR codes both educational and fun.

    Best wishes for a terrific week. Aloha. Janet

    • Hi Janet,

      Thanks for the comment! I’m sorry your phone wouldn’t scan the code. I have seen them used a lot more offline and in print than I have online, although I suspect that will change eventually.

      It will be fun to see what comes of it with time.

      Have a great weekend…where do the weeks go?

      LOL

      Heather

  8. Very interesting!! I have never heard of them. As Mavis said, they are probably going to be the next big thing.

    But you know what, Heather? I am still working on keyword phrases and Google, and backlinks and all that confusing stuff. When I get the hang of all that and my sales show it, I will be ready to step up my game and bring my blog to the next tech level.

    I know you’ll be the one to show me how, too, Heather, because clearly, you are on it!!

    • Hi Jeanie,

      There are so many things we can tie our brains in knots with, when it comes to marketing online. I think that we need to pick what works best for us and go for it. Being open to trying new things in one thing, but letting it distract us or overwhelm us is a recipe for disaster.

      The QR codes are a fun way to engage your market and get them to interact with you. Getting in front of your market is the first step though, which is what you’re doing with your keywords and back link strategy and conversion. Stay focused on that.

      And when you’re ready, you’ll already you can branch into more things.

      Hugs, Heather

  9. Now, I personally don’t have a smartphone (I must be the only American who doesn’t) but I’ve been seeing QR codes everywhere and pretty soon I can see it being completely plausible to not be able to get anywhere without either. QR codes might be the only way to access certain information (other than special coupons, etc.).

    Delena

    • Hi Delena,

      I know for a fact that you’re not the only American with a smart phone!

      The QR codes are sprouting up everywhere and I think they do offer some advantages of being able to access coupons and stuff while you’re on the go, but when you think about it, the old marketing methods don’t go away. I still get direct mail, ezines, and even sales calls.

      It’s just one more thing for marketers to add to their toolbox.

      Have a great day!
      Heather

  10. Heather,

    What a fantastic info you’re sharing here about QR Code. Great work and congratulations on getting featured at Mavis Blog.

    Thanks for sharing this great post with us.

  11. Ooooh – thanks for the goodies 🙂

    I just did some freelance writing on this topic, and although I haven’t used QR codes in my own business, I can see the potential.

    Overall, I think they’re probably a little better suited to print advertising, but they can be a fun way to build that “in crowd” mentality with online communities as well.

    Great stuff!

    • Thanks Sarah,

      I agree with you that they are perfectly suited for offline print marketing, although I think they can be fun anywhere.

      It’s important to keep in mind that not everyone has a smart phone (or wants one) so we need to provide alternative ways to engage our market.

      Have a great day!
      Heather

  12. Hi Heather,

    really cool. Thanks for introducing us to it. I have never heard about so I will make up my mind how to apply for my marketing.

    Take care

    Oliver

    • Thanks Oliver,

      I hope you’ll share your experiences if you end up using the QR codes in your marketing. 🙂

      Heather

  13. Hi Heather,

    Great job explaining how to use the QR Codes. I’m slowly seeing these codes on businesses. It is a great concept.

    Have a great day…
    Josh

    • Hi Josh,

      Thanks for the comment. QR are popping up in all sorts of places lately.

      I know you’re in real estate and I have seen different realtors using them on their post cards.

      I know the mobile market for real estate is huge too…I have a friend who is helping me with my video marketing who talks about realtors incorporating sms texting on their signs and listing information, so that as people are driving by they can send a text for more information on the house, the realtor gets notified immediately and can call them and offer to meet them at the house, the client gets automatically added to the realtors email list and is sent a video auto responder series of messages to build the relationship with the realtor.

      Amazing what technology can do! 🙂

      Have a great weekend!
      Heather

  14. I’m intrigued. Just downloading it now and will tryit it out. thanks

  15. Hello,Heather,
    I enjoyed reading this post which is full of information served in the right way! I think QR codes can easily catch attention, they seem interesting and creative, and if they are used in a proper way, people will get engaged in them, since they can be so interactive. It is very easy to notice their potential and, yes,they bring the neccessary curiosity.
    Thanx for sharing the free code with us.

    • Hi Kristina,

      I’m glad you enjoyed the QR code information!

      I think they are interesting too, and I’m having fun exploring them. Kind of like a treasure map, following one clue to the next. 🙂

      Have a great day!
      Heather

  16. Hopped over here from Mavis’ blog. I did not realize the importance or power of QR codes till I read this article and hopped over to grstuff. I did not have any idea so much diverse information can be transmitted using QR codes.

  17. The big problem with QR code users must be equipped with a camera phone and the correct reader software that can scan the image of the QR Code.

  18. Hey Heather!

    Hope you doing great! I definitely love QR codes and the tons of suggestions you gave! I remember going for a networking session a couple of months back and my business card had my QR code on it – it created quite a bit of hype as not many people were using it and they din’t know what it was or how you could do it. It’s definitely a tool that can establish yourself as an expert almost immediately as you can teach others how to use it. QR codes are going to be crazy for the next few months in my opinion.

    On a side note, I’ve seen people using QR codes on Facebook ads. I’m not sure why anyone would want to take out their phone, scan the code and visit a site with their phone when they’re already on their computer/laptop. Seems like a little QR abuse to me at this point!

    Thanks for the post Heather! 🙂

    Regards,
    Darren Spruyt

  19. This is an entire new idea if you ask me. I have never thought about the QR code and how to use it for my online marketing. I’m grateful and will sure give it a shot to see how well it goes.

  20. Well said Heather,

    I see that QR code is smoking hot now and it is excellent for offline markets to leverage on the power of online marketing!

    Not sure if the offliners come across QR Code? Certainly the market is huge and it is a great opportunity to tap into the offline market to become a QR Code Consultant 🙂

  21. Wow! Yet another reason to get a smart phone.

    I’ve been avoiding the issue up until now but there seems to be some potential here…

    Thanks for sharing Heather!

  22. It’s amazing, this’s the first time I hear about QR code and I think i can bring the online business to offline clients with this one. Just curious that how can I create this code easily.

  23. That’s an awesome list of ideas, both of how to use QR codes and where to use them. I actually caught that video clip of the guy with the QR code on the back of his resume somewhere else awhile back, but as I watched it again I was once again impressed with that man’s creativity. It’s so exciting to see the different ways people are using QR codes already, and QR codes are only going to keep expanding from here.

    • Thanks for the comment. I totally loved the QR code guy with the resume…very clever. Are you using QR codes in your business?

  24. Yes, we have helped some of our clients advertise their businesses using promotional materials that included QR codes. And now that people are seeing QR codes everywhere, marketing with QR codes is probably something that businesses are going to express interest in more and more.

Trackbacks

  1. […] discussion was inspired by a post that I wrote a while back called Marketers Secret Codes: Curiosity Captures Leads with Quick Response QR Codes where I went into details about what these QR (Quick Response) codes are, how they are being used […]