Have you seen them around town, in your magazines, and on the web? If you haven’t then you will now that you know about them. (I’m in a small town and they’re just starting to catch on, although they’ve been in use in Japan since 2008.)
QR Code Q & A
What are these funny looking little squares?
QR Codes are square geometric codes that are similar to the barcodes you’ve seen on products at your grocery store for years and years. The code links to something on the web, some text, the train schedule, historical information on a monument, real estate listings, images, music play list, your resume, a phone number, sms text or just about anything else you can think of.
What does QR stand for?
QR stands for quick response which is just what it gives you. With the internet in your pocket via your smart phone, a quick scan of any QR code will deliver information in an instant.
How do you create a QR Code?
You can create a QR code for anything, for free! There are several websites and apps that will generate QR codes for you. Here is the QR Code Generator I’m using.
How do I read QR Codes?
You need a cell phone with a QR Reader app installed on it. I’ve got a droid and there are a bunch of apps that come up in the marketplace. You iPhone users, will have an easy time as well, I’m sure. 🙂
QR Codes make it easy for your prospects to interract with your marketing!
So today’s post is to get creative on how we can use QR codes in our marketing to peak the curiosity of our target market! People love interactive marketing that engages them and holds their attention.
Using QR codes can keep people engaged in your marketing and give them something to do!
Some suggestions for using QR codes in your marketing:
- Link them to a coupon or discount code
- Link them to a free gift
- Link them to your products
- Link them to your affiliate products or reviews
- Link them to your blog
- Link them to your RSS feeds
- Link them to a specific post
- Link them to your facebook profile, pages, groups
- Link them to your youtube channel
- Link them to your twitter profile
- Link them to specific tweets
- Link them to a specific youtube video
- Link them to your linked in profile
- Link them to your resume
- Link them to your about me page
- Link them to your lead capture page
- Link them to a free ebook, video, article, or podcast
- Link them to your open appointment schedule
- Link them to your contact information
- Link them to a SMS text/autoresponder system
- Link them to your presentations
- Link them to your PayPal button
- Link them to your press releases, articles, docs etc.
Where to market your QR codes:
- On your business cards
- On a t-shirt, mugs, or even a temporary tattoo!
- On your ebooks
- On your product samples
- On your catalogs
- On the page with your free downloads
- On your website
- On your blog posts
- On your google places page
- On your youtube and twitter backgrounds
- On the end of your videos
- In your presentations
- On your postcards, cards, and mailings
- On a bumper sticker
- Share them in social media
A Creative Way to Use a QR Code to Get A Job!
Ok, Now It’s You’re Turn to Get My QR Code Free Surprise:
Here is a QR code for you to try out. Grab your smart phone. Download a QR app if you don’t already have one and then scan this image. See where in the world wide web you end up! I promise you it will be a happy surprise! 🙂
Please share your thoughts on using QR codes in your marketing in the comments below and share this post throughout social media. Do you think you will use QR codes in your marketing in the future? Do QR codes peak your curiosity as a consumer? Do you think QR code marketing is a fun way to engage your audience?