In a world of millions of websites, billions of choices, and trillions of distractions, making your business purple cow remarkable is essential if you want to succeed. Being very good isn’t good enough, you have to be different, remarkable, interesting.
As small and home based business owners branding ourselves and building our businesses online, why do so many people struggle to discover their purple cow? It’s not that easy to see from our side of the fence! So to help you, I’ve got 99 Purple Cow ideas for you in a free eBook from Seth Godin at the end of this post to help you brainstorm, but first…
Let’s Chew the Cud for a Little While About the Purple Cow Principle and How it Affects Your Business!
Seth Godin told a story in his book, Purple Cow, Transform Your Business by Being Remarkable, about driving through the French countryside with his family and being, “enchanted by the hundreds of storybook cows grazing on picturesque pastures right next to the highway…” But after a while the cows looked all the same and were boring. “…A purple cow, though. Now that would be interesting. (For a while.)” He goes on to state that the book is about transforming your business by being remarkable.
I can relate, exactly to what he’s talking about! I live in the Midwest on the state line between Illinois and Wisconsin. I travel through farmland to reach any major town with fun places to shop, bookstores, or entertainment. Cows were only interesting when my kids were learning their animal sounds and we’d all moo as we drove by a dairy farm.
They are very uninteresting, and even frustrating at times, like when my husband while driving home in a snowstorm came over a hill and drove into a herd of cows that had gotten loose. His Subaru is now affectionately called “The Subarmoo” in our family.
Although there is one remarkable exception to the boring cows in our area. When we’re driving North in Wisconsin on Interstate 90/94 past the ABS Bullboard (a billboard for a company that breeds cows). We always look for it, waiting to see what funny slogan they are advertising. I’ve not seen it in a while, but a couple of their slogans I could find online were: “Call the Navy – Our Bulls Make Great Semen.” and, “At ABS, a little bull goes a long way.”
This also reminds me of a funny, but personal story that has nothing to do with this post, except for sharing a little of my past with you, so you can know me better. In our small town it was tradition when our team made a touch-down for everyone in the stands to ring the bells and moo. My name before I was married was Heather Marshall, and after ringing the cow bells and mooing at a high school football game, one of my friends and my boyfriend nick-named me Heifer Mooshal. Which I had to admit was very funny and rather clever, seeing is that I was a young girl who hadn’t had a baby, but still ticked me off as you can probably imagine. We didn’t date for long after that. LOL
The moral of the story is that our marketing can be remarkably attractive like the ABS Bullboard or a turn off to our customers like my high school boyfriend.
Let’s get back to our purple cows…
So is Your Marketing Message Purple Cow Remarkable or Does It Go In One Ear and Out the Udder?
The answer depends on if you are giving your audience what it most desperately wants.
In a post last week, I shared a video from Gary Vaynerchuck talking about the Thank You Economy and how we can build customer loyalty by being remarkable in the way we thank our customers. In another post last week I talked about our hedgehog concept, based on the book Good to Great by Jim Collins, sharing that we need to find a way to combine our passions, the thing we can be the best in the world at, and how we make money in order to succeed in our business.
What these two posts have in common is that they are about beign remarkable. Standing heads and shoulders above our competition in the eyes of our customers who are thinking about one thing…themselves.
You’ve heard the old WIIFM, “what’s in it for me?” phrase by now, if you’ve been a marketing student for any amount of time. You’re thinking about you, I’m thinking about me, and our customers are focused on themselves. The world lives by the what’s in it for me principle and the only way to survive in business is to figure out what your customers want most deeply and give it to them.
So that brings us the point of my post!
I’m Getting My Dairy-air Out There to Beef-up My Marketing Message!
Will you help me make Clever Marketer purple cow remarkable?
I’m working on some new marketing materials for Clever Marketer as well as a training program for small and home based business owners and I want to make sure it covers all the bases for my ideal customers.
So here are a few questions that I’d love you to answer. I’ll be offering a free 15 minute coaching session to anyone who responds and chooses to leave their email by Friday, June 10th. (You can remain anonomyous if you prefer.)
Your Free Gift 99 Cows eBook & A Video:
Here’s the free gift I told you about at the beginning of the post and a video of Seth Godin talking about being remarkable in your business if you haven’t seen it yet. 🙂 Free Seth Godin eBook 99 Cows pdf
I hope the cow puns weren’t too cheesy and that you had fun today. Please help me by participating in the survey or in the comments below and please help me spread the word to others in social media who would enjoy this purple cow post.