Everyone wants to get more blog traffic and leads so that they can have more sales. And there are thousands of ways to go about doing that, but I’ve got a great example of one of the easiest ways to get more blog traffic and leads.
It’s hidden right under your nose and you see it in every industry regardless of what they sell or how they serve. You will see this clever marketing trick in the grocery store, car dealers, your bank, your kid’s school…virtually and realistically everywhere!
And chances are, if you read a few blogs these past couple of weeks, you saw it there too!
When it’s done right, it can help you to quickly build relationships with your prospects, readers, and followers. It can give you a reason to follow up with your clients and customers. And it’s simple, free, and available to you 365 days a year.
It is the piggyback marketing method! The piggyback marketing method is a way to leverage seasons, trends, holidays, news events, celebrities, a location, etc. as a way to get more traffic and leads in a short amount of time. An example would be the black Friday marketing you see just before Thanksgiving that promotes the sales you see in stores the day after Thanksgiving.
Ways to use the piggyback marketing method to get more blog traffic and leads:
Write about something that is happening currently. At the time of writing this post, everyone’s hot into new years resolutions. Our health club is marketing no enrollments through January, hardware stores are marketing how to get organized, our bank is marketing loans to help people pay off credit card debt accrued during the holidays. People are looking for new careers, wanting to plan winter get-away vacations, wanting to lose weight after all the holiday parties.
There are ways to take a ride on the piggyback marketing method 356 days a year! And if there isn’t something happening on the calendar or in the news, you can create an event: your kid’s birthday, your anniversary in your business, your new puppy, what’s on Oprah this week! You can piggyback off of just about anything in your online marketing!
- News Event
- Sporting event
- Local Celebrities
- Religious Holiday
- Socially Proven Blog, video, article, podcast content
- Popular bloggers
- Popular marketers
- Top earners in your home based business company
- New products
- Changes in your market
- Upcoming event
- Partnerships and Joint Ventures
The disadvantages of using the piggyback marketing method for blog traffic and leads:
When you are marketing online, there is a time and a place to piggyback your content.
The opposite of content that is piggybacking a current event is content that is created to be evergreen. That is content that can be used any day, any time, and it will be relevant. An example of this would be “how to” type blog posts.
When you are using the piggyback marketing method you are creating content that is relevant in the moment but may not be relevant at a later date.
An example of this would be a post I wrote when I first got started blogging:
Although the content can be relevant to mompreneurs or WAHMs at any time, because it’s target for summertime, it won’t “fit” as well in January.
You will want to make sure that you’re balancing your evergreen content and your piggybacked content so you have enough blog traffic and leads to keep you steadily growing your business. Use the piggyback marketing method when you want to get a little boost of blog traffic and leads.
Want a bigger boost to your blog traffic and leads? Combine things in your piggybacked marketing pieces.
I’m a more-is-more type of girl when it comes to blog traffic and leads. So if one piggybacked subject will work well, I figured more would work better. I was right!
I did this past week and my traffic and subscribers shot through the roof! I leveraged a holiday, a trend, and “celebrities” in my niche to double my blog traffic and triple my typical blog subscribers this past week.
- Holiday: New Year’s Eve
- Trend: Reflecting on previous year, dreaming of new year
- Celebrities: My top 5 clever marketers of 2010
So please leave me a comment and share this post in social media! I’d love to know what other ideas you have for creating piggybacked content to get more blog traffic and leads!