I love it when I’m working online and I come across clever little marketing ideas and tools to make life easier! Today I found a nifty little personal branding tool, to save you time and headache when it comes to setting up your social media profiles.
All of you people out there with very unique names, I hope you realize how lucky you are! 🙂
Personal Branding Challenges When You Have a Common Name
When I was first working to get my business online, I ran into many a dilemma with user names. You see, I share the same name as an actress who obviously has people helping to create her personal branding online. When I went to get a twitter name, mine was taken. When I went to claim my myspace (yes, it was a while ago) account, my name was taken. Squidoo: taken, Youtube: taken. I wanted to keep things consistent to make it easy for the followers I hoped to have someday, be able to connect with me, but I struggled.
I ended up coming as close to my name as possible. For example on twitter, I’m StephensHeather instead of Heather Stephens. Youtube, I’m Heather Stephens Video. My domain name included my middle initial. But, in my opinion, while I’m making due, it’s not ideal for my personal brand. It’s not ideal for my memory either, trying to remember what user name and password goes with which site.
I eventually gave up on the Heather Stephens thing for my domain, knowing I’d never be able to rank for my own name, so I went for the clever marketer domain name instead. But after I did that, I discovered once-again, it was taken on many a social media site.
Clever Personal Branding Tool to Find Available User Names!
I came across a clever marketing tool to help you check all the different social media sites and even available domain names to find one that will allow you to keep the same user name for every account. It’s called namechk and is free to use. It scans dozens of social media sites, looking for available user names for you, letting you know if the names you’re searching for are available or not.
While for me, right now, it feels a little late in the game to be starting over with my various profiles and accounts, for those of you who are just getting started; I hope this saves you tons of time and frustration while you’re establishing your personal branding strategy!
NameChk is quick, easy, and will help you keep your personal branding consistent throughout your profiles online.
Please share your thoughts in the comments below and share this post if you liked it! 🙂 So what do you think of this little personal branding tip?