Personal Branding for Network Marketers: Find a Niche

Personal Branding for Network Marketers Be Unique and Unforgettable!The importance of personal branding for network marketers is often overlooked, but essential to surviving online with your network marketing home business.

Are you blending into the crowd of network marketers online or are you someone who stands out and gets remembered? I’m going to share with you 3 tips for personal branding for network marketers to help you be unforgettable!  Today, I’m focusing on personal branding for network marketers step 1: research a niche.

Personal Branding for Network Marketers…

Why is it important?

Think of creating a personal branding for network marketers strategy as being your best way of expressing and communicating who you are, what you do, who you serve, how you help them so that you can attract the people to you who are a fit for what you offer.  It separates you from everyone else who offers a similar product or service (i.e. everyone in your network marketing company regarding your products and everyone in any network marketing company regarding your opportunity.)

You’ll hear a lot of marketers talking about a “You Inc.” business model but sadly, so many marketers are marketing in a way that they are branding the “guru’s” instead of themselves. Don’t let that happen to you.  Let’s design your signature style so that you stand out from all the other internet network marketers online and attract your own following of raving fans and prospects.

Personal Branding for Network Marketers Step 1: Find a Niche Market

Personal discovery & market research will allow you to be able to market with integrity, within a niche that fits your passions, and in a voice that attracts your ideal clients.

Personal Branding for Network Marketers: Questions for personal discovery:

  • What are you passionate about?
  • What do you enjoy doing?
  • What are your special hobbies or interests?
  • What can you easily lose track of time doing?
  • What are you gifted at?
  • What are your strengths?
  • What comes easily to you? (Natural talents)
  • What do other people tell you that you’re great at?
  • What are your core values?
  • What do you believe in?
  • What are your convictions?
  • Where can you make a difference in the world?
  • What opportunities have you been given to leave a legacy type of impact on our planet and people?

TIP: The better you get in touch with yourself the better you will be able to reach your market because you’ll be sharing a message that is congruent with your passions and beliefs.  We all know “belief has a sound.”  When you’re marketing from a place of conviction in what you’re doing, you will be much more attractive to your ideal clients.

Personal Branding for Network Marketers: Questions to define your target market and ideal clients:

  • Who would you like to help?
  • What are their characteristics and traits? You need to be ultra specific here!  Describe their current job, situation, family, right down to the car they drive if you can get that detailed!
  • What are their struggles?
  • What do they worry about at night? (It’s probably not how to get your awesome product!)
  • What are their fears?
  • What are their frustrations?
  • What do they crave and desire?
  • What do they hunger for?

TIP: Think of the lyrics of the song by Nat King Cole: “That’s why darling, it’s incredible, that someone so unforgettable thinks that I am unforgettable too.”  You want to be so connected to your target market that they feel like the person in this song.  Your target market wants to be understood, to be heard, and to be served in the way that they are honored for who they are.

When your readers know who you are, what you do, who you help, and how you help them they will like you and trust you and will naturally help you spread your message to your ideal clients!  Your newsletters will get forwarded, your blog posts tweeted, and your videos will go viral.

Personal Branding for Network Marketers: Is this a good niche to focus on?

Now that you know what your passions are, who you help, and what their struggles are, it’s time to figure out how you can best help them and to discover where your market is:

  • Magazines –  if there is a magazine in your niche, chances are it’s a good market to explore
  • eBay- look at categories and sub-categories for market research, see what types of information and products are selling and which ones are not.
  • Amazon – look at book categories and chapters within books, read the comments and reviews of the more popular books in your possible niche
  • Google – Google suggest is an awesome tool for market research, and will help you brainstorm new areas to look within and new keywords to search.  Also, are their paid ads within your niche?  You want to know that there are others making money in this niche!
  • Social Media –, Facebook Groups, and read through questions in the forums in your niche

What are people talking about?  Think about the pain and struggles of your target market while you are reading the comments in product reviews on forums, book reviews in amazon, twitter searches, etc.  What do people like about these resources, and what do they not like?  How does the book or product meet their needs and where does it fall short?

Now take all the information about your niche and your self that you’ve gathered up to this point and, figure out how you can help your ideal clients solve their problems.

  • What can you help them with?
  • What knowledge do you have that can fill in the gaps for them?
  • What makes you different from these other marketers and authors?
  • What sets you apart: Unique Selling Proposition

TIP: Make sure you choose a niche that fits YOU at your core being, otherwise you’ll be frustrated trying to reach your market if you’re not connected to them at a deeper level than wanting to make money.

Researching your niche and defining your ideal client will help you to have integrity in your marketing.  You will be able to market authentically, from a place of peace knowing who you are and what you’re here for.  This will also help you market with substance, not fluff, because you will be leveraging your strengths and be fueled by your passions!

Please tweet, post to facebook, and share your thoughts in the comments below! You’ll get a little link love as a thank you from me because you are on a dofollow blog.  And please come back and visit my blog tomorrow for Personal Branding for Network Marketers Step 2 Be Unforgettable!


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  1. Hi Heather,

    thanks for sharing this amazing approach to find one’s niche. I’m pretty much influenced by Robert Kiyosaki’s ideas – and he says that one needs to be careful with doing what one loves – because you still you need to do it even if you get tired – a concern especially if you are really good at what you’re doing because more and more people want you do it.

    So your questions are really helpful to find one’s purpose but from the very beginning I believe it’s crucial to keep the exit strategy in mind. How can I do more with less, less physical effort for example.

    Be blessed


    • Heather C Stephens says:

      Hi Oliver!

      I agree with you that when you’re good at what you’re doing more and more people will want you to do it, but I’m puzzled with why that’s something to be careful of when you’re building an online business? If you’re really good at something, and you love it, and more and more other people want you to share it with them sounds like a perfect recipe for a strong business.

      I’m not remembering that idea of Kiyosaki’s, as it’s been a while since I’ve read anything of his, but I know that when I’m doing something I don’t love, I get tired and have trouble motivating myself to do it. It’s an interesting philosophy of his and I’ll have to look into it with an open mind, but right now I don’t agree.

      By having an exit strategy are you talking about adding more leverage? I believe that is what you mean by doing more with less. I’m all for that and I believe that by building a business online, leveraging your knowledge and information is one great way to be able to help more people, work less, and make more money!

      Thanks for sharing your point of view and for posing an interesting question! I always love to hear what you have to say!


      • Hi Heather,

        thanks for your thoughful answer. Kiyosaki is well known for giving controversial points of view to the mainstream. That’s why I like him. Everytime I read one of his books, it turns out to be completely different from what I expected. After reading “The Cashflow Quadrant” I was nearly unable to do my traditional financial consulting business for a couple of weeks because this book was hurting some core values of mine that were drummed into me.

        So let me clarify some things: It’s certainly not about doing something we don’t love. Sorry for the misunderstanding.

        I have drawn the following conclusions for myself: Do what you love AND keep the exit strategy in mind, that means don’t become emotionally too attached to the doing – especially to the doing it yourself. Because even if I love building relationships and my business I love it way more to spend time with my wife and my kids.

        And Kiyosaki also says that it’s a sign of maturity if an entrepreneur starts delegating important tasks or tasks they love.

        And yes, it’s about leveraging. Kiyosaki talks about using other people’s money, other people’s time and other people’s networks. That’s what all true entrepreneurs do. You are absolutely right: Building a business online can be a great tool of leverage – but you’re only building freedom for yourself if you are able to remove yourself from the equation.

        Thanks for being open and your honest feedback.

        Take care


  2. Hey Heather

    Network marketing is all about relating with people.
    The golden nugget of business lies in how genuinely interested you are in other people.
    Once they feel that you are genuinely interested in them they will be willing to buy, join and recommend you.

    You have put together a great set of tips here which are essential to every network marketers success.

    Chat soon

    • Heather C Stephens says:

      Hi Dwane!

      Thanks for stopping by and sharing your thoughts! It’s a pleasure meeting you!


  3. This is an excellent post Heather. It is also one that is very important to every business owner.

    The truth is that most business owners wander around not knowing what to focus on. The truth is that if we did the market research, or a.k.a. found a niche market, we could have a tremendously easier time doing what we do because we are focused!

    Thank you for sharing this awesome post Heather!

    ~ Michael Novak

    • Heather C Stephens says:

      Thank you Michael!

      I appreciate your comment and I agree that it makes things easier when we’re focused on who we serve, and how we serve them. I know for me it was one of the hardest things to get through my thick scull. I kept feeling that if it narrowed my niche I would run out of business, but it’s so opposite of that. By narrowing our focus we can find who we can help and they can find us too!

      Thanks for stopping by!

  4. I think I would add another step to your process, if I may, for your consideration as well as your readers’. That is keyword opportunity research.

    I am a frugal Web marketer who for the past four years has only used free social media tools to attain a PR of 4 and top (#1) Google search engine results in many, many keyword strings for my main customer, my wife, in a very targeted niche market.

    Have you heard the recent term “perpetual traffic” which is being spread over the Web? It applies. But getting the formula that works for your niche is a matter of trial and error. Where do your customers and potential customers “hang out” on the Web? Facebook? Twitter? LinkedIn? MySpace?

    There are too many ‘players’ out there in Internet land right now. #1 rankings on Google presently garnish a 42% click through rate, #2 about 12%; whereas PPC are lucky to get a .5% click through according to some sources.

    Competition for Google results is cut throat. Merely getting up a Web site and marketing your passion without keyword research is no longer sufficient.

    One must go beyond the normal tools which only report the statistics of what is happening now and give algorithmic projections based on permutations. There are other paid tools that uncover potential areas for you. But,if you frugal and operate on a shoestring marketing budget as I always have, you must add creativity and intuition into the formula.

    Look at your competition for the keywords you select. It’s really hard to nudge sites off results pages if they are entrenched with high page rankings since age and previous history has a factor. You must look for opportunities where there is activity but with less competition and pay your dues. Then you can leverage those results into other keyword niches.


    • Heather C Stephens says:

      Hi Michael,

      Thanks for your comments! I’m looking forward to learning more from you. You do pose an interesting point.

      I have found for myself, by choosing a market that is viable and verifying that other people are making money with it, I have been able to find a few sweet spots within Google that have allowed me to rank for my keywords with a little bit of effort. I’m sure my site is not completely optimized and I could be doing better in SEO, but I’m still in the learning phase. I’ve received a lot of great tips from Ana Hoffman at, and I am looking forward to your teachings as well!

      I learned about KEI from a course I took on building social equity and I’ve had success using the formula to find keywords that have a higher KEI to write my posts on. It’s not the only answer by any means, but it has been helpful for me. For anyone who is interested, I provided a free KEI worksheet on another post

      I appreciate your input, Michael! Can’t wait to hear more from you. 🙂

      Looking forward to more of your content! Glad to have met you “neighbor!”


  5. Hey Heather,

    This is what every business owner needs to read before starting any kind of business. Thanks for taking the time in putting it together.

    Chat with you later…

    • Heather C Stephens says:

      Thanks so much Josh.

      I think it’s something that we should all review from time to time as well, not just someone getting started. I heard another very successful internet marketer (she’s not a network marketer) talking about how she re-evaluates her niche once a year to make sure it’s a fit for her and so that she’s as effective as possible in her marketing. As our businesses evolve and we grow. For instance if we start out focusing on serving beginning internet network marketers, as we learn and grow, we may evolve into more advanced techniques and focus on serving marketers who have hit a plateau and want to break through to the next level in their business. Or as the economy changes, someone’s niche may shift from helping people who are looking for a second income to make ends meet, to helping people who want to leave a corporate job that dislike and feel unfulfilled in.

      I appreciate your comment!


  6. Hello Heather, very valuable information you are sharing here. Applicable to any form of internet marketing, not only network marketing.

    I think the challenge that most of us have to overcome is trying to marry-up the synergy between the niche we choose & the network marketing business we are trying to build. Network marketing is just that – network marketing…you represent a specific company and you market products & introduce others. You pretty much eat, sleep & drink your company & the business. Is this not your niche?

    For example, I’m a internet & network marketer, an entrepreneur & businessman. Is my niche small business management?

    Or…as I’m also an avid motorcyclist, chairman of the area chapter of the club I belong to & very well connected in “Biker” circles, would my niche not be in this field? If so, how would I marry this up to my network marketing business which has nothing to do with biking?

    Or am I missing something?

    Stay inspired,

    • Heather C Stephens says:

      Hi Michael,

      I loved your comment! Yes, yes, yes, your market can be any of those things. Maybe you love working with other entrepreneurs because they “get it” and you love to show them how to increase their leverage by incorporating a network marketing into their multiple streams of income approach?

      Michael, if you’re well connected to biker circles, think about this for a minute, what do bikers have in common? They ride together in groups, they have and spend money on things related to their hobby and/or that would allow them to make it more fun. A lot of the biker circles I’m aware of are full of professionals, and they ride to unwind and decompress. Could they want to get out of their stressful careers and trade them in for something that gives them the same or better income, but isn’t a heart-attack paycheck?

      They have big events where people will travel for hundreds and thousands of miles to attend because it’s their “tribe” they get excited and passionate about it, and a lot of the events are very philanthropic. It gives them a reason to ride and incorporates the fun of riding together with helping an organization.

      Bikers get friends to join their “biker circle” right? It’s teamwork, it’s having fun together, it’s connecting to a bigger cause than ourselves.

      Isn’t that the same as network marketing? What about marketing to other bikers? You’ve already got an area of similarity that will help you earn their trust and find their need. What about marketing to them in a way that “feels” like being part of a biker circle, making it fun as well as profitable?

      You could be the one to show bikers how to be able to earn a full time income while not having to save their road trips for the weekend. You could show them how to be able to pursue their passion, and build a business from their phone and an internet hot spot, wherever the blacktop took them! Show them how to achieve the ultimate freedom.

      Sounds exciting to me…I’d love to know what you think!


  7. Wow Heather! Awesome post, well done!

    You are absolutely right. When you find your niche and all the other parts of your sales funnel are working properly – that’s when you’re going to really see your business take off like a rocket.

    Thanks for sharing your insights. I look forward to your next post!

    All the best,
    Mavis Nong

    • Heather C Stephens says:

      Thanks so much, Mavis!

      The sales funnel is a huge part of the process! I’m focusing on that in my business right now.

      I appreciate your comment!

      Have a great weekend!


  8. hi Heather

    I really like what you say about getting in touch with yourself in order to become congruent with your passions and beliefs. I believe that is the way to stand out. Connecting at a deeper level than just making money is an excellent way to put it.

    kind regards
    Charlie Holles

    • Heather C Stephens says:

      Thanks Charlie!

      I appreciate your comment very much.


  9. Hi Heather,

    Branding is essential. It really does remind of what I used to hear often, sitting in meetings with corporate execs about, “our brand, our brand”.

    Every successful business knows that a brand is a must. I like how you call out how important it is to determine your niche market. I completely agree.

    Thanks for this.
    Jerome Ratliff

  10. Hey Heather,

    Thanks for the great tips on ideas for personal branding.

    I know exactly what you mean when the gurus tell people to brand “You, Inc” then people just turn around and brand the gurus. I’m a big believer that you can always find your own niche in network marketing, and there will be an abundance of good prospects you will attract if you find it.

    Take care,

  11. Hey Heather,

    I really like the amount of brilliant and useful information in this post. Especially the questioning to identify your target market. These areas allow for a great deal of creativity, in fact I believe they require it.

    And of course the results that come from this kind of approach are what makes it so interesting to be a part of these networks. The diverse stories and experiences which people bring with them into this arena are, to my mind, the really wonderful part of the You Inc concept. We may all be doing the same thing, but in a relatively unique way.


  12. Hi Heather some great points addressed and excellent content shared – its the the buzz label right now -personal branding- yet many are really missing the boat by not embracing it- CV’s are old school – I’m checking out your brand first not relying on a manufactured set of references (btw not refering to YOU in case that was ambiguous!)

    If i ever join the WordPress crowd – I like the look and feel of this site – and would look at something similar -so watch out that your brand doesn’t get compromised!

    Cheers Kiaran

  13. Heather,

    Thanks for the great information. I truly believe that if you are passionate about what you are doing, learn from the best, and take action toward your ultimate goal…you will be successful.


  14. These are all great ideas, Heather! I, too, have noticed too many people who try to do things exactly like the gurus do. However, if we simply focus on things that are true to us, we really are building You, Inc. I think that Sammy put it best when he said, “I’ve gotta be me.”

  15. Hey Heather, excellent post on branding.

    Here is how I look at my branding.

    I am my own niche. I go out a look for people like me, with the same desires and problems, even the same demographic.

    I then brand myself as a leader of the niche, ie the guy with the answers.

  16. Hi Heather,

    That is an incredible post and one that is speaking to me personally. I have had “promptings” lately that I needed to change direction. I have ignored them, but they are coming back more boldly lately and I feel I need to listen. So your post was very timely.

    Thank you so much!


  17. Hey Heather,

    This is a great post on personal branding and finding a niche..

    Very detailed and clearly broken down to simple steps within a step.. anyone trying
    to figure out what niche they want to target can read this, answer the questions and
    have themselves a niche..

    thanks for sharing

  18. Heather C Stephens says:

    Hi everyone,

    I wanted to thank you for your comments and apologize for being behind in replying to them.

    We’ve had a minor family emergency that caused me to get behind yesterday.

    I’ll get caught up this weekend, but I wanted to send a HUGE THANK YOU to you ALL until then!


  19. Hi Heather,

    I think too many people get caught up in what everyone else is doing & saying and they begin to parrot what they hear.

    Personal branding should be just that, personal. I like your questions because they narrow things way down.

    Thanks for another great post!


  20. Finding the right niche is ESSENTIAL to any business endeavor and you hit the nail on the head with your post, Heather.

    The only thing I would add: make sure that you pick a market that can actually make you money. If you are an avid collector of famous quotes and make that your niche, it might be a bit hard to monetize it.

    Ana Hoffman

  21. What Ana said above is right. The niche you go into needs to be “commercial” to be successful as well as narrow and something you are passionate about.

    Additionally you might want to make sure any niche you pick has

    suitable Traffic and Competition.
    Both are fairly obvious.

    You need enough traffic, because even if a product is commercial only a percent will buy.

    There will always be competition but in some niches the competition is much tougher than others. You should gauge your competition based on your own comfort and knowledge of SEO practices.

  22. Heather,

    Great ideas you have here and you broke them down brilliantly.

    Thank you and will have to share this with all my followers and friends.

    Have a great day.

  23. Heather,
    You knocked this one out of the park also.
    Your Steps, Questions and Tips have given folks a process they can use not only to find their niche but also maybe discover more about themselves, their purpose or mission in life and business. If your niche isn’t aligned with who you really are, then there will be no “music” to what you do. Just a thought.
    “Writing or reviewing a mission statement changes you because
    it forces you to think through your priorities deeply, carefully, and to align your behavior with your beliefs”
    – Stephen Covey, ‘7 Habits of Highly Effective People’
    Thanks again for a great post.
    Keep up the great work and as always
    Make it a great day.
    Lead, Follow and Share !


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