Personal Branding for Network Marketers: Be Unforgettable!

Personal Branding for Network Marketers Be UnforgettablePersonal branding for network marketers is a process to make yourself unforgettable to your followers, readers and prospects so that they don’t forget about you as soon as they click off your page!

In our fast paced, attention deficit world with thousands of network marketers building their businesses online, you’re doomed to failure if you blend into the crowd!

In my last post I shared how to get your branding off to a great start by Personal Branding for Network Marketers: Find a Niche, and today I’m going to share with you 2 more personal branding tips for network marketers so you can be unforgettable in every way!

You know who you are, what you do, and who you help, so now it’s time to create your signature style that makes you stand out from the crowd!   This personal branding stuff isn’t fluff…it’s the key to building a list of raving fans and followers who will eventually become your prospects and business partners!

Personal Branding for Network Marketers

Step 2: What’s Unique About You?

Making yourself unforgettable in every way:

  • What is your style?   Formal or informal?
  • What is your personality type?   Outgoing or introverted?
  • What are your quirks?
  • What are your hot buttons?
  • What is fun about you?
  • What makes you memorable?
  • What are your distinguishing physical traits?
  • What is important to you?
  • Why do you love what you do?
  • Why do you want to make a difference for your target market?
  • Why have you chosen to build a network marketing business? (Think beyond your immediate needs of time/money and think bigger here: making a difference in this world kind of a why!)

Take the things on this list and play them to their fullest potential.   This is what will make your personal brand attractive to others in your target market!   Turn up the volume a little bit on these things so you are interesting and you are noticed.   Use your stage voice in your marketing!

Personal Branding for Network Marketers

Step 3: Create Your Signature Style!

Standing out and being unique: You’ve got the look:

What look and feel are you going for in your marketing? Decide what it is, and carry it throughout everything you do.
Pick colors that suit you and carry them throughout your online sites: blog, Twitter, YouTube, etc. (Think of Tiffany’s little blue box, McDonald’s golden arches, and Google’s primary colors for examples of the branding power color can have!)

  • Pick a photograph of yourself that you like and use it everywhere.   This is your “logo!”
  • Use your signature as part of your branding to build trust.
  • Make sure your newsletter looks like your blog and sounds like you!

Personal Branding for Network Marketers: Your signature message

  • Incorporate your style, quirks, and passions into your marketing messages, blog posts and videos.
  • Use keywords in your social media profiles that will help your target market find you!
  • Play in the same playgrounds your target market does!
  • Have a signature message that is branded personally to you.
  • Are you all about having an abundance mindset?   Carry that theme through your marketing.
  • Are you all about having fun in your work?   Show it in your marketing.
  • Are you more subtle, serious, and quiet as a person?   Don’t pretend to be someone outgoing and silly!  Be yourself. People who are like you will be attracted to you!

Personal Branding for Network Marketers: Your consistent brand

  • Be consistent in your brand throughout your marketing.
  • Be consistent in your marketing, don’t stop and start.   (Absence does NOT make the heart grow fonder in business!)
  • Be dependable to your readers and followers.
  • Be consistently connected to your readers and followers socially on your blog through your posts and in the comments, in social media, and in your newsletter.

TIP: Be Yourself.   There is only one you.  “Every time you suppress some part of yourself or allow others to play you small, you are in essence ignoring the owner’s manual your Creator gave you and destroying your design.”  Oprah Winfrey.

Personal Branding for Network Marketers & Duplication:

But what about duplication?  Isn’t that essential to success in network marketing?

Personal branding for network marketers can get confusing when we’re constantly hearing duplicate, duplicate, duplicate for success in this business.  You are not your company or your products, and your brand shouldn’t be either. You are not your opportunity. You are not your up-line, sidelines, or down-line. Your personal brand is not a place where being duplicable is allowed!

Duplicate successful systems, not “style!”

Closing thoughts: Don’t forget that when you are incorporating a personal branding strategy in your network marketing business, you have to give people a reason to follow you, a reason to like you, and a reason to trust you. The best way to do that is to be uniquely you and offer exceptional value to your audience!

Please tweet, post to facebook, and share your thoughts in the comments below!  You’ll get a little link love as a thank you from me!


p.s. Check out my next post in my series, personal branding for network marketers, which focuses on the yin-yang of affiliate marketing!

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  1. Heather, this is a great post! I really like your list of making yourself unforgettable in every way, there is a lot to think about in that list.

    We definitely need to bring our own personality to the table when marketing ourselves. I know that I am an individual and I want to let that shine through.

    It’s great to get ideas from other entrepreneurs but the real key is to use those ideas and make them our own. I’ve read a lot of trainings and looked at lot of blogs before I started mine earlier this year and I’ve implemented a lot of what I have learned from those who know what they are doing. But as I go I continue to tweak things along the way to make them my own.

    As time goes on my blog is becoming *my* blog and it has the feel that I want it to have based on my own personality. It will continue to be a work in progress as I am always going to be a work in progress.

    Thanks for another great post!

    • Heather C Stephens says:

      Hi Stacy,

      Thank you so much for your comment. You are so right about our blogs evolving to include more of our own personality and style. It will always be a work in progress and I think it can be a neat way to track how far we’ve come. Go back and read your first few posts. I promise you’ll look at them through new eyes and see things you’ve learned that you do now that you didn’t even know about then. Those little things that become ours as we learn them all add to enhancing our personal brand and our value to our readers.

      Keep tweaking, learning and having fun!


  2. Hi Heather,

    You are just absolutely blowing me away. Another great “print out, and implement” post! This will be very helpful to me. Remember the “promptings” I’ve mention in my last comment 😉

    Great stuff! Keep it coming! I love it!


    • Heather C Stephens says:

      Hi Ilka!

      Don’t procrastinate on those promptings now…I’m excited to see what you’re dreaming up!

      I’ll keep it coming. I got behind this week but I’ve got the next step to personal branding for network marketers: making money to finish and send out on Monday!

      Thanks for your comment!


  3. What an AWESOME post Heather! I truly enjoyed it! You must, must, must stand out from the crowd to really create a successful Personal Brand!

    I loved the step by step in details regarding Personal Branding! 🙂 Great stuff!

    • Heather C Stephens says:

      Hi Jennifer,

      Thanks for the kudos and for stopping by and leaving a comment!

      I appreciate you!


  4. Wow, Heather! Another awesome post! You’re so right, there is only one you, so you need to take advantage of this and rise above the noise.

    Thanks for sharing your insights.

    All the best,
    Mavis Nong

    • Heather C Stephens says:

      Hi Mavis,

      Thanks for sharing your thoughts and commenting! Thankfully there are great examples like you out there who are standing out from the crowd and rising above the noise!

      Thanks for stopping by!


  5. Hi Heather,

    Great post, totally agree, there is so much noise out there, we need to do something different and stand out so other people dont forget about us once they leave our site. We have to also be dependable and consistent as you touch on in this, I see too many people that put a few things out and you dont hear from them for months…where did they go? 🙂 Look forward to reading your next post !

    • Heather C Stephens says:

      Hi Robert,

      Great point! I wonder why some people work so hard to get their blogs set up and then leave them collecting dust and cobwebs?

      Thank you for your comment!!


  6. You are soooooo right about branding yourself. i believe it is a very important key to becoming a Millionaire in your industry. Check out my blog and let me know what you think of my brand.

    • Heather C Stephens says:

      Hi Kareem,

      Your blog looks awesome! I love the photograph of you in the header and I think that your videos on the sidebar add credibility. May I make a few suggestions for you? I’d tweak your offer so that it relates more to your blog. (What is your clear cut formula?) Maybe something like: “Discover The 5 step Clear Cut Formula for Attracting ___# of Leads in ____ Days Through Social Media!” It is always nice to have a visual representation of your offer and that can be done easily through elance or 99designs.

      I love your use of video. I need to do more video in my marketing. It’s an awesome way to brand yourself because it gives your viewers a chance to see your expressions and mannerisms, hear your voice, and “feel” who you are much easier than text.

      Great job!


  7. Heather you are so right! It still amazes he how often people try to emulate others…We have a gift of being unique, we all have value to share with others.

    I suppose a certain degree of self-awareness is the key to unleashing your personal brand because essentially, it is merely an outward manifestation of our inner self.
    Keep up the great work!

    Living with Purpose. Live Fulfilled.

    • Heather C Stephens says:

      Hi Patch, you are so right too!

      Self awareness is a really big part of your personal brand. I hadn’t really stopped to think about it, but hopefully the questions in part 1 and part 2 will help others realize how amazing they are, what awesome gifts they have to share, and they’ll gain enough confidence to let their own uniqueness shine through their marketing!

      Thanks for the comment!

  8. You’re absolutely right.

    It’s really time for more people to come out of their shell and represent who they truly are. They are their brand and they shouldn’t be embarassed about it either.

    It’s like Susanna Hess calls it, “Finding their voice”.

    Have a great day,
    Jerome Ratliff

    • Heather C Stephens says:

      I love that, “finding their voice” from Susanna. I haven’t heard her say that yet, but it sounds like her.

      Jerome, you said it so nicely that people need to come out of their shell and represent who they truly are. It’s too easy for a lot of us (me included at times) to “hide” behind the computer instead of letting ourselves fully express our thoughts, ideas, and quirks to the world.

      Thank you for your comment!


  9. Heather, I really liked your ideas on creating a solid brand for yourself. As you develop a brand it becomes something that people can really “remember” about you after all.

    Using branding to highlight some of your “personality” and let people “get to know” you better is a great idea that I will be striving to incorperate more of.



    • Heather C Stephens says:

      Hi Steve.

      I’m glad that the ideas were helpful, and I know that my brand is still evolving. Everything we learn, implement, and embrace helps to make our brand richer and more memorable.

      Thank you for your comment!

  10. Hey Heather,

    It is so vital to create a personal brand. How many people out there are saying the same stuff? Looking the same? That is why it is so important that everyone must let their personality shine. Too many times individuals hold back and that stops them from growing.

    Have a great weekend…

    • Heather C Stephens says:

      Hi Josh,

      I think that for a lot of our lives we’re taught to blend in, we don’t want to be weird, and we worry about what our peers think of us. Just like being taught to be afraid of strangers, the things we’ve learned as kids are often the things we need to overcome as adults. Being weird is an asset, standing out is great, and best friends were strangers at one point in time.

      Here’s to being weird! 🙂

  11. Very good message, Heather: very practical and usable.

    One thing I’ve learned about personal branding: don’t try to be who you THINK your followers/prospects want you to be. Let them see the real you and if they don’t like it, they can leave. But never try to be everything to everybody; it just simply doesn’t work.

    Ana Hoffman

    • Heather C Stephens says:

      Hi Ana,

      Very wise advice. Everyone…listen to Ana! “Don’t try to be who you THINK Your followers/prospects want you to be. Let them see the real you and if they don’t like it, they can leave.”

      I think that’s a message in branding in itself. You will attract the right followers and prospects when you’re true to yourself and share it with others.

      Thanks for sharing your thoughts, Ana,


  12. Hi Heather,

    This is a very well thought out post. I love the way you gave ideas and tips all along the way.

    I was talking with someone this week who has a tremendous amount of value he could be marketing. He has considered creating his own products, but he hasn’t done it yet because there are other products out there. I told him that no one has his background, no one has his teaching style, no one else has exactly what he has to offer. There will be people that connect better with him than the others teaching the same things.

    The unique factor is a major thing that each of us has going for us. We all need to tap into that!

    Love the post!


    • Heather C Stephens says:

      Hi Susanna,

      I think we’ve all struggled to learn something at some point in our lives. I remember trying to understand a physics assignment in high school and no matter how hard I tried I got more and more confused. I had a great teacher who was patient and helpful, but it took another student explaining it to me for me to get it. Was my friend as experienced as my teacher? No. Was he teaching something different? No. But I benefited greatly from hearing it from his perspective.

      I believe that our brands will speak to the people who we can help and they won’t speak to the people who don’t need our help.

      Thank you for your comment!

  13. Hi Heather,

    thanks for your thoughtful post. I like especially how your make your distinction regarding duplication. Duplication is about systems and not about personal styles. I haven’t seen this distinction yet. Intelligence is the ability to make finer distinction (Robert Kiyosaki). If that is true, I definitely have become more intelligent today thanks to your post.

    Have a blessed weekend and take care


  14. Heather C Stephens says:

    Oliver…you flatter me. 🙂

    I’m so glad you got something of value out of the post. Even within our one perspective companies and marketers who are not marketing online, the whole duplication thing can get confusing. And when someone is trying to learn a system, it can feel more comfortable to duplicate style too. For me it was like trying to walk in my dad’s shoes, clunky and awkward!

    Happy weekend to you too!


  15. Excellent overview on how to approach and implement personal branding. You’ve provided a lot of important information for all Internet marketers. Cheers!

  16. Heather,
    Love the post.
    I believe personal branding is not just about success today but it is key to one’s survival.
    But, it is not easy.
    We are not conditioned to do “such a thing”.
    We are stuck in the matrix and that is where they want us.
    You have presented an awesome road map to help people break out and discover who they are, and brand that authenticity.
    The 3 highlights that resonated with me were:
    1. Use your stage voice in your marketing!
    2. What is your personality type? HUGE Discussion Here 🙂
    3. Duplication doesn’t mean be a clone,
    but use a system to be more YOU
    Will be referencing this post often. great job.
    Thanks for sharing
    and as always
    Make it a great day.
    Lead, Follow and Share!

    • Heather C Stephens says:


      Thank you for your awesome comment! You are so right, that personal branding for network marketers is the key to success online. And often (most often) we’ve got to go against what we are taught and work outside the box in order to reach our goals!

      Your personality type is a HUGE discussion…you’re so right. I love things that help us to communicate better and have a better understanding of our prospects, family, and ourselves and personality types were a huge help to me when I first discovered them!

      Thanks for your great comment!


  17. So true Heather

    No one can duplicate you, but they can duplicate what you are doing

    Good stuff Heather



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