Personal Branding for Network Marketers: Bank Your Brand

Personal Branding for Network Marketers Bank Your BrandWe are in the home stretch of our personal branding for network marketers series and today we focus on ways to monetize your marketing and bank your brand!

We focused in the last post on creating a simple marketing funnel and product to give away free as an incentive your readers to join your list.  Now we’re going to continue to build out your marketing funnel to get some money coming in from all this personal branding work you’ve done!

How do I make money with this product I just worked hard to create, if I’m giving it away for free?

Your goal should be to use your free product to get your readers “in the door” so you can follow up with additional helpful products solving other problems they may have.

I mentioned in the last post: Personal Branding for Network Marketers: Marketing Funnel & Products that the next step (after creating your free offer) would be to offer something small to your subscribers to purchase that will help them learn how to buy from you without a lot of risk.

Personal Branding for Network Marketers: Almost Free Products

Your reader has now raised his/her hand and said…”Yes, the risk of giving away my email is worth the bribe.”  They are in the buying mode. Your next step is to create a one time offer on the thank-you page to a low priced product!

This could be something in the $7 to $47 range depending on your niche and what they’re willing to spend. (Tip: For some reason “7’s” are a powerful number in marketing and you’ve probably seen a lot of products ending in 7 when you were exploring your niche!  Go with the flow here…this is not somewhere you want to be different! )

This doesn’t have to be hard and don’t over-think this step. 

Here are some things you could offer for sale on your thank you page:

  • A coaching session
  • A physical version of your free product, CD, DVD, Workbook, Etc.
  • A selection of your best blog posts or articles
  • An eBook
  • A trial to your membership program like a cd/newsletter of the month
  • A low priced affiliate product (although I’d hold off on this if you have something of your own to offer.)

Offering something for purchase will enhance personal branding for network marketers because it will set you apart from most network marketers who are not doing this!

You want to catch your readers when they’re excited to get your offer and it’s fresh on their mind.  You can also continue to drip this information on them and the value of your low-priced offer through your email follow up if they don’t purchase right away.

Personal Branding for Network Marketers: Tips for a successful low-risk one time offer:

  • It should relate to your free opt in offer, enhance it, or compliment it
  • Load on the bonuses and to make the offer irresistible!  Oftentimes, your customers will buy something because of the bonuses! (I know I have!!!)
  • Link the low purchase to a trial of a membership program (this will give you great continuity or residual income)

Give them a reason to take you up on your offer NOW:

  • Offer it at a one time only discount.  Maybe it’s $27 if they buy right now, but $47 if they buy in the future.
  • Place some scarcity on this offer. Maybe it’s only available for a limited amount of time or maybe some bonuses are only available to a certain number of customers.

Personal Branding for network marketers goes beyond your image and your blog!

Offer so much incredible content and value that your subscribers/customers will feel foolish if they don’t take you up on your offer! Personal branding for network marketers goes way beyond image and your blog!  Everything you offer enhances or detracts from your brand and it’s important that everything you do online exceeds your follower’s expectations!

Overcoming the fear of failure in the minds of your customers:

We’ve all purchased something and then felt buyers remorse after doing so.  I know I’ve been there at times and I’ve kicked myself for buying it…when it wasn’t what it was cracked up to be.  That buyers remorse creates a fear of failure in the mind of your customer, and you must over come that.

  • Give them social proof by sharing testimonials from your other customers who have loved your training (you might want to give your course to some of your colleagues and have them write a testimonial for you.)
  • Give them an incredible guarantee.  Most people won’t take you up on it, but knowing that they can get their money back will increase the number of subscribers who become buyers.
  • And I said it before…pile on the value with bonuses.  They don’t have to cost you a lot more money, but they can really help your readers get over their fear of failure!

Remember to keep in mind your ultimate goal!

Everything you offer your readers has to be relevant to your ultimate goal, so know what it is before you sketch your marketing funnel out!

  • Do you want them to join you in your network marketing business?
  • Do you want your free product and low priced product to pre-sell your coaching, consulting, or your membership program?
  • Do you want your free product and low priced product to build your list that you monetize with affiliate offers?

Key point to remember: Don’t wait for your entire personal branding for network marketers and your entire marketing funnel to be created before you start marketing and branding yourself!  Build your list NOW!  Implement what you’ve learned about personal branding and continue to plug away at your marketing funnel, enhancing it as you go.  Remember to keep adding more expensive offers to the back end of your marketing funnel and giving more and more value to your customers!

I hope you have enjoyed this series and learned something new! Please, if you have an opinion to share, please comment below and share it on twitter and facebook!  You’re on a do-follow blog, so you’ll get some link love as a thank you from me!

Heather C Stephens Clever Internet Network Marketing Tips

P.S. Recapping the Personal Branding for Network Marketers Series:

  1. Personal Branding for Network Marketers, Find a Niche
  2. Personal Branding for Network Marketers, Be Unforgettable
  3. Personal Branding for Network Marketers, Yin-Yang of Affiliate Marketing
  4. Personal Branding for Network Marketers, Marketing Funnel & Products
Related Posts Plugin for WordPress, Blogger...


  1. Hello Heather

    Great series on setting up a marketing funnel

    All I would add is create the best product you can and over deliver and people will remember.

    I do have a story about this but I will save it for a blog post 🙂


    • Heather C Stephens says:

      Can’t wait to read your post with the story!

      Thanks for the comment, Peter!


  2. Hi Heather,

    interesting articles about sales funnels.It’s really crucial to keep in mind what we want to achieve because selling stuff upfront could lead to a complete wrong focus if we don’t pay attention. We might get blinded by short-term sales successes and lose sight of our big big goal.

    Thanks for sharing your insights.

    Take care


    • Heather C Stephens says:

      You’re so right, Oliver!

      Begin with the end in mind should be the focus for every network marketing who is building an online business so they don’t lose focus of what the big goal is!

      Have a great week!

  3. Heather.. that was an awesome post

    Especially the last bit about the ultimate goal. Those questions don’t get asked much, and it’s important to know the answers because it keeps us in the right direction.

    Thanks for sharing
    Hector Cuevas

    • Heather C Stephens says:

      Thank you for your comment, Hector.

      I have to keep the ultimate goal in front of me or it’s too easy for me to get overwhelmed and distracted by all the “activity” of building a business. It’s good to periodically peek in front of me to make sure I’m still heading in the right direction!

      Thanks for stopping by and sharing your thoughts!


  4. Hi Heather,

    I’ve really enjoyed this article series, and look forward to implementing the ideas you’ve shared.

    My attention is caught by the presence of 7’s … I had noticed that $27, $47, $97 seems to be the ‘norm’ for online products, and wondered why. As you say though, there’s not always a need to be different in everything and this is maybe a good one to simply follow!



    • Heather C Stephens says:

      Hi Jym,

      I’m glad you enjoyed it. Thanks for sticking with me throughout it! Those magic 7’s are surely out there everywhere. I actually get surprised and wonder what’s up when a product doesn’t end in a 7 online! 🙂

      Thanks for your comment!


  5. Great post, Heather!

    Keeping the end goal in mind is a very important point. I have found that it can be easy to get wrapped up in one step or another and then forget the overall goal of creating products.

    It’s one step at a time but each step must be remembered as we work on the current step!


    • Heather C Stephens says:

      Hi Stacy!

      Beginning with the end in mind is always a great strategy! Even if you don’t know exactly what the route will be to get there, as long as you know you’re heading in the right direction, you can enjoy the journey!

      Thanks for your comment!

  6. Hey Heather

    My first comment did not go through so I am trying again 🙂

    Great series on marketing funnels.

    The only thing I would add is that the best product to offer is one that you created yourself.


    • Heather C Stephens says:

      Hi Peter!

      Sorry your first comment got lost! 🙂

      I agree, if you have your own product to offer, it’s definitely the best one to offer!

      Thanks for stopping by, Peter, and coming back a second time! You’re awesome!


  7. Awwww… Heather as always, AWESOME information from you! Isn’t it crazy how those $7’s really catch your eye! I cannot say enough how much this post will help many who are in the midst of creating their first product and branding themselves online!

    Thanks for the great detailed overview and it truly is very much appreciated! Again, as always I genuinely enjoyed your post! Great stuff!

    • Heather C Stephens says:

      Awww, Jennifer, as always, you make me smile with your comments!

      I’m so glad the post helped you and I’m so glad you stopped by and shared your thoughts!

      I appreciate you and feel like we’re on similar paths because I enjoy your blog immensely as well!


  8. Hey Heather,

    Thank you for the very detailed series on personal branding. The knowledge you’ve given here is enough to put together as a great offer.

    Like Hector, I was really in tune with what you said about knowing what your ultimate goal is. As Stephen Covey says in his famous book, The 7 Habits, “begin with the end in mind”, and funnel to that. It’s an issue I see with a lot of MLM bloggers today. I suppose they want to sponsor people, but none of their marketing really directs them to that goal.



    • Heather C Stephens says:

      Hi Wayne!

      I didn’t remember where the “begin with the end in mind” phrase came from, it just had become a part of me and my mindset!

      I appreciate your comment and thank you for sharing it!


  9. Perfectly put Heather.

    The most valuable piece of online real estate you own, is your thank you page. You’re right, you absolutely MUST give them the option to purchase from you starting there. If you don’t, you’re missing out big time.

    I’m working on an ebook offer to compliment & complete my video marketing course. Once I have that ready, it will take the place of the cool affiliate product I’m currently offering. 😉

    This post is worth $$ Heather!


    • Heather C Stephens says:

      Great for you Susanna,

      I’m working on my thank-you page offer as well. Wanna race? Just kidding, but I’ll be in line to get your ebook…your video course was awesome!


  10. Hi Heather,

    I am so glad that I came and read this post today, very educational and it did remind me of a few more things that I can give away for free to people.

    • Heather C Stephens says:

      Thanks for stopping by and leaving a comment Robert! I’m glad it helped you!


  11. Great post Heather these are some great tips for getting that funnel moving. It is great when you offer a free something that your niche will eat up a great, great way to get the traffic.

    Take Care,
    Steve Shoemaker

    • Heather C Stephens says:

      Hi Steve,

      Thanks for the compliment! I’m so glad you liked the post!


  12. Wonderful points Heather. Offering real value and great content in a product is only half of the battle. Getting your message out there and getting people to take a risk is perhaps even more crucial for the initial sale. The content must be there is you want anyone to come back for more, of course.

    One of my favorites is the money back guarantee. I have done a ton of them and almost never had anyone ask for money back, it just really doesn’t happen. It does give people a strong feeling that you stand behind your product though.

    • Heather C Stephens says:

      I agree with you about the money back guarantee, Steve.

      I know for myself it always helps me with the decision to purchase a product or not. I must say that I can’t remember ever returning one though! 🙂


  13. Heather, you are brilliant. Why haven’t I thought about it?

    Such an easy thing to implement…

    Will have to add it to my mile-long to-do list!

    Ana Hoffman

    • Heather C Stephens says:

      Anna, you flatter me. Thanks!

      Wanna get into a who’s to-do-list is longer competition? I’m doing my best to keep up with you, my brilliant friend! You’re an awesome pacing partner, you know!

      FYI…your SEO tips have helped me so much and my alexa ranking is dropping like a lead balloon (the good way!) because of what you teach!


  14. Heather, I wanted to mention a couple of things I noticed; hope you are OK with it.

    Your blog Meta Titles are way too long, they should be under 70 characters and post-specific keywords heavy.

    Also, I would add target=”_blank” attribute to your sidebar links including your social profiles; that will keep the readers on your site longer.


  15. I love this point, “Don’t wait for your entire personal branding for network marketers and your entire marketing funnel to be created before you start marketing and branding yourself!”

    Most people don’t realize that they can hit the ground running in this business. Branding and marketing can begin from day one.


    • Heather C Stephens says:

      Thank you Karen…you are so right that branding and marketing can begin from day one.

      I know I paralyzed myself for way too long thinking I didn’t have all the knowledge I needed to get started. I was stuck in getting ready to get ready. Thankfully I read about the impostor syndrome and got a kick in the A$$ by another mompreneur marketer who encouraged me to start right now…with what I know!

      And look what happened! 🙂 Good things come to those who don’t wait!


  16. Hey Heather,

    You did an awesome job with this series! Most individuals neglect building a list. Hopefully after reading this it will inspired folks that you can start ASAP for personal branding.

    Chat with you later…

    • Heather C Stephens says:

      Thank you Josh! I appreciate the kudos coming from a great marketer like yourself! 🙂


  17. That was AWESOME!

    This is one of those things we should all be implementing into our biz, especially if we want to have success with it – which should be given.

    Have a super day,
    Jerome Ratliff

    • Heather C Stephens says:

      Hi Jerome,

      So glad you thought it was awesome! 🙂

      Thanks for your comment! I really appreciate you!


  18. Hey Heather,

    You nailed it! Awesome post.

    I really enjoyed your personal branding series.

    Loved the point you made that personal branding goes beyond your image and blog. So true!

    Look forward to your next post 😉

    All the best,
    Mavis Nong

    • Heather C Stephens says:

      Thank you Mavis! I appreciate your feedback on what points you liked best!

      Thanks for the comment!

  19. Branding is not about having your potential clients to decide on you over your competition, nevertheless it is about getting your prospects to view you as the only one that offers a solution to their problem. The outward expression of a brand, involves its name, trademark, communications, and visual appearance. Your brand resides within the hearts and minds of customers, clients, and prospects.

    Branding is so much more than a marketing target. For me definitely branding is an outcome of just good plain business common sense. Nonetheless, it is regularly seen as a driver rather than an outcome. The act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer jeans.

    Additionally there is Attitude branding which is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all.

    It’s crucial to spend time investing in researching, defining, and building your brand. In spite of everything your brand is the source of a assurance to your customer.

  20. Hi Heather,

    I am actually working on a new thank you page for one of my small sites today, so I did a little search to find some opinions and ended up here.

    I have seen you around a bit, but I am glad to have found your blog today. This is a very nicely written series.

    The section on reducing fear in the minds of your potential customers in particular works for me today. Now, who am I going to send this product to…. 🙂

    Have a great day!

  21. Heather, I am enjoying your blog.

    This series and this post are important to me because I am just about to launch my first product.



  1. […] next step of your marketing funnel will be to start to monetize your marketing with a front end offer.  It should relate or compliment your free offer and should give your […]