Personal Branding Blog Secrets: Brains Before Beauty, Please!

Personal Branding Blog Brains Before Beauty ImageSo if you’re a regular reader of Clever Marketer you’ve probably noticed some changes I’ve made to my personal branding blog.  I want to share with you some of the ins and outs of effective personal branding, and clue you into some secrets that I learned along the way.

Personal Branding Blog: The Evolution of a Business Blog…

When I first launched my blog, my personal branding was not very strong.  My focus was on learning how to blog and creating content with 100% value (it still is)!

As a beginner blogger, I was centered around learning the basics of blogging, SEO, social media, list building, marketing, etc.  I knew that having a consistent look online that matched my personal branding blog was important, so I did a few little things to keep it consistent, but I wasn’t sure yet, who I wanted to be when I grew up, so to speak.

My blog was a work in progress and I wanted to give it the freedom to evolve as it matured.

Personal Branding Blog: It’s Not About You!

That sounds like an oxymoron to me, but it’s so true!  Personal branding is not about you!

Ann Sieg teaches, one of the most important keys to achieving success online is finding a market to message match.  People are 100% more interested in how you can help them solve their problems, than they are about who you are.  But, when you’ve proven to them that you can help them…they will become interested in the person behind the message.

My intention with this blog is to give you the best marketing information I learn and find in my research.

But as I teach you through my writing and videos, I believe that you get a sense of who I am. You can tell that I’m a friendly girl who is an open book. I don’t hold my cards close to my chest and I don’t hold back in what I have to share.

I have a love of learning internet marketing and implementing what I’m learning here on Clever Marketer.  My teaching style and leadership and the way I use them to help others are my real personal brand.

And while I started my blog as a way to generate leads for my home based business, my focus has shifted away from me and my needs to you (my reader) and your needs. What started out as a very valid need to take care of myself and my family, transitioned into a much bigger vision of…”if it can help me, then how many other people are just like me who can be helped by it too?”

I LOVE helping others and I’ve totally been blown away by the joy that bubbles up inside of me when I see one of my blogging friends or students achieve success in something they were challenged by.  I’m a mom, and the best thing I can compare it to is like watching your kids learn something new, that pride in knowing that they’ve accomplished something big.

So my personal branding blog is in a transition of moving from being about “me” and my journey online to a bigger focus on “we” through collaborating that helps us all reach new levels.

Personal Branding: Blog Brains Before Beauty Please!

Before you focus on the beauty of your blog, you MUST focus on the content of your blog.  A blog that won’t win any beauty pageants but is packed with incredible content is a million times better than a blog that looks the part of a pro, but can’t deliver the goods.

As my blog grew in popularity and readership and I continued to learn and perfect my skills online, I was gaining a better idea of where I wanted to take my blog.  I felt a stronger desire create a “look” that was as strong as my content. You may be in the same position, and if so, tomorrow’s post will give you lots of tips on how to create a look that matches the quality of your blog.

But, before you start to focus on your personal branding blog look and style, I beg you to focus on the brains of the system: valuable content, and learning the basics (and beyond the basics) of marketing, traffic generation, seo, and social media.

Some posts you may want to check out to learn more before focusing on your personal branding blog looks:

I promise that as you look back through the journey of your blog you’ll recognize that you will have gone through several stages from beginning blogger to blog maturity, with your message getting closer and closer to matching both who you are as a person, and the target market you’re reaching.

It’s so much fun to “play” with your blog themes, functions, and such, instead of focusing on content and marketing.  And of course, having a great looking blog does come with some pride of ownership and make you want to write more for it, and helps you to be proud to send people to it…so by all means it should be acceptable.  Pick one of the free themes for wordpress and get a header that includes your photo and gives people a feel for what your blog is about.

But the focus of this post is to stand as a reminder that your personal branding blog is more about the brains, valuable content that educates, empowers, enriches, or entertains your readers, than it is about the “beauty” of your blog! 🙂

Related Posts Plugin for WordPress, Blogger...

Comments

  1. Hi Heather,

    I second that: You are a friendly girl who is an open book. You always share your knowledge openly and generously.

    Brains and beauty are not opposites. We can have both. Of course, beauty can attract us easily, but what’s the point when we are scared away as soon as the beauty opens his or her mouth ?

    Keep it up !

    Take care

    Oliver

  2. Great post. Social media and blogging isn’t supposed to be all about “you” but what you think about certain items. People will focus more on the content & quality versus the prettiness

  3. Heather, this post was so awesome. Isn’t it funny how we get involved in this industry with the focus being on us and our needs?

    The irony in this though is that it’s rarely selfish, rather we just don’t realize when we are new the power of helping others first.

    When we finally catch on, as you say it makes this journey so fulfilling.

    I have loved watching you evolve even through the few months we’ve known each other. I was mighty impressed when we met last summer, but seeing how you are diving into so much more is awesome. Further more, your nature is so obviously generous and I truly appreciate everything you do for us and all you share to help us get ahead.

    You are so much more than a pretty face! You are a mighty smart cookie and I am so pleased to be part of this awesome group you pulled together for the benefit of all of us!

    Thanks so much

    Jayne

  4. Hi Heather,

    So true. This statement is so powerful:

    “People are 100% more interested in how you can help them solve their problems, than they are about who you are. But, when you’ve proven to them that you can help them…they will become interested in the person behind the message.”

    I believe that a blog should be welcoming although one shouldn’t pay too much attention on the design. However, it does play a role as it’s the first thing that your visitors see. Interestingly I’ll be covering this on tomorrow’s post 🙂

    Content will always rule – no one will keep coming back to your blog if you have nothing valuable to offer. People are looking for solutions to their problems and that’s what we should be focusing on providing.

    I just love what you have achieved here, Heather. I have watched you and your blog grow over the past 7 months. I love your content, friendly face and creativity. That’s what I call brains and beauty! 🙂

    Thanks for sharing your insights and for the inspiration.

    All the best,
    Mavis

  5. Heather,

    I love the direction that your blog is going! You are doing a great job with it! It was amazing when I first found you from a comment you left on Ty Tribble’s blog. It just keeps getting better!

    As far as beauty vs brains I think that the beauty is what initially attracts people to the blog (or sends them running!) and the brains is what keeps them coming back for more. Just like in real life! 🙂

    Keep it up!
    Stacy

  6. Great post, Heather! I know for a fact that I would have never gotten around to starting my blog if I spent too much time making it pretty. I think that you are right on the money on the importance of steak before sizzle!

  7. That’s good Heather.
    I really liked your old header, but I like this one too!

    You said it very well, about brains before beauty.
    I wrote an article one time entitled: Attraction Marketing Emphasizes Value, but I didn’t use the same approach that you did here.

    I really like this approach, and commend you for it.

    Value-Packed content rich blogs. Isn’t that what we want?

    this statement says it all. “But the focus of this post is to stand as a reminder that your personal branding blog is more about the brains, valuable content that educates, empowers, enriches, or entertains your readers, than it is about the “beauty” of your blog!”

    Keep it up,
    Martin Dale
    Keep up the good work.

  8. Hi Heather,

    I believe everyone’s amazed by how your blog has evolved in just a few short months. But I can also tell that your progress during these first two months of the year is astounding, and I know that the very reason is exactly what you said here — “So my personal branding blog is in a transition of moving from being about “me” and my journey online to a bigger focus on “we” through collaborating that helps us all reach new levels.”

    Thank you Heather for making all these about others (that includes me! 🙂 )…We truly appreciate how you are making us part of your much bigger mission.

    Content definitely weighs more than the blog’s look and feel. But as Oliver said, we can definitely have both, and your blog is the best example…

    – Rowena

  9. Hi Heather,

    When I was young my father taught me to never buy a motorcar by outer appearance only. He said to always make sure that was under the bonnet was sound and reliable.

    I don’t think blogs are that different either. It’s awesome when they have the ‘right look’ but dynamite when this is coupled with valuable, in demand content. Yours has both!

    I love the way and your blog have evolved. Not only do you offer fantastic value on your blog but you come across as genuine and real and that’s branding that can’t be beat.

    You’re an inspiration Heather and all Kudos to you!

    ~Marcus

  10. Hi Heather,

    When I was young my father taught me to never buy a motorcar by considering its outer appearance only. He said to always make sure that was under the hood was sound and reliable too.

    I don’t think blogs are that different either. It’s awesome when they have the ‘right look’ but dynamite when this is coupled with valuable, in demand content. Yours has both. 🙂

    I love the way you and your blog have evolved. Not only do you offer fantastic value but you come across as genuine and real and that’s branding that can’t be beat.

    You’re an inspiration Heather – all Kudos to you!

    ~Marcus

  11. Oops Heather, sorry but this comment seems to have come through before I was ready and so you now have it twice. Please delete this message and the first version.

    ~Marcus

  12. Hi Heather,

    There are many parts to personal branding aren’t there? It’s not about you and it’s not about being pretty. You’ve made some great points.

    You talked about looking back. When it comes to blogging, that’s an interesting point. As you look back you CAN see how you’ve evolved and sort of pick up on your own uniqueness that makes you who you are as a blogger. I tried it a little bit today with my own writing, and it’s true, I can see how I’ve evolved. It’s kind of an interesting exercise. Everyone should try it 🙂

    Thanks Heather!

  13. So true Heather.

    My blog is not beautiful, and I know I should fix that soon. However, due to my other projects and commitments, I haven’t taken the time to make it pretty.

    You’re right though, people will come when you provide what they are looking for. That must always come first.

    Susanna

  14. I have read your this post with whole concentration and chose word ” help ” that I need presently to start my new blog. I want help about niche and some good keywords.

    • Heather Stephens says:

      Basam, if there is anything I can help you with, please let me know! 🙂

  15. Bryan Salek says:

    I feel like you wrote this to me! You probably didn’t notice, but I fell off the Prove It challenge, and while my work/travel schedule was part of it, the biggest issue was that I didn’t like my blog appearance and just couldn’t find the time to make it look the way I want. So instead of continuing to write content, I took a break, and now I have to get started again. Thanks for the kick in the pants. I’ll finish up one of those drafts and post tonight.

    Bryan

Trackbacks

  1. […] Stephens’ most recent post: Personal Branding Blog Secrets: Brains Before Beauty, Please! Jack Foley from JackFoley.net […]