So if you’re a regular reader of Clever Marketer you’ve probably noticed some changes I’ve made to my personal branding blog. I want to share with you some of the ins and outs of effective personal branding, and clue you into some secrets that I learned along the way.
Personal Branding Blog: The Evolution of a Business Blog…
When I first launched my blog, my personal branding was not very strong. My focus was on learning how to blog and creating content with 100% value (it still is)!
As a beginner blogger, I was centered around learning the basics of blogging, SEO, social media, list building, marketing, etc. I knew that having a consistent look online that matched my personal branding blog was important, so I did a few little things to keep it consistent, but I wasn’t sure yet, who I wanted to be when I grew up, so to speak.
My blog was a work in progress and I wanted to give it the freedom to evolve as it matured.
Personal Branding Blog: It’s Not About You!
That sounds like an oxymoron to me, but it’s so true! Personal branding is not about you!
Ann Sieg teaches, one of the most important keys to achieving success online is finding a market to message match. People are 100% more interested in how you can help them solve their problems, than they are about who you are. But, when you’ve proven to them that you can help them…they will become interested in the person behind the message.
My intention with this blog is to give you the best marketing information I learn and find in my research.
But as I teach you through my writing and videos, I believe that you get a sense of who I am. You can tell that I’m a friendly girl who is an open book. I don’t hold my cards close to my chest and I don’t hold back in what I have to share.
I have a love of learning internet marketing and implementing what I’m learning here on Clever Marketer. My teaching style and leadership and the way I use them to help others are my real personal brand.
And while I started my blog as a way to generate leads for my home based business, my focus has shifted away from me and my needs to you (my reader) and your needs. What started out as a very valid need to take care of myself and my family, transitioned into a much bigger vision of…”if it can help me, then how many other people are just like me who can be helped by it too?”
I LOVE helping others and I’ve totally been blown away by the joy that bubbles up inside of me when I see one of my blogging friends or students achieve success in something they were challenged by. I’m a mom, and the best thing I can compare it to is like watching your kids learn something new, that pride in knowing that they’ve accomplished something big.
So my personal branding blog is in a transition of moving from being about “me” and my journey online to a bigger focus on “we” through collaborating that helps us all reach new levels.
Personal Branding: Blog Brains Before Beauty Please!
Before you focus on the beauty of your blog, you MUST focus on the content of your blog. A blog that won’t win any beauty pageants but is packed with incredible content is a million times better than a blog that looks the part of a pro, but can’t deliver the goods.
As my blog grew in popularity and readership and I continued to learn and perfect my skills online, I was gaining a better idea of where I wanted to take my blog. I felt a stronger desire create a “look” that was as strong as my content. You may be in the same position, and if so, tomorrow’s post will give you lots of tips on how to create a look that matches the quality of your blog.
But, before you start to focus on your personal branding blog look and style, I beg you to focus on the brains of the system: valuable content, and learning the basics (and beyond the basics) of marketing, traffic generation, seo, and social media.
Some posts you may want to check out to learn more before focusing on your personal branding blog looks:
I promise that as you look back through the journey of your blog you’ll recognize that you will have gone through several stages from beginning blogger to blog maturity, with your message getting closer and closer to matching both who you are as a person, and the target market you’re reaching.
It’s so much fun to “play” with your blog themes, functions, and such, instead of focusing on content and marketing. And of course, having a great looking blog does come with some pride of ownership and make you want to write more for it, and helps you to be proud to send people to it…so by all means it should be acceptable. Pick one of the free themes for wordpress and get a header that includes your photo and gives people a feel for what your blog is about.
But the focus of this post is to stand as a reminder that your personal branding blog is more about the brains, valuable content that educates, empowers, enriches, or entertains your readers, than it is about the “beauty” of your blog! 🙂