Network Marketing Leadership: Seth Godin on Tribes and Creating a Movement

Network Marketing Leadership: Creating a MovementLessons on network marketing leadership can come from anywhere.  I see leadership in my kids, in my household, in my community.  But I recently re-watched a video of Seth Godin talking about the power of a tribe, leading a movement, and changing the world that really applies to network marketing leadership and it felt like something I should share.

How Seth Godin’s Message Relates to Network Marketing Leadership

Three simple but very powerful questions Seth Godin asks in the video:

  • Who exactly are you upsetting?

How it applies to Network Marketing Leadership:

If you’ve been active in your network marketing business for any amount of time, I’m sure you are aware of the many misperceptions there are around the network marketing industry.  I feel frustrated and sad to I think of how many people do not realize the tremendous power network marketing can offer an individual to build a successful home business without a huge expense.  They are close minded enough to cross it off their list of potential solutions for creating time and financial freedom before they even understand what it is about.

And then there are plenty of organizations, and companies who prejudge based on these misperceptions and look down on network marketing.  What comes to my mind first when I think about this is the Google slap that many network marketers experienced on their adwords accounts, and the YouTube slap where many network marketing leaders had their entire accounts with hundreds and hundreds of videos deleted.

If your not upsetting anyone you’re not changing the status-quo!” ~Seth Godin

  • Who are you connecting?

How it applies to Network Marketing Leadership:

Think about it…by building a network marketing business, people are connected in several different tribes and sub-tribes, like children are connected within their classrooms (teams), schools (companies), school districts (network marketing industry), and communities.  I believe by making a positive impact on children we have the power to change the culture of our communities and I believe that network marketing leadership holds the same power to change lives, communities, and our world by building tribes that create movements.

We all must know some people who keep their accounts active, attend all the calls, meetings, trainings, and events, but who are not consistently prospecting and recruiting.  Why are they there?  The relationships and because it gives them a place to belong.

When we focus on network marketing leadership and connecting people together as a team, there is a feeling of belonging to something bigger than ourselves. Knowing that there are others out there who share similar beliefs and experiences is very comforting.  And by leveraging each other the movement we are creating can have a much bigger ripple effect on others!

“For a lot of people they are in the business for the connections.” ~Seth Godin

  • Who are you leading?

How it relates to Network Marketing Leadership: Do you really know who you are leading? Do you know their dreams, goals, fears, and worries?  Do you know their strengths and gifts?  Are you focused on serving them in the way they are best served? Do you know what that way is?

“Focusing on that part of it…not the mechanics of what you’re building, but the who and the leading part is where the change comes.” ~ Seth Godin

The above quote really hit home for me because I know recently I’ve been very focused on the mechanics of building an internet network marketing business.  I think that’s a tendency for many of us when we take on a new challenge, but we cannot forget who we’re doing all these mechanics for. For me the biggest challenge of network marketing leadership (and one that I’m facing head on)  is learning how to balance the mechanics with the relationships and create a system that helps our teammates do the same.

Network Marketing Leadership Qualities: The Six Traits of Leaders Who Create Movements:

  • Leaders’ challenge the status quo
  • Leaders build a culture-like having a secret handshake or wearing team colors!
  • Leaders build curiosity
  • Leaders connect people and give them a reason to belong to something
  • Leaders have charisma (they develop it by leading)
  • Leaders are committed to their cause, their tribe, and the people who are a part of it

Not Everyone is Cut Out for Network Marketing Leadership:

I’m sure you’ve heard it already, we’re not in the convincing business we’re in the sorting business.

“Most movements, most leadership that we’re doing is about finding a group that is disconnected but already has a yearning, not persuading people to want something they don’t have yet.” ~Seth Godin

The quote above reminds me of the phrase sw-sw-sw-sw; some will, some won’t, so what, someone’s waiting.  You don’t have to convince people that network marketing is a viable option. There are plenty of people waiting for you to lead them.

What is your story?  Does your product have a story? Who would find meaning and get excited about that story? Are you focusing on finding your true believers: people who already believe in your message, the power of network marketing, and who will want to share it with others?

Unless you love to debate, it will be a more effective business building approach to find the people who are looking for what you have to offer, than trying to convince people that they need what you have.

“What we do for a living now…is find something worth changing and
then assemble tribes who assemble tribes
who spread the idea and spread the idea
that becomes something far so bigger than ourselves
that it becomes a movement.”
~Seth Godin

You may have already seen this video before, but I encourage you to set aside some time to watch it again. I’ve seen it a couple of times before, but it really spoke to me this time around, and I hope you gained value from sharing my thoughts on it with you.  Please share your thoughts on network marketing leadership in the comments below and tweet and facebook this if you feel moved to do so!

Heather C Stephens, Clever Marketer Internet Network Marketing MLM Home Business Blog Tips for WAHM Mompreneurs

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  1. Hi Heather,
    I’m also a fan of Mr. Godin. He’s like the Captain Picard of marketing. I agree that there are so many people out there just waiting for somebody to lead them. It’s also true, unfortunately, that most people are not cut out to be leaders.

    The key then, is to develop your leadership qualities and find your tribe. They’re waiting for you to lead them as we speak.

    Great post, Heather. Thanks for the consistently valuable content you provide. Talk soon.


    • Heather C Stephens says:

      Hi Gregory,

      Thank you very much for your comment! I totally agree with you about Seth Godin. The video was powerful for me and I’m glad that you gained value from it too!

      We must absolutely develop our leadership qualities and find the people who are looking for us to lead them. I think too, that the leadership qualities are developed through the act of leading. I’ve noticed that as a girl scout leader. That the girls who are selected to step into a leadership role find their voice, strength, and leadership style as they’re doing it. It’s not something that can be learned through study…only practice!

      Thanks again for your comment!


  2. Hey Heather

    It is sooooooooo much easier to talk with people who are lookimg for what you have to offer than trying to convince them they need what you have.

    How many times have we heard that and some people still forget it.

    I read Seth’s blog everyday to pick up his little nuggets of wisdom, just like I read your blog 🙂


    • Heather C Stephens says:

      Hi Peter!

      I think sometimes it’s easy to forget when we’re really excited and passionate about what we’re doing, that others don’t always feel the same way. I know with my husband, I can bore him sometimes talking about what I’m doing in my business. I get “that look” that tells me that I need to switch topics. LOL!

      Thanks for your comment. I love that you frequent my blog. You always have great things to add to the conversation! Thank you for that!


  3. Brilliant video to share Heather!
    And great to read your take on it.

    Such a powerful notion, the relevance of the tribe. I think it’s a natural human need at this stage of our evolution – to belong. Key points I take from this post are remembering that it’s ok to challenge the status quo (and indeed a good thing sometimes), and that leaders learn their charisma by leading. It’s not something to be prepared for, it’s something to be done.

    There’s a lot in this that relates directly to network marketing, so I’ll be recommending this post very highly to anyone involved at any level of this industry.


    • Heather C Stephens says:

      Hi Jym!

      Thank you for commenting! You’re very right that leaders learn their charisma through the practice of leading…and challenging the status quo is a great way to throw yourself into leadership right away! I’ve seen the video before but for some reason this time around it spoke to me in a different way. I was so empowered by it and I hope others are too. Can you even imagine the world we’d live in if everyone challenged the status quo and stood up for what they believed in? It makes my heart pound with excitement just thinking about that idea!

      Thanks so much for sharing your thoughts!


  4. This absolutely a “WOW” post Heather!

    When it comes to leadership in network marketing, I have to ask the question – Can you build a large network/organization & not be a leader?

    If you are not a leader, does it require of you to then find & recruit leaders into your network, so that you can still benefit from their leadership?

    Or, do you grow into the leadership role automatically as you build your network?

    Does this whole insight into leadership in the industry perhaps not throw some light onto why so many people “try” network marketing & quit a few months later? Do they suddenly realise that to be successful you need to be a leader & they aren’t, or are not prepared to step up & become one?

    Right…now that you’ve got me going off at a tangent for the rest of the day, let me sneak off & try & quieten my mind down!

    Stay inspired!

    • Heather C Stephens says:

      Hi Michael!

      Thank you so much! You pose a lot of interesting questions! I don’t think that everyone who gets into network marketing is a leader but the ones who succeed develop their leadership skills quickly by investing in their personal development and learning from the leaders above them. This business is all about on the job training, and luckily we can become good leaders by first being good followers! It’s definitely not an industry for the “faint of heart” or “faint of passion” type of people. We have GOT TO BELIEVE in what we’re doing or we’ll never be able to stick it out through the challenges and step into the leadership roles that are required for success.

      Great comment! Thank you for getting my mind going too!


  5. hi Heather,

    I liked your analogy of tribes to children. Just in our business, there are many different tribes. Some I agree with, some I’m passionate about and some it’s fine with me either way.

    One thing I have learned connecting with each of these different (I will use your word here) tribes, I’ve learned that are so many different ways to build a long lasting home business. Each way works too, it’s just which one do you click with.

    I very much enjoyed this post. 😀
    Jerome Ratliff

    • Heather C Stephens says:

      You’re so wise, Jerome!

      Yes, there are tribes that speak to us and some that don’t and we’ve all probably found ourselves aligned with groups that don’t light up our passions. I think that the groups that work for best for us act like a giant flywheel though, and keep us engaged, passionate, and productive!

      Thanks for your comment!


  6. Hi Heather,

    awesome insights into leadership. I like approach that we aren’t in the convincing business but in a sorting business. I like also your appraoch to see network marketing leadership lessons everywhere, for example in our kids.

    I am glad that I know the WHY’s of my team members. If they send me their why at the very beginning, I know that they’re going to struggle sooner or later. They need this struggle in order for them to send me their WHY.

    Thanks for sharing this post.

    Take care


    • Heather C Stephens says:

      HI Oliver,

      You bring up a very good point of knowing our teammates why. It’s one of the first “homework” assignments that I have with my teammates to have them share their why with me. It helps them to get clear on it in their head and it helps me to know what is driving them to be successful so I can support them and remind them of that when they are going through a hard time.

      Thanks for sharing your thoughts!


  7. Hi Heather,

    I loved the video! Thank you for including it.

    It’s amazing how things have changed over the years, and the tribe movement is really growing. It feels good to be a part of something, and connect with people who share similar views.

    Thanks again for this awesome post!


    • Heather C Stephens says:

      Hi Susanna,

      Hope you’re settling in…welcome back to the US!

      It does feel so good to be part of the movement of tribes. There are a lot of other growing movements we’re a part of as well, being in the network marketing industry, growing a home business, being wahm’s and mompreneurs, etc.

      I value my connection with you and I’m enjoying the journey!!


  8. Hey Heather.. that’s an awesome video.

    That’s what true leadership is all about. The good thing is that the internet allows us to connect with like-minded people in an instant, and we know exactly where to find them.

    Thanks for sharing this

    • Heather C Stephens says:

      Hi Hector!

      The internet makes it so easy because people like to hang out in their favorite places! It’s such a powerful tool that unfortunately most network marketers at this point have yet to discover. 🙂

      Thanks for your comment!

  9. Thanks for sharing a great video Heather, and your insights into leadership. Leadership IS about creating a movement. I loved the insight into how Al Gore was able to spread a message that was close to his heart around the world through first a close knit tribe. Jesus had just 12 disciples who spread Christianity all over the world – that’s the power of a tribe.

    Have a great day,

    • Heather C Stephens says:

      Hi Wayne,

      Jesus is the ultimate of leadership! I just purchased earlier this year the audio series Lead Like Jesus. It’s really a great program that talks about the different levels of leadership and being a servant leader. I’m sure you’d enjoy it!

      I appreciate your comment. Thank you for sharing it!


  10. Hey Heather,

    Thanks for posting this video! Amazing how much is being talked about tribe movement. The internet has allowed us to find individuals with a common goals. When you can put two people together with similar goals the outcome will be stronger.

    Chat with you later…

    • Heather C Stephens says:

      “Two people together with similar goals…”

      Josh, that’s it at the core, isn’t it. Very nicely said!

      The great thing is that two people together with similar goals grows exponentially in this business and can create a really powerful movement!

      Thanks for your comment!


  11. Hey Heather,

    Awesome post and a great video. That’s what true leadership is all about.

    And when you don’t convince people to join you or buy from you, building your business becomes fun and more profitable.

    Thanks for sharing your insights and a great video.

    All the best,
    Mavis Nong

  12. Hi Heather

    when people feel they belong they will commit. When they commit they will act and the leader can help them direct their efforts. Good video

    thanks for sharing it
    Charlie Holles

    • Heather C Stephens says:

      HI Charlie,

      You’re right that when we feel like we belong to something we’re much more committed to the cause and much more willing to take action in it!

      Thanks for commenting!


  13. I think I have just watched a 20 minute sermon! One that I will actually remember! Thanks Heather for sharing this.
    Amy Mengarelli

    • Heather C Stephens says:

      Hi Amy!

      I loved that video too. Ironically I’ve seen it a couple of times before but it really spoke to me this time. I’m so glad you enjoyed it!

      Thanks for commenting!



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