Lessons on network marketing leadership can come from anywhere. I see leadership in my kids, in my household, in my community. But I recently re-watched a video of Seth Godin talking about the power of a tribe, leading a movement, and changing the world that really applies to network marketing leadership and it felt like something I should share.
How Seth Godin’s Message Relates to Network Marketing Leadership
Three simple but very powerful questions Seth Godin asks in the video:
- Who exactly are you upsetting?
How it applies to Network Marketing Leadership:
If you’ve been active in your network marketing business for any amount of time, I’m sure you are aware of the many misperceptions there are around the network marketing industry. I feel frustrated and sad to I think of how many people do not realize the tremendous power network marketing can offer an individual to build a successful home business without a huge expense. They are close minded enough to cross it off their list of potential solutions for creating time and financial freedom before they even understand what it is about.
And then there are plenty of organizations, and companies who prejudge based on these misperceptions and look down on network marketing. What comes to my mind first when I think about this is the Google slap that many network marketers experienced on their adwords accounts, and the YouTube slap where many network marketing leaders had their entire accounts with hundreds and hundreds of videos deleted.
If your not upsetting anyone you’re not changing the status-quo!” ~Seth Godin
- Who are you connecting?
How it applies to Network Marketing Leadership:
Think about it…by building a network marketing business, people are connected in several different tribes and sub-tribes, like children are connected within their classrooms (teams), schools (companies), school districts (network marketing industry), and communities. I believe by making a positive impact on children we have the power to change the culture of our communities and I believe that network marketing leadership holds the same power to change lives, communities, and our world by building tribes that create movements.
We all must know some people who keep their accounts active, attend all the calls, meetings, trainings, and events, but who are not consistently prospecting and recruiting. Why are they there? The relationships and because it gives them a place to belong.
When we focus on network marketing leadership and connecting people together as a team, there is a feeling of belonging to something bigger than ourselves. Knowing that there are others out there who share similar beliefs and experiences is very comforting. And by leveraging each other the movement we are creating can have a much bigger ripple effect on others!
“For a lot of people they are in the business for the connections.” ~Seth Godin
- Who are you leading?
How it relates to Network Marketing Leadership: Do you really know who you are leading? Do you know their dreams, goals, fears, and worries? Do you know their strengths and gifts? Are you focused on serving them in the way they are best served? Do you know what that way is?
“Focusing on that part of it…not the mechanics of what you’re building, but the who and the leading part is where the change comes.” ~ Seth Godin
The above quote really hit home for me because I know recently I’ve been very focused on the mechanics of building an internet network marketing business. I think that’s a tendency for many of us when we take on a new challenge, but we cannot forget who we’re doing all these mechanics for. For me the biggest challenge of network marketing leadership (and one that I’m facing head on) is learning how to balance the mechanics with the relationships and create a system that helps our teammates do the same.
Network Marketing Leadership Qualities: The Six Traits of Leaders Who Create Movements:
- Leaders’ challenge the status quo
- Leaders build a culture-like having a secret handshake or wearing team colors!
- Leaders build curiosity
- Leaders connect people and give them a reason to belong to something
- Leaders have charisma (they develop it by leading)
- Leaders are committed to their cause, their tribe, and the people who are a part of it
Not Everyone is Cut Out for Network Marketing Leadership:
I’m sure you’ve heard it already, we’re not in the convincing business we’re in the sorting business.
“Most movements, most leadership that we’re doing is about finding a group that is disconnected but already has a yearning, not persuading people to want something they don’t have yet.” ~Seth Godin
The quote above reminds me of the phrase sw-sw-sw-sw; some will, some won’t, so what, someone’s waiting. You don’t have to convince people that network marketing is a viable option. There are plenty of people waiting for you to lead them.
What is your story? Does your product have a story? Who would find meaning and get excited about that story? Are you focusing on finding your true believers: people who already believe in your message, the power of network marketing, and who will want to share it with others?
Unless you love to debate, it will be a more effective business building approach to find the people who are looking for what you have to offer, than trying to convince people that they need what you have.
“What we do for a living now…is find something worth changing and
then assemble tribes who assemble tribes
who spread the idea and spread the idea
that becomes something far so bigger than ourselves
that it becomes a movement.”
You may have already seen this video before, but I encourage you to set aside some time to watch it again. I’ve seen it a couple of times before, but it really spoke to me this time around, and I hope you gained value from sharing my thoughts on it with you. Please share your thoughts on network marketing leadership in the comments below and tweet and facebook this if you feel moved to do so!