Do you ever get sidetracked from your network marketing home based business because life takes over? When I’ve taken a little time away from my marketing routine, I often feel like I’m getting back into a swimming pool after having been out for a while; Brrr…COLD. Here’s the plan I follow to get back into action.
There are all kinds of things to sidetrack us in a network marketing home based business.
There are the major life changes like having a baby, grieving the loss of a loved one, and moving into a new house that have sidetracked me. And there are minor life circumstances that have sidetracked me from my network marketing home based business as well; like a vacation, home remodel, the kids or me getting sick, or the dog in my most recent situation.
I apologize that it’s been a couple of days since my last post. Our sweet 11 year old chocolate lab stole my son’s Halloween candy while we were gone Monday morning and has been very sick. She somehow managed to get the gallon sized baggie of candy from the very back corner of the counter, even though I’d tucked it behind the toaster. I was trying to hide it from my son, and figured it would be out of reach of the dog as well. I figured wrong. We came home to the remains of just a few scattered wrappers and some sucker sticks stuck in the family room carpet.
In the midst of this, my son has had appointments, one each morning, to be evaluated for speech therapy while we try to determine if he’s eligible for therapy through the school or if we’ll be hiring a private therapist for him.
So, between being a maid–mopping floors and steam cleaning carpets, taking care of a sick dog, researching speech pathologists, being a mom, wife, and chauffeur, my business had to take a back-seat. I’m so thankful that the worst is behind us and our dog is feeling better, and relieved my son and I are finishing his last appointment today for hearing and vision screening. Whew!
The benefits of a network marketing home based business:
Now, I totally love that, because I’m building a network marketing home based business and I have built a network of repeat shoppers as well as a team, my business keeps on growing and orders keep coming in. But it’s time to jump back in. I’m ready and I’ve missed working.
Although my want to-do list seems to have quadrupled, and my inbox…well let’s just say that overwhelming is a major understatement, I can pick where I want to start, and I can work at my own pace until I get to where I want to be. And, because I can work around what excites me and what I’m passionate about, it doesn’t have to be something I dread.
Even so, looking at a list of items on a sheet of paper can be paralyzing to know where to start, so I took some time yesterday to refocus and implement my PLAN.
A PLAN to get back into activity in your network marketing home based business:
If you don’t have a list, spend a 15 minutes dumping the ideas of things you need to do, that are swimming in your head onto a piece of paper. I find that breaking it down helps me to avoid overwhelm.
PRIORITY-PURPOSE: Break the items on your list into categories based on the purpose of the activity. Choose the purpose of your activity, that you need to focus on first in your business.
- Is my purpose to build the platform for my network marketing home based business: Blog, opt in form, set up my social media accounts?
- Is my purpose to build my list: irresistible offer, directing traffic to my blog.
- Is my purpose to build my credibility: blog posts, articles, videos, and wow ’em value packed content?
- Is my purpose to build relationships: client care calls, making new friends on facebook, connecting with my teammates, sending thank-you notes, networking for future joint venture projects, etc.?
- Is my purpose to build my bank account: picking up the phone to schedule appointments, mailing samples or new catalogs, placing orders, reminding customers of special offers that will soon be expiring, etc.
Your starting place will depend greatly on where you are in your business. Do you have an established team and clients that need your attention? How long have you been sidetracked? Are you still in the getting started stage in your online network marketing home based business? Figure out where you are and just pick a place to start.
LEVERAGE: Pick an activity in the category you decided your focus should be in for your network marketing home based business and determine which of the activities on the list are going to give you the most leverage. The goal is to get into activity and see progress as quickly as possible! Can the newsletter you’re creating about your company’s new products for your preferred clients also become a blog post for your online marketing, and a video to teach your new teammates something about the business?
If I’m doing a presentation for a potential business partner for my network marketing home based business, could I have a new business partner listening in to learn how to share the opportunity?
AUTOMATE: See if there is a way to automate the activity.
I like to relate automation to doing the dishes. You could wash them all by hand, one by one, dry them and put them away, or load them into your dishwasher and let it wash and dry them for you, and then all you have left to do is put them away. It doesn’t mean that everything is done automatically for you without any work.
You still have to create the blog post, but you can automate content syndication by pinging it to your twitter and facebook accounts through your account at twitterfeed.com for instance.
Another example is the next time you do a training or a presentation, record it on video. You can then strip the audio from the video and have the audio transcribed, break it down into blog posts, tweets, articles, etc. and with one activity, you’ve automated several pieces of blog content.
Niche the activities you’ve decided to start with. We talk about how important it is to find a niche to focus on so our ideal clients and potential business partners can find us, but we don’t often think about niches in other contexts. I love to niche my project and put complimentary projects together. If I am looking for photos for a Power Point presentation I’m creating, I can also pay attention to possible photos that will fit the future blog post I have planned.
If I’m writing a blog post and the ideas are flowing, I can keep writing to come up with articles and future blog posts.
I was in the back office of my company website yesterday downloading an excel spreadsheet of the clients and preferred clients who are up for renewal this month in my own network marketing home based business, and while I was there I also downloaded the lists for December and January. When I was creating the renewal newsletter, I copied it and also scheduled the newsletters for the next two months. Because I was already working on it, it took less time than it would have had I not “niched” them together!
So let’s review the PLAN to get into activity in your network marketing home based business:
- Priority Purpose
- Niche Your Activities
Following this plan will help you get warmed up and building momentum in your network marketing home based business.
You know what to do now, right? Leave some blog comments of course! You’ll get some link-love from me because you are on a dofollow blog! 🙂 And please share this post with your social media circles of sidetracked marketers building a network marketing home based business to help them get into activity!