Attention men, does my blog offend you because it’s branded to help mompreneurs and WAHMs? Since I’ve been talking a lot about personal branding, I thought it was a perfect time to ask you all what you think! (I’ll still be talking about monetizing your marketing in regards to personal branding for network marketers in my next post.)
I know a lot of men are reading my blog and I just read a post by my friend Steve Nicholas who talks about how I may be cutting my audience in half by branding my blog around mompreneurs and WAHMs.
Is focusing on mompreneurs and WAHMs cutting my audience in half?
The quick history “her-story” behind me, and clever marketer is that I am a mompreneur and work at home mom exploring other ways I can market my network marketing business from home using social media and clever marketing strategies. I’ve entered the internet marketing arena and found it to be a very effective way for me to reach other people for whom my business is a fit. The majority of my target audience in the beginning where mompreneurs and WAHMs, because those were the social circles I was apart of at that time.
Focusing on mompreneurs and WAHM’s made sense to me mostly because a network marketing business offers women a flexible schedule to earn a full time income working around their families schedule, and it gave them unlimited income potential while working from home. I also chose to focus my blog on serving mompreneurs and WAHMs because they are part of a growing market that is interested in network marketing and building online businesses.
The growing marketing trends of mompreneurs and WAHMs:
I see statistics everywhere, but just this weekend in my local paper there was an article sharing that women are getting into business at twice the rate of men, and 61% of women use the internet vs. 55 % of men. The Huffington Post that said that there are more women on twitter and women tweet more than men. There was a recent white paper called women on the web reports that women spend 30% more time participating in social media than men do. And the Direct Selling Association says that 82.4% of direct sales businesses are owned by women.
I was mentored by two very successful marketers when I was starting to get online were both mompreneurs and WAHMs and who continue to weave their families into their blog posts and business lessons. One of them has continued to brand herself as the “mompreneur” and the other one has shifted more toward “entrepreneur,” although it’s evident in her marketing that her family is her #1 why.
The Niche Debate: Comparing marketing to mompreneurs and WAHMs to marketing to baby boomers. There is a lot of buzz around marketing to specific demographics like baby boomers for instance. Other marketers decide to focus on generation X, Y or even college students because they are part of that demographic themselves. Does marketing to baby boomers cut out half of their audience? Maybe, but if that’s their niche, is it just a clever marketing strategy?
I just sponsored a new business builder today through my internet marketing efforts. Ironically, or maybe not so ironically, she’s a woman. I have yet to reach her by phone to find out if she’s a mom and what about my marketing appealed to her.
As is my goal, my blog and my internet business has grown and the exciting “accidental” result of that is that I’m finding now that a lot of my readers are men!
I asked Steve in the comments on his blog, “I wonder if my blog were strictly clever marketing tips, would seem out of place talking about balancing an internet marketing business with a family? It’s not the most frequent thing I write about, but it is something I write about on occasion as lessons in my family relate to something in my business.”
Would occasional posts for mompreneurs and WAHMs seem weird on a non “mom” branded blog?
In the last month or so, my blog posts have shifted more toward the marketing side of things, but being a work at home mom, and empowering other mompreneurs and WAHMs to do the same thing is something I’m very passionate about. I find that balancing my business and my family has kind of an ebb and flow. From time to time my family demands are higher and other times my business demands are higher. I’m sure my writing follows that cycle.
I love that I can relate to the issues that other moms building a business face. We have similar challenges balancing our families, homes, and businesses and there are times I write specifically to the mompreneurs and WAHMs out there. We know and understand what each other is going through and we “get each other” when those conflicts come up between family and business. I’ve spent over 12 years building businesses from home and the past 5 years within the network marketing industry and I’ve learned a lot about balancing my work with my family. I feel that what I have achieved in working from home is the fulfillment of a dream of mine and one I share with a lot of other women and there is an underlying current that connects us as moms.
But that being said, it doesn’t mean I want to avoid helping men and dads achieve the same dreams, and I certainly don’t want to lose half of my audience if the message I’m sharing adds value to them too. I love you guys and I have gained so much value from you with all the great ideas and content you share in my comments!
As I was thinking about this, I realized that although it’s important to stay true to who I am as part of my personal branding strategy, being a mom is only one part of me. It’s an important part and something that defines me in my role in my family, but so does the role of being a wife, daughter and a sister, and I don’t brand my blog around those roles.
So I ask all you mompreneurs and WAHMs, WAHMen (work at home men) and Dads, and all of my readers without kids, what do you think?
Please help me out by sharing your thoughts in the comments below and get your friends involved in the discussion through twitter and facebook.