Broken Heart Tested Marketing Aha

A Marketing Lesson Losing MollyA mindset and marketing lesson I learned by losing my Molly May, that every marketer needs to hear.

I woke up yesterday morning to the sound of our 11 1/2 old chocolate lab, Molly, panting heavily and throwing up at the foot of the bed.  She’d been doing that more frequently lately, and I was frustrated, after an interrupted night of sleep because of my 3 year old son.  I’d been up and down more that night than a mother of a newborn and I was beyond exhausted. 

After rushing her down stairs to take her out I realized that she’d been up all night too.  She’d messed in the dining room (thank goodness on the wood floors not on the carpeting) and she’d thrown up in several places as well.

She had been fine…getting old, but happy to see us, loving to play with the kids, and always excited about her next meal, so I was caught completely off guard by this.  While we cleaned up the mess, my husband said, “it’s time,” and I didn’t want to believe it.

Throughout the day I had hope.  I made an appointment for the vet in the evening when my husband could come with me.  I expected him (the vet of course) to give her an antibiotic and send us home….but after a day of cleaning up 25+ puddles of throw up I was not sure.

The marketing lesson part of my story:

So what do you think I did?  What would you do?  Of course, I turned to Dr. Google for answers. 

  • elderly dog throwing up
  • old dog pooping in the house
  • when is it time to put your dog down?
  • when is it time to put your dog to sleep?
  • etc.

All I found out was that vetrenarians suck at marketing!  I mean totally and completely suck.  

When I was scared and frustrated, there were no real answers to be found.  No great informative blogs, no helpful articles, just forums of other pet owners with similar confused worry. 

Are you taking to heart this marketing lesson?

The point of my post is to share with you an important marketing lesson.

You…every single one of you…has information that can help others. The hard part is that you take it for granted that everyone else knows it too.  We don’t.  What comes easily to you, doesn’t come easily to everyone. 

People NEED the knowledge, skills, information, and the experiences you have.  And they don’t want to wait 12 hours for a 5:30 pm vet appointment to find them out, wondering and worrying all day.

Our prospects, customers, and clients are real people with fears, worries, questions, and problems they want answered.  And they’re turning to Dr. Google for answers too.

  • How can I make money from home?
  • How can I get more leads for my home based busienss?
  • How can I sell my products online?
  • How can I use facebook/twitter/youtube to market my business?
  • Work at home opportunities for moms

And if you’ve been scared to get your business started online, to market your home based business on the internet or to use social media to reach your target audience, I truly hope you take to heart what I’m about to say.

Are you going to let them feel heart broken like I was because you’re too scared to “put yourself out there” in your marketing?  Because you don’t want to come across pushy, or like a know it all?  Because you’re worried if people will like what you wrote?  Because you’re not sure if you know enough? You don’t feel like an expert? You’re intimidated by the technology and you won’t take the time to learn it? You think SEO is too complicated?

If you know something that can help someone else, it’s selfish of you not to share it. 

If you have a business that could help someone feed their family and you’re too shy to share your opportunity with them, shame on you, you need to find a way to get over it. 

If you’re playing small in your marketing online and you’re too wrapped up in your own junk, it’s time to stop focusing on yourself and start focusing on who you’re going to help instead.

Please get out of your own way, and into mine.  Put your marketing out there so that I can find it when I need it!   If it makes you uncomfortable to step into that role, take it as a sign that you’re on the right track and doing exactly what you need to be doing.

We put Molly May down last night.  Liver failure, arthritic hips, and old age.  My 9 year old was devistated, my 13 year old stoic, and my 3 year old confused and full of questions.  My husband and I shell-shocked and sad, but at peace with our decision.  (And to think I thought this was hard to go through as a kid, I had no idea what going through this as the parent would be like.  I guess that’s a good thing not to know until it happens.)

And I sit here without her alseep at my feet for the first morning in a very long time knowing in my heart that she’s in a better place, but feeling the hurtful void of her presence.

Conviction to help others who need help marketing:

It has given me the deepest conviction I’ve ever felt to share what I know online so that when someone wakes up scared about their business, wondering how to get more clients, confused about SEO, or just searching for a way to make money from home so they can care for their young kids, elderly parents, or old dogs, I will be there, able to reassure them and show them the way. 

I truly want to help others share their brilliance and experiences with the world.  This movement of home based business owners being heart centered, authentic, and genuinely helping each other with what they know is such a neat thing to be a part of.   By helping others solve their problems and achieve their goals, we’re helping ourselves, our families, and communities too.

Will you help refine my message so that I can reach the people who need it most? 

I have a survey that I’d love you to fill out to help me understand your needs, worries, and frustrations about marketing.  I’d love to give you a 15 minute coaching call for free if you fill it out, or if you’d rather remain anonymous, that is okay too.

Thank you for your friendship and help. I’m grateful for you and hope that my marketing lesson will help you too.

♥ Heather

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Comments

  1. I am here astonished that you always delivers us a new way of thing about marketing by writing a new example from daily life.

  2. Hey Heather,

    So sorry to hear about Molly May. It must have been hard for both of you to make that decision. Aw, the poor kids 🙁

    You’re so right about putting your information out there. There are thousands upon thousands of clicks online, just waiting for your site(s) to show up.

    Of course, people get disappointed when they don’t find the information they were looking for. Just like in your case.

    People are hungry for success and they need what you’re offering – give it to them!

    Thanks for sharing this powerful marketing lesson, Heather. I enjoy reading your posts. Well done! 🙂

    All the best,
    Mavis

  3. The story about your dog is so sad.I dread that day coming here with my dog.She is only 6 but time sure flies.
    As far as the rest of your post,I love it.Many times people just share the wrong way and it makes them appear like they are desperate or spamming on Social Media. I agree we all have things to share and teach others about. My niche is video and I use it more than writing.Infact if I could leave a video comment,I would do that as a first choice.Thanks for sharing and reminding us all that sharing is important to do online.

  4. Hi Heather, so sorry to hear this sad story. When I was a kid, I had to bury my bird and this left me shattered to the point that I do not wants pets around me. I feel your pain and commend you for your bravery in sharing this with us today.

  5. Great article Heather. It is true we all have lots to offer. You are an uplifter.

  6. Hi,Heather,
    I am really sorry for Molly, I also lost my dog few years ago and it was so shocking, as if I lost a family member. I get very attached to my pets. I completely understand you needed to say here what was on your heart and to warn us that we all posess some information that we should be sharing with others. Our knowledge is valuable.
    And the fact you couldn’t find anything on Molly’s illness sure had to be frustrating.
    I hope you will get over it soon, but Molly will and should always stay a part of your good memories.
    Take care.

  7. Hello Heather, I know how it feels to lose a dog. My dog, Blacky, passed away a week ago. He was very lovely. Just keep up the spirit and enjoy this life. Thanks a lot for sharing the marketing lesson. It’s very valuable for me.

  8. So sorry to hear about Molly.

    Thanks for the great post Heather. It’s very helpful for those who still searching a nice article like that.

  9. HI Heather, I am so sorry you really have had a tough few weeks, what, with not being well, now darling Molly May.

    I have always been an avid animal lover, I know how upsetting it is when our dear friends move on.

    I am glad to see you back though. It will take some adjusting.

    You are right about getting out there. People often do need to find information and so many of us don’t put it out there the way we should.

    I have noticed since maintaining my blog, I have not focused on the marketing and spreading as much as I should. This is definitely something I need to focus more on. When I do it, I have results.

    Peculiarly, I went through the same as you … when my cat Ben had Renal Kidney failure a few years ago. Forums were the only place I could find any help.

    On the positive side of it, I met a girl with whom I have become friends with. She was a Vet Tech.

    I have known here since 1998 (I guess that was a little more than a few years ago when I think about it). She lives in CA. I have never met her in person, but we remain in touch even today!

    Please know I am thinking of you and your family. I also picked up on the important reminder in your post.

    Thank you.

    Jayne

  10. Hey Heather,

    This lesson is very helpful to organize my thinking 😉 I think asking yourself the right questions is the most important thing and the ones you share are key to lay a sound foundation for online marketing….Thanks!

  11. Hi Heather,

    I can understand how you feel. I had to put my cat(Princess) to sleep 16 years ago because she had cancer on her lip. She was a tough kitty because she was fighting it for about 5 years. I was so heart broken and I still miss her.

    Everyone that own some kind of a business should have a blog that shears information about what they know and answer their readers questions. It’s all about helping people. What a shame that you weren’t able to find any information for Molly.

    I’m sending big hugs to you and your family.

    Tisha

  12. Hi Heather,

    I’m so sorry to hear about the loss of your family friend, Molly May. I truly hope that your family memories shine brightly on all the love she brought to you and your children.

    With regards to your sage advice, “Wow!” What an inspiring and powerful message you deliver despite your sadness. Your words resonate deeply with me and I thank you for sharing this poignant reminder.

    Love & Light,

    ~Leigh

  13. Hi Heather.

    So sorry to read about this sad moment…

    But – I love this post. This emotionally engaging story illustrates what you’re trying to share here perfectly. It’s in powerful and touching moments like this that the most potent lessons are revealed to us, in all areas of life… Thankyou for sharing this one with us.

    What I especially enjoyed was the phrase ” ‘help others who need help’ marketing”. Now that’s my kind of marketing!

    It reminds me of a wonderful quote from Marianne Williamson (often attributed to nelson Mandela), which has a line in it “Your playing small does not serve the world” Do you know the quote I mean?

    It is for all of us to step up and share (market) what we have to offer, so that our gift can be received where it’s needed, and your story today is a powerful reminder of that.

    On a more business-like note, if you told that story to vetinarians, I think you might be able to create an expanded niche for web designers and SEO people!

    Thanks Heather, and my prayers to you and your family.
    Jym

  14. Hey Heather,

    This is such a powerful post! Thank you for reminding us why we’re all really in business – to help, to serve and to provide. Sometimes we (I) get so focused on our next landing page, opt in or Alexa rank that we lose sight of what we’re all about.

    Your post has motivated me to stop holding back, playing it safe and to start putting myself out there for praise… and criticism and not giving a crap because I will know that I am doing it for others who need my help.

    Thanks, Heather… you are awesome!

  15. Hey Heather,

    Sorry to hear about Molly. My cousin’s 13 year old dog also passed away few days ago. They say she had breast cancer because her breasts were swelling. I don’t want to conclude that it was indeed breast cancer because they didn’t see a vet and didn’t even searched for it. So it could either be because of her age or she really did have a cancer. Now I know why you’re frustrated with the lack of helpful information about dogs’ or other pets’ health.

  16. Hi Heather!

    I’m really sorry for your loss. But, not to dwell on the sadness and rather the great thing that arose from this predicament, you have personally reached out and relayed a very important point in marketing. And this is my favorite:

    “Please get out of your own way, and into mine. Put your marketing out there so that I can find it when I need it! If it makes you uncomfortable to step into that role, take it as a sign that you’re on the right track and doing exactly what you need to be doing.”

    Marketing could fill a void. We just have to know how to use it properly.

    Hope this week’s a little better for you, Heather!

  17. Hi Heather,

    thanks for sharing this story. I am sorry to hear that you had to put Molly May down. I remember when my in-laws had to put their dog down – our kids were very sad but we told them that their friend is now in dog’s heaven, and that helped them.

    I know of many many industries that are very bad at marketing which is reflected in their online presence, such as tax advisors, financial advisors, attorneys and retail shops.

    Definitely a huge market, is it not ?

    Take care

    Oliver

  18. You had me in tears Heather! I’ve been where you are and it was the hardest thing I ever had to deal with. You see, I don’t have children so my boy was my child. But I was blessed to have had him for 19 glorious years.

    Now on to the topic at hand, bravo for sticking it to us. You definitely told us didn’t you. I should be ashamed every time I think “wow, everyone has already talked about this 20 million times”. I know that I learn in different ways so maybe my way will help someone else so I should stop thinking that way.

    I appreciate the way you weave your storied into your posts. You are such a great story teller and I love that about when I visit your place. Great job and again I am so sorry for your loss.

    Thanks for this wake up call.

    Adrienne

  19. Hi Heather,
    I’m sorry to hear about your loss. I lost my cat last December. He left behind 3 kittens so my kids were able to recover quickly.
    I like how you presented your marketing lessons. My kids turn to Google for their homework and research projects and I know how frustrating it can be when they couldn’t find what they were looking for.
    I like your idea of helping others through marketing so that they can also share their knowledge and skills to help others. I think you are in a unique and important place with that.
    Thank you for sharing your story.

  20. Heather, I’m so sorry to hear you lost Molly May. It’s never easy to lose a pet, and the agony of sitting around the whole day wondering what was going on and unable to find answers must have been unimaginably trying, to say the least.

    That you can still find the strength to think of others, and to teach and inspire others, says a lot for your character. =)

    Delena

  21. Hi Heather,

    That’s such a sad thing to lose your doggie. 🙁 Sorry to hear about your troubles.
    It’s strange that that event would lead you to the information that you shared with us. I agree that it is important for everyone to realize that they have something to share. I think everybody has at least one book in them. It’s a matter of getting it out.

    Lou

  22. Hi Heather,

    I agree with you and knowledge only increases as it spreads. There are various ways to spread your knowledge, write blogs, comment, share videos or even provide valuable pointers. People will shy away, don’t want to put in those efforts or just don’t think it is of any use. But, as you rightly point out, people need your expertise and who knows it could be as critical as the situation with Molly.

    Thanks for this powerful post,
    Kevin Rudd

  23. Thanks for sharing this lesson. What I learn is that whatever I know, I will not assume that everybody know, maybe some of them. So, it’s better to make and articles about it and submit to some article directories in order for the other people will aware about it. Or better yet, I have to make a blog about it.