A mindset and marketing lesson I learned by losing my Molly May, that every marketer needs to hear.
I woke up yesterday morning to the sound of our 11 1/2 old chocolate lab, Molly, panting heavily and throwing up at the foot of the bed. She’d been doing that more frequently lately, and I was frustrated, after an interrupted night of sleep because of my 3 year old son. I’d been up and down more that night than a mother of a newborn and I was beyond exhausted.
After rushing her down stairs to take her out I realized that she’d been up all night too. She’d messed in the dining room (thank goodness on the wood floors not on the carpeting) and she’d thrown up in several places as well.
She had been fine…getting old, but happy to see us, loving to play with the kids, and always excited about her next meal, so I was caught completely off guard by this. While we cleaned up the mess, my husband said, “it’s time,” and I didn’t want to believe it.
Throughout the day I had hope. I made an appointment for the vet in the evening when my husband could come with me. I expected him (the vet of course) to give her an antibiotic and send us home….but after a day of cleaning up 25+ puddles of throw up I was not sure.
The marketing lesson part of my story:
So what do you think I did? What would you do? Of course, I turned to Dr. Google for answers.
- elderly dog throwing up
- old dog pooping in the house
- when is it time to put your dog down?
- when is it time to put your dog to sleep?
All I found out was that vetrenarians suck at marketing! I mean totally and completely suck.
When I was scared and frustrated, there were no real answers to be found. No great informative blogs, no helpful articles, just forums of other pet owners with similar confused worry.
Are you taking to heart this marketing lesson?
The point of my post is to share with you an important marketing lesson.
You…every single one of you…has information that can help others. The hard part is that you take it for granted that everyone else knows it too. We don’t. What comes easily to you, doesn’t come easily to everyone.
People NEED the knowledge, skills, information, and the experiences you have. And they don’t want to wait 12 hours for a 5:30 pm vet appointment to find them out, wondering and worrying all day.
Our prospects, customers, and clients are real people with fears, worries, questions, and problems they want answered. And they’re turning to Dr. Google for answers too.
- How can I make money from home?
- How can I get more leads for my home based busienss?
- How can I sell my products online?
- How can I use facebook/twitter/youtube to market my business?
- Work at home opportunities for moms
And if you’ve been scared to get your business started online, to market your home based business on the internet or to use social media to reach your target audience, I truly hope you take to heart what I’m about to say.
Are you going to let them feel heart broken like I was because you’re too scared to “put yourself out there” in your marketing? Because you don’t want to come across pushy, or like a know it all? Because you’re worried if people will like what you wrote? Because you’re not sure if you know enough? You don’t feel like an expert? You’re intimidated by the technology and you won’t take the time to learn it? You think SEO is too complicated?
If you know something that can help someone else, it’s selfish of you not to share it.
If you have a business that could help someone feed their family and you’re too shy to share your opportunity with them, shame on you, you need to find a way to get over it.
If you’re playing small in your marketing online and you’re too wrapped up in your own junk, it’s time to stop focusing on yourself and start focusing on who you’re going to help instead.
Please get out of your own way, and into mine. Put your marketing out there so that I can find it when I need it! If it makes you uncomfortable to step into that role, take it as a sign that you’re on the right track and doing exactly what you need to be doing.
We put Molly May down last night. Liver failure, arthritic hips, and old age. My 9 year old was devistated, my 13 year old stoic, and my 3 year old confused and full of questions. My husband and I shell-shocked and sad, but at peace with our decision. (And to think I thought this was hard to go through as a kid, I had no idea what going through this as the parent would be like. I guess that’s a good thing not to know until it happens.)
And I sit here without her alseep at my feet for the first morning in a very long time knowing in my heart that she’s in a better place, but feeling the hurtful void of her presence.
Conviction to help others who need help marketing:
It has given me the deepest conviction I’ve ever felt to share what I know online so that when someone wakes up scared about their business, wondering how to get more clients, confused about SEO, or just searching for a way to make money from home so they can care for their young kids, elderly parents, or old dogs, I will be there, able to reassure them and show them the way.
I truly want to help others share their brilliance and experiences with the world. This movement of home based business owners being heart centered, authentic, and genuinely helping each other with what they know is such a neat thing to be a part of. By helping others solve their problems and achieve their goals, we’re helping ourselves, our families, and communities too.
Will you help refine my message so that I can reach the people who need it most?
I have a survey that I’d love you to fill out to help me understand your needs, worries, and frustrations about marketing. I’d love to give you a 15 minute coaching call for free if you fill it out, or if you’d rather remain anonymous, that is okay too.
Thank you for your friendship and help. I’m grateful for you and hope that my marketing lesson will help you too.