This post on marketing moxie was one of those where I started heading off in one direction but took some major twists and turns, like a fun mystery novel, as I started to piece together the clues I was discovering. I truly enjoyed my journey back in time finding the origin of marketing moxie and I hope you will too!
The GS version of Moxie:
I woke up this morning thinking about the word moxie. It could be that since she’s passed, holidays make me think of my grandma more, and Easter was always one of her favorites, but my Nana often talked about someone having “moxie” when I was growing up. I never knew what it meant for sure (I wish I had asked her more about it), but I always associated it with someone who was gutsy and had street smarts.
As a girl scout leader a couple of years ago our girls were earning their Journey badges and Moxie was a character that guided them through the journey book and activities. Someone with moxie is skilled with know-how, determined, sassy, courageous, adventurous, spunky, energetic, spirited, tenacious, and having vim and vigor. In a nutshell, my 9 year old daughter most of the time (and the best marketers in my opinion! :))
Marketing Moxie: “LEARN to Drink Moxie”
While looking around online for an image of the GS Moxie, I found some youtube videos about a whole different Moxie! A bitter tasting carbonated beverage from the 1880’s that is still popular today! (Yes I’ve apparently been living under a rock because I hadn’t heard of it.) Originally in the 1880’s, it was marketed as an elixir that healed everything it eventually became branded as the beverage nerve food! It’s an acquired taste, but has a cult like following that as transcended generations.
This idea of a product that tasted so yucky that most people would quit after the first sip, so they marketed it under the slogan “LEARN to Drink Moxie!” made me curious. Especially when I considered that it is still around and is loved so much by people that they are creating websites talking about it and selling this hard to find beverage online about 125 years after it was first marketed. I wondered if there might be a whole different marketing moxie lesson hidden in this post.
3 sips & the gourmet flavor will come through…
Let’s go back to that description of someone with moxie: skilled with know-how, determined, sassy, courageous, adventurous, spunky, energetic, spirited, tenacious and with vim and vigor.
Sounds to me like you need moxie to drink moxie! “The first sip you’ll want to spit out (dont!). The second sip you’ll want to spit out, (don’t!). The third sip is where the true flavors come through.”
Imagine telling your customers:
“On the first taste you’re going to want to spit it out and throw it away, but don’t!”
In our marketing, rarely does something work the first time. Talking to your first prospect, writing your first blog post, leading your first team training, it’s all going to probably going to taste a little bitter the first time you try it. You’ve got to have moxie to stick with it long enough to make it work.
My upline drilled into me, “Don’t quit ’til payday,” when I was not seeing results during a struggling streak in my home business. I’ve often felt like quitting in my journey online as well, but it’s a great lesson I’ve learned and I have to say I’m stubborn enough to stick it out. Things have always gotten better with time, practice, and continuously honing my skills.
How many people get into a home based business or internet marketing business expecting it to be easy, either because of hype or exaggerated hope fed to them through the prospecting and presenting process?
What if you told your new teammates, that you will struggle, it’s going to be hard, and that’s the cool thing about it, because in order to grow, you have to be uncomfortable? The growth process involves doing something you’ve never done, which means you’re going to feel frustration at times and certainly experience failure at times too. You’re going to want to quit and throw it all away, but don’t!
Marketing Moxie: “It’s a drink that they serve that will build up your nerve, so just make it Moxie for mine!”
Hmmm…a drink that builds up your nerve? Just make it Moxie for mine! Like Alice in Wonderland, eat this, drink this and you’ll be tiny enough to squeeze into the smallest spaces, or larger than life. If only it was that easy!
I can’t count the number of times I’ve held my breath, taken that leap of faith, and clicked send on an email, dialed a phone number, or pushed publish on a blog post I was nervous about! But I’ve done it anyway. I’ve found that when I am able to get through the initial fear, I actually like taking risks in my business, I enjoy the challenge!
I think that by taking continuous steps, my marketing moxie is developing. I’m learning and implementing the things I’ve learned which is definitely increasing my skill level and courage. Being connected to my why definitely makes me determined. Sassy spunky and energetic? Give me some coffee first, It’s 5:30 in the morning and the coffee maker is still chugging!
My secret to having moxie is to keep moving forward at a fast enough clip that I don’t have time to get nervous and if I do feel my nerves start to tingle with fear, I’ve already got enough momentum built up, that it carries me through.
I’d love to know what your marketing moxie secret is? Please share it in the comments below, and share this post on facebook and twitter! Then…get your marketing moxie on and go do something that makes you nervous!
Oh, and all of you prove it challengers…I need your stats! I know you’ve all got marketing moxie and I want to show you off to my audience! 🙂