Well, here I come to save the day, like the superwoman and fairy godmother I wish I were! (I’ll have to post a picture of me in my cape and tiara someday! No I’m not kidding, I really own them and wear them when I want to feel powerful beyond measure!)
I have a simple 2 question solution for the delegating dilemma many home based business owners dive into when they start marketing online!
Marketing Management is Monkey Business
I was reading my son one of my favorite childhood stories last night which inspired a marketing management lesson I want to share with you today.
The book is called Caps for Sale, A Tale of a Peddler, Some Monkeys and Their Monkey Business, by Esphyr Slobodkina. It’s about peddler who sold caps. He walked around town wearing all the caps on his head, first his own checked cap, then the gray caps, then the brown caps, then the blue caps, and then the red caps on top. It’s a cute story about monkey see monkey do!
Venturing off the topic of marketing management for a minute: I’ve placed a sweet video of a daddy reading Caps for Sale to his kids while he was away in the military for you at the bottom of this post if you’d like to hear the whole story. Parents, it will melt your heart.
Although the point of the story does not totally relate to the plot of the book, it does bring to mind the question about how many marketing hats you may be wearing in your business. My guess is way too many!
I know how hard it can be when you’re a one man band marketing department for your home based business. From designing your website, writing your marketing messages, engaging in social media, blogging and commenting, creating videos, podcasts, and webinars, etc.; a day in the life of a home based business marketer can leave you little time for your home based business!
Monyelle Mingo, on our Clever Teleseminar Secrets call last week said something that really hit home for me. “Just because I can do it, doesn’t mean I should do it.”
…we all know the importance of consistent marketing and when growing a business we constantly come up against things we need to learn and want to try. Delegating some of your marketing tasks is the answer.
Monkey See-Monkey Do, Marketing Management Strategy:
You might try the marketing monkey see, monkey do approach to building your business and training a virtual assistant to take over some of the routine tasks like SEO management, social media management, and customer service for you.
It takes a little while to develop the systems in your business so that you can leverage yourself, but I promise you it will be worth it. Just like taking the time to teach your kids to tie their shoes, teaching someone how to help you in your business can be a perfect solution!
I’ve at times had my kids help me with entering order and getting mailings ready to go, and my oldest daughter will be helping me with editing my videos this summer as well.
My 2 Question Marketing Management Formula:
“Effective management always means asking the right question.”
So how do we separate the marketing tasks we can do or can learn from the tasks we should do or should learn?
My solution is to ask myself two questions about the situation to determine which marketing tasks I should give to someone else and which tasks I need to learn myself!
- “Will I need to know how to do this again?”
- “Am I the only one who can do this?”
For example: Installing the forum in the Clever Marketer Mastermind Community.
Will I need to know how to do it again? Not likely. I don’t plan to build a business installing forums for business owners on a regular basis and I don’t have plans to start many other forums in the near future.
Am I the only one who can do this? Of course not. There are plenty of talented web developers and wordpress gurus who can do it faster and cheaper than I can. So, this was a great task to delegate to someone else.
Here’s another example: I just created a training program and planning kit for hosting teleseminars.
Will I need to know how to do it again? Yes. I created the planning kit for my own benefit because I’m planning to do a couple of teleseminars in the coming couple of months.
Am I the only one who can do this? Yes. I wanted to teach this process myself, from my own point of view, sharing my experiences, knowledge and in my “voice” so that it was consistent with my branding.
And one more example: Building your brand in social media.
Will you need to know how to do it again? Yes, social media is an integral part of any marketing strategy in today’s world. You definitely need to know how to navigate at least Twitter and Facebook.
Are you the only one who can do this? Yes again. You are the one who needs to be out there building relationships and networking with others. No one else can do it just like you can.
There are exceptions to this social media example though: If you want someone to customize your facebook page, twitter background, or youtube channel, you might outsource that, unless you plan to offer it as a service to others.
You may also choose to outsource some of your social media marketing to someone else. Let someone else help you optimize your profile, weed through the spam to find the customer service issues that need addressing. You may try outsourcing your brand monitoring, letting a social media manager scour the internet to see what’s being said and bring you into the loop if there are issues that need addressing.
The Goal of Strategic Marketing Management:
In the end, your the goal of marketing management is to free you up so that you can focus on growing your business instead of being lost in the marketing maze unable to see light at the end of the tunnel. There are people you are meant to serve, who are searching for what you have to offer. By using strategic marketing management you will have plenty of time to help them and still have time for the important things in life!
Enjoy the video if you wish and please take a minute to leave a comment and share this post on social media! I can’t wait to hear your thoughts on marketing management and which projects you delegate and which you do yourself!