Are your blog headlines as good as they could be?
The topic of copywriting can become a lifelong study for someone who wants to really learn how to effectively communicate with others, but there are some great shortcuts and secrets to make it easier.
I’m excited to share some of them with you here and I’ve got a gift for you at the end of this post…a headline swipe file so to speak that you can use as a jumping off point when you’re writing your blog posts.
But first, here are five simple steps writing great headlines:
- Think about the topic of your post and your main keyword. Your headline should include your main keyword in the first 4 words if possible.
- Keep your headline readable at about the 6th grade level.
- Keep your headlines between 4 and 20 words in length.
- Write 5 or 6 different headlines and look at them a couple of hours later to see which ones trigger you to want to read.
- Use a headline swipe file to help you brainstorm great headlines for your blog.
After writing your headlines and coming back to them, ask yourself these questions:
- Are your headlines simple! A clever headline is not always best! You want your reader to know instantly what’s in it for them in your post, when they read the headline. You don’t want them to be confused as to what your blog post is going to be about. Clever Copywriting Secrets for Blog Writers Part 2
- Are your headlines believable? While, yes you want to wow your readers with the great rewards they are going to receive when they read your post, using too much hype in your headline will raise the inner skeptic in your reader and cause them to think “spam” and not click through.
- Do your headlines stir up emotion in your readers? According to Napoleon Hill in Think and Grow Rich, the 7 major positive emotions are: desire, faith, love, sex, enthusiasm, romance and hope and the 7 major negative emotions are: fear, jealousy, hatred, revenge, greed, superstition, and anger. Are you using these in your blog headlines? Example Are Your Posts Lonely? 10 Ways to Get More Blog Comments
- Do your headlines stimulate the senses? Using the 5 senses in your headlines and your copywriting will make your posts much more intriguing and stimulating to your readers. The five senses to are hearing, sight, smell, taste, and touch. Example: 60 Inspiration Success Stories that Will Stick with You Like Maple Syrup
- Do your headlines compare and contrast? Contrast is a fun, and simple technique to entice your readers to click through your posts.
- An example is the post I wrote at the end of January: Smoking Hot Activity on Clever Marketer this Past Frigid January
- Here’s what a couple of my readers had to say after my first attempt at using contrast in a headline: “The title caught my eye and drew me away from what I was in the middle of working on, to come check it out.” ~Susanna Hess. “I love the title – very catchy :)” ~Mavis Nong
- Is your headline specific? Using numbers is a great way to be specific in your headline. Your readers will know exactly what to expect when they read your post. Example: 3 Secrets to Overcoming Obstacles and Turning Teams into Fulfilled Dreams
- Do your headlines get your readers agreeing with you before they’ve read your posts? Asking a question in your headline will frequently accomplish this goal of getting your readers to agree or answer silently to themselves and click through your post! Example: Do You Have Blog Challenge Cold Feet?
- Do your headlines share a benefit or a reward for reading your post? It’s awesome to just come directly out and let your readers know what they’re going to learn when they read your post! Example: Get More Blog Traffic and Leads the Easy Way!
- Do your headlines create intrigue? Add in a comparison to something completely unrelated to your blog topic to make your readers wonder what you’re talking about! Example: 7 Social Media Marketing Ideas You Can Learn from Sesame Street
So now that you know what to ask yourself about your headlines to increase their hypnotic qualities, how about I simplify the process for you?
I’ve created a swipe file of 45 Highly Hypnotic Headlines that are sure to evoke emotion in your readers and have them clicking through your link to read the first sentence of your post before they realize they’ve done it! Where you take them from there, is up to you. Remember the job of every sentence in your blog post is to get the next sentence read.
Don’t stop with hypnotic headlines. Remember to always make sure your blog over delivers on value! And to prove I’m walking my talk, here’s your free gift. No opt in required! 🙂
Please share these Hypnotic Headlines with others through social media and comment to let me know what you think!