4 Home Based Business Mindset Lessons: Reach Your 2011 Goals

Home Based Business Mindset Lessons I Learned in 2010You are about to discover 4 home based business mindset lessons I learned in 2010 that will help you get over your fears, get passionate about your business, and reach your 2011 goals!

Building a home based business teaches us a lot about ourselves and the year 2010 is one that will stand out for me in the decades to come, as a big year of growth especially in four key ares of a home based business: mindset, marketing, money, and motherhood.

At the time of writing this post, we are about to celebrate the new year, which is a great time to reflect and see what worked and what didn’t these past 12 months, as well as set goals for the coming year.

I’ve decided to share with you, my struggles and what I’ve learned from them in 2010 in the hopes that if you apply these lessons to your own business and life, you will benefit from them as well.  I will be talking about the 4 areas on my life, that I believe are relevant to what you may be going through with your own home based business: mindset, marketing, money, and motherhood. (Don’t worry, Dads and home based business owners without kids, there will be lots of relevant information in this post for you too!)

So, enough setting the stage, let’s shine the spotlight on the home based business mindset lessons today.

4 Home Based Business Mindset Lessons I Learned in 2010

There are probably millions of lessons on developing a great home based business mindset that I’ve learned this past year, but here are 4 that stand out for me that I believe will help you too.

Home Based Business Mindset Lesson #1: How to Shift from Burned Out to On Fire…

I remember having a conversation very early in 2010 with my sponsor’s sponsor, who is at the top level of our company, and telling her that I had lost my passion for the business.  She sent me away with an assignment to list out everything I would have given up had I not said “yes” to building a home based business five years prior.

I reluctantly entered the activity from a place of compliance, but when I got started listing out all the things I’d have given up, I had a very quick mental shift to one of being so grateful.  I realized that I would have missed out on so much of my kid’s lives, we wouldn’t be in the house we are in, in the school district we are in, and I wouldn’t have been able to enjoy as much time off with the birth of our son (if he were even born).

I also realized that what I would have given up extended way beyond myself to the others who I have introduced the products and especially the business opportunity to.  Had I never started my home based business, how that would have affected their hopes, dreams, and achievements and how those things have impacted their lives, the lives of their kids, communities, etc.

Overall, this home based business mindset lesson was one of realizing that I’m a small part in a bigger picture and that my passion for the business wasn’t the business itself, it was the opportunity to change lives (my families’ included) that really excited me.

This powerful mental shift helped me to see that I needed to do something bigger, play a bigger game so to speak.  And it helped me to go from burned out to on fire about the potential this business offered me and others.

Home Based Business Mindset Lesson #2: Playing it “Safe” = Wasted Time and Money

I’d been introduced to the concept of internet marketing 2 years prior and although I wanted to get online with my business, I was not actively doing it. I was trapped in insecure learning mode, not making progress, but spending a lot of money over and over again on products that I thought I needed but wasn’t using.  I was worried about compliance with my company, worried about doing it wrong, and overall dealing with some major fear of failure issues.

I was really struggling with the actual act of getting my business online. I was active in social media, but because I was insecure about the value I had to share with others, I was not promoting myself in any way.  I’m relieved that I didn’t end up polluting my personal brand by spamming others, but at the same time, I was a complete and total wallflower wasting hours every day, “playing” on the computer.  Playing it safe wasn’t serving me.  And I certainly wasn’t serving others.

Home Based Business Mindset Lesson #4: The Impostor Syndrome Makes Success Impossible!

About mid-year I had a wake-up call when we ran into some financial issues and I decided that I was going to make this work.  An internet marketer I was following and learning from, Kim DeYoung, told me that I needed “own my expertise” and to get what I knew already (“no more learning!”) into the hands of others I could help with it. She reminded me that I was not only holding myself back, but that I was selfishly holding back the people who were needing the knowledge I’d gained.  I learned this is called the impostor syndrome and is something many home based business owners struggle with.

Dealing with our money issues, was what I needed to over come it.  I added it up and was shocked to realize that I’d spent over $14K in the previous years on leadership seminars, trainings, marketing information, etc.  It became crystal clear to me that investing in myself was not the key to success and that “learning” wasn’t going to get me anywhere.  Implementing what I was learning was the key, which I thankfully learned this year.

Home Based Business Mindset Lesson #3: “Hocus Pocus!  The Magic is in the Focus!” ~Carrie Wilkerson

I have a tendency to get really excited about something and to impulsively dive into things without really planning them out.  Early this year I learned about the power of blogging and I decided I would start a blog…actually I started 5 at once in February/March!  And as you can imagine, I quickly fizzled out for several months.  I was not clear on who I helped (my target market) or focused on what I helped them with (my niche).

But after our financial crisis this summer, once again, I decided to turn toward blogging.  I picked one course I had recently purchased and promised myself that I wouldn’t read anything, listen to any other trainings, or do anything new before I implemented everything that was taught in that one course.  I focused on having a strong home based business mindset that I was going to stay focused, module by module, and implement it.  It was a life changing experience which leads me to the subject of home based business marketing lessons, but I’ll save them for tomorrow’s post.

I will also be sharing with you two more posts this week about motherhood, specifically what I’ve learned about balancing a home based business, a blog, and a family.  And a post about money; my journey to dig myself out of debt and give our family some breathing room financially through monetizing my home based business, and blog.

In the meantime, I’d be honored if you would please share with all of us here, what 2010 has taught you about a home based business mindset in the comments below and share this post with others in your social media circles! 🙂


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  1. Hey Heather,

    Hope you’re enjoying your holidays.

    Awesome post! I always look forward to your posts! 🙂

    Thanks for sharing your personal mindset lessons – we can all learn from them. Developing a positive mindset (of a successful home business owner) is critical to our success.

    It’s important to treat a business like one instead of just a hobby and possess the right traits to help us deal with whatever obstacles we may encounter along the path to success.

    I have learned to be persistent. I realised that no matter how hard I worked, success wasn’t going to happen instantly. I had months where I didn’t have any new member joining my team, but I pressed on. With time, I started seeing consistent results in my business.

    So, persistence and patience do pay off! I agree, focus is so key, fortunately is not something that I struggle with 😉

    I look forward to you next posts, particularly about motherhood 🙂

    All the best,

  2. Thanks for sharing your experiences from the last year. Learning from personal experience is priceless when it comes to online marketing. Keep up the great work!

  3. Hi Heather,

    We hear over and over again that without the right mindset it does not matter what else is in place, things just won’t progress. Most of us have had to learn this lesson and it is ongoing.

    Your post demonstrates the truth of this and I loved reading your personal perspective from experience.

    Believing in ourself and in the innate value that we have to offer others is part of claiming our natural leadership.

    It has little to do with knowledge and everything to do with our energy. A vibration of confidence, faith and authority which sets the wheels in motion so that people can find us and prosper from our leadership.

    All of your mindset lessons above demonstrate that this has been your learning journey for 2010. What a privilege and fantastic opportunity for you to have expanded in this way.

    All of this will have set you up fantastically for the best year ever in 2011. I look forward to seeing the blossoming continue.


  4. Hi Heather,

    thanks for sharing your powerful mindset lessons. We all tend to lose our sense for gratitude when we get caught up by our everyday routine, writing lists to reinforce the feeling of gratitude are indeed very powerful.

    I couldn’t agree more with your last paragraph: The power lies in the focus. In fact, that’s the truth and a very powerful one as that.

    Trying to play it safe (for example trying to market several MLM businesses plus “complimentary” affiliate programmes) leads to lack of focus.

    Take care


    Take care


  5. Hi Heather,

    This is a really great post. You have really nailed some key points within the network marketing industry. I have had to stop “learning” myself awhile back and just start “implementing” and contributing information for others. Thanks for sharing! 🙂

    ~ Wendy

  6. Hi Heather,

    I love the way you wrote this post. Wow, the first one is a really great idea! I can see how that would motivate and inspire.

    My big marketing take aways for the year are in taking action and narrowing down my niche. I’m so thankful I found a marketing strategy that works well for me, and that I’ve also found a way to teach it to others.

    Thank you for sharing yours. It was great to read about them.

    Hope you’re enjoying this holiday time with your family. Are you ready for the kids to go back to school yet? 😉


  7. Devesh says:

    Hey Heather

    Awesome post, as always. I love your writing style Heather.

    Thanks for sharing your personal experience with marketing.

    One and the most important thing is never trust on cheap hosting companies. When i first started blogging, i wasted 2-3 months in choosing a good host 😀 lol !!

    Keep Rocking gal and enjoy your holidays.

  8. Happy Holidays Heather

    What a powerful post.

    I bet everyone can see themselves doing exactly what you did.

    I bet concentrating on one course and implementing everything opened your mind to what can be done when one focuses.

    I am looking forward to reading about what you achieve in 2011.


    • Heather Stephens says:


      I can’t even explain how focusing on that one course has trickled over into other areas of my life. Thanks for your comment!

      BTW: I loved your top 10 business predictions post! It was fantastic!

      Happy New Year!

  9. If you want to be successful with your home based business then the first thing you should do is to set your goal and then practice discipline and determination to reach your goal. In this way, I am sure that you will reach whatever you want planned.

    • Heather Stephens says:

      Hi Kirsty!

      Thanks for the great comment! I love it!

      Have a great weekend,


  10. Heather, and awesome post . One that I can really relate to – As an Internet marketer myself, the concept of continuously investing in oneself is somewhat expected, we seem to accumulate knowledge and suck it up like a sponge yet forget that applied knowledge can be alot more beneficial in more than one area. The step to move from the one to the other takes courage. Well done for stepping up. My journey has been similar. I look forward to following your blog and will be looking for the balance one as soon as I complete this comment.


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