The Power of Home Based Business Leverage

home based business leverage imageOne of the greatest attractions to a home based business in the network marketing MLM industry is the ability to leverage time, people and money while working for ourselves.

How many times have you heard it the phrase, “You’re in business for yourself but not by yourself?”

That’s the whole point of teamwork in a home based business in the network marketing MLM home based business industry!

Offline Home Based Business Leverage:

Sponsoring our weaknesses can be our greatest strength!  I’ve taken this to heart and looked for people in my primary business who are different that I am.  People who are strong where I am weak, who have different skills that I have, different ways of communicating, and different why’s.  It creates a stronger team when we’re able to work together, using our individual strengths.

v.s. Online Home Based Business Leverage:

The concept of leverage is what first attracted me to the concept of marketing my network marketing home based business online.

I love that every step I take to increases my online presence, every piece of content, every engagement in social media, all adds up to extend our reach and give me even more leverage.

I thought I was taking the concept of leveraging a team online by joining a commenting tribe and networking with other internet network marketers, I’ve overlooked something VERY important in my business!

I guess my stubbornness and independence led me to having to learn a great big juicy lesson the hard way.  I’ve been stifling my growth online and limiting my home based business leverage.  I share with you why in the video below…

So the big question is this?  Are you leveraging everything you can in your home based business online?  What are you allowing to get into your way of increasing your leverage.  Are you getting in your own way like I was?

I encourage you to take an internal look at your home based business practices with the concept of leverage on your mind and see where you may be needing to reach out and leverage your weaknesses so that you can focus on what is important in your business and focus on what you do well!

Please share your thoughts about home based business leverage online and offline in the comments below and please share this on social media if you enjoyed it or learned something from it.

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  1. You have such a great attitude Heather. I wish everyone had that type of vision.

    BTW, Outsourcing is a great way to go, it lets you focus on the things you are good it.

    I enjoyed that little guy in the background. So cute 😉

    • Heather Stephens says:

      Thanks Liz.

      My attitude is still evolving as my business grows…it wasn’t so great when I was overwhelmed and grouchy!

      The little guy in the background is a handful sometimes, but it’s my whole reason for being at home in the first place.

      I can be a challenge to work around his schedule, but sometimes I have no other choice but to let the camera roll while he’s entertaining himself in the background.

      Thanks for your comment!


      • Hi Heather,
        I don’t know if you have read the book “Outliers”. In there it mentions one of the greatest determining factors of successful people is there ability to stay engaged in solving the problem. So its not always a bad thing 🙂

        BTW I struggle with the same thing

        Best wishes,
        Jeff Faldalen

  2. Hi Heather,

    Yes, we missed you while you were away to figure out the technicalities of your new project! Your video is a good reminder for me as I can sometimes be a do-it-yourselfer too. In our business, it is very crucial to work smarter than harder, and this allows us to focus on what’s really important.

    Thanks for sharing your experiences and mistakes, so that others can learn from them. I really appreciate all that you do.

    p.s. Hurray to Devesh!
    pps. what an adorable boy in the background!

    – Rowena

    • Heather Stephens says:

      Hi Rowena!

      Smarter vs harder…there are definitely smarter ways of growing my business than banging my head against a technical problem that would be easily solved by someone else! 🙂

      Devesh was the hero in the moment! I so appreciated him untangling the web I wove!

      Thanks for the comment!

  3. Great post, Heather! I know that I tend not to do as well with tech stuff, but I think I’m pretty good at the writing end of things. I’m getting better, but there are times when I want to handle it all myself. However, I know that I’m working to focus on the things I’m better at and get help from others who are better at other things. After all, there are things that I can do to help those who might be good techies, but have problems with the writing part of things 😉

    • Heather Stephens says:

      You know, Steve, you brought a great point to my mind. bartering!

      I’m getting my hair cut tomorrow morning by a woman who does a fantastic job and I’m trading her for products from my primary network marketing company.

      Trading someone who is great at the technical side of things with some copywriting for their sales page or something would be a perfect win/win!

      You’re brilliant!

  4. Aww my friend! I can so relate, I have the same attitude as yours, however experience has taught me to outsource.

    Looking back, I had spent hours on end watching videos and all that trying to do things that I’m not good at 🙁

    We can’t do everything ourselves and it’s impossible to know how to do everything under the sun.

    Outsourcing is so important, Heather! Missed you soooo much! Great to have you back 🙂

    Have a great weekend!


    • Heather Stephens says:

      Hi Mavis,

      I know I’m not alone in the DIY attitude for my business, but I hope that I can help others by sharing my change of heart!

      Glad to be back too…thanks for missing me! I totally missed connecting with you and everyone else in the challenge!


  5. Hi Heather,

    I’m with you on this one. I too have spent far too many hours working on things I either don’t like doing or have not known much about.

    My problem is I hate to think I can’t do something and because of this attitude I have pretty much taught myself whatever it is I have needed to know and do, but oh the cost….. HUGE!

    We are far better off being more selective about what we work on and leaving those aspects not in our best interests to be doing ourselves to those who can do them faster and better than us.

    Great insights form you as usual Heather! 🙂


    • Heather Stephens says:

      Hi Marcus!

      I don’t even want to add up the “costs” of being stubborn and trying to do it all myself. Leveraging the things I’m not great at have to become a bigger priority for me so that I don’t burn myself out with my business. I am sure it’s true for everyone else too! 🙂

      Thanks for your comment, Marcus!


  6. Hi Heather,

    first of all, your son is awesome ! Will become a huge video marketer 😉

    Thanks for sharing your experiences. Why are we priding ourselves in doing everything on our own ? There are people who have the skills and who can do it in a breath, even while you’re sleeping. You can go to bed, outsource to India, and when you get up, the problem is magically fixed. How awesome is that ?

    I have been guilty of that as well, of course.

    Take care


    • Heather Stephens says:

      Hi Oliver!

      Thanks for your comment!

      My son is a handful, but he is so much fun to me! I try to work around his schedule, but I’ve got enough going on lately, that I just need to get things done, even if he’s bouncing around in the background.

      I’m quickly losing the pride of ownership when it comes to owning the tasks I am not good at. I loved the experience of having Devesh work his magic while I slept! It could get addicting!

      Thanks for your comment! I’ll tell my son he’s got a future in video marketing from you! He loves to watch your videos…frequently when I’m reading posts he’s on my lap. Gets frustrating to me when I’m trying to work, but it’s all about fun in the day of the life of a 3 year old. As I’m sure you remember from your beautiful daughters! 🙂


  7. Hi Heather

    Your son is so darn cute, popping in and out of shot – loved it!

    Oh my, can I identify with you or what! I HATE it when I can’t do something and I keep going and keep going trying to figure it out. I am getting better at outsourcing though!

    Having said that, there is an enormous sense of satisfaction when I do manage to do something myself that would have cost me quite a bit to outsource! It’s a bit of a balancing act still!


    • Heather Stephens says:

      Hi Dr. Kisane,

      I do get the sense of satisfaction when I’ve pieced together a complicated puzzle, but when I considered the amount of time I poured into this project without making progress, it’s obvious I was not on the right track.

      I guess there are some jobs I enjoy and some I don’t and that will have to be my filter as I move forward in my business. It is a balance as you say! 🙂

      Thanks for commenting!

  8. Heather, don’t worry about it. I think we all struggle with this, especially us solo/tiny businesses. It’s great to do our research sometimes but in the end, it all boils down to this: it will either take us time or money to do something…we have to decide which we have more of.

    AND also we have to keep in mind, which will bring us more of either in the end. I came to the realization that if I don’t get a VA, I’ll never have time to enjoy life. So if that means I’ll have to spend money for people to do things they are experts in and save me time, so be it. Besides, I value my time more!

    I’m so much happier now too 🙂

    Here’s to our success in leveraging others and focusing on what we do best!

    • Heather Stephens says:

      Hi Kesha,

      I like to look at the “work” in my business as putting in my sweat equity to build my blog which is an asset that generates income, leads, and gives me leverage, but there are things I should be keeping my hands off of! (Like writing scripts and code!)

      You’re right it’s a balance between having the time to do it and having the money to do it. The difference I’m learning is that I can’t replace the time.

      Good for you for hiring a VA! That’s fantastic!

      Thank you for your comment!

  9. Holey Schmoley! Loved this post! LOVED it! Isn’t it amazing how we can get so wrapped up in something and it takes our husbands to bring us back to reality?

    Lord love ’em.

    One of the best things I did was purchase a program to get my blog up and going. WordPress is about the most frustrating thing on the planet for me and if it wasn’t for the program no one would of EVER heard of me because I would of given up!

    Yes, Heather, even we cannot learn everything no matter how much YouTube we watch, no matter how much we Google or read.

    I’m glad you’re back.

    • Heather Stephens says:

      Hi Amy,

      Yes, I’m back…a little bruised from the battle but ready to get back on track with my blog and my business!

      I purchased the same program to get my blog online and I can’t even imagine where I would be had I not implemented what I learned there.

      There is a choice to be made when it comes to trying to figure things out the “youtube way” in that it will absolutely take longer, although it will cost less. I guess we need to figure out which is the most important to us at the time.

      For me, time is winning out because I’m anxious to get the ball rolling on my project and ready to put the “technical terrors” behind me!

      Thanks for commenting. Hope your computer issues are getting resolved quickly!

      Hugs, Heather

  10. Wow Heather.

    What an awesome video. love it. I can understand how frustrated it is when you can’t do something.

    Actually I’ve same attitude as yours and that made me learn many new things. Actually i want to outsource my tech work in the earlier days of my blogging but i don’t had enough money. So i keep trying techie.. things myself and learned so many things.

    Anyways, Thanks for sharing this awesome video heather. Really love it.

    Have a great weekend.


    • Heather Stephens says:

      Dev, my hero!

      Do you ride a white horse and carry a sword to protect others from their own stubborn-ness like you protected me from mine?

      You are brilliant with the techie things and I’m so grateful for your help to piece together the puzzle I’ve been working on for Clever Marketer.

      You’re the best!

  11. First of all, I love the flowers in the background and your son is so adorable, what a personal touch. Second, your video is the perfect reminder that we (entrepreneurs) have to remember what our time is really worth. With that in mind we have to keep focused on our income producing activities.

    Recognizing where our strengths as well as our weaknesses is a great thing. This allows us to partner with someone who really enjoys or is good in areas where we aren’t and that has always been fine with me.

    Happy Outsourcing,


    • Heather Stephens says:

      Hi Golda!

      The flowers were Valentine’s gifts for my girls. That way we can plant the bulbs outside next year and enjoy them again. (My son got cars, as he’d obviously be bored to tears with flowers!)

      Income producing activity…how many times have I trained and been trained on that? I can’t even count, but I’m thankful to be back on track either way.

      I guess when we’re rapped up in our own challenges we can’t see what’s obvious to others!

      Leveraging the strengths of others is, in my opinion, one of the greatest gifts network marketing offers!

      Thanks for the comment!

  12. Oh my goodness Heather. Let me tell you. good grief the number of hours I have spend going where no man should ever go… well, especially if you’re me.

    I have to admit, I too am a do it yourselfer. I drywall, tile set, do tongue and groove woodwork, you name it, I do it…. but not electrical!

    SO… with that said, I find it frustrating to not be able to do Techie Stuff. I think knowing where to draw the line is paramount. I think we should all learn a certain amount of things to go along with this industry just to have the ‘freedom’ aspect of it on our side. It posting video’s and making capture pages, etc… so we don’t have to rely on others…

    When if comes to upgrading your Theme, etc… or projects such as yours… by all means, outsource. Your time is worth more doing what you do well.

    I totally appreciate your message. I kinda appreciate your husband too!! Good on him for the suggestion.

    Your little guy is awesome. I could never shoot a video with mine around. What an angel.

    Thanks Heather for your post.


    • Heather Stephens says:

      My husband wins the prize for being the sensible one in our relationship! LOL

      We sound a lot alike! I’m seeing that there are a lot of us DIY’ers in the blogosphere and you bring up a fantastic point that there are basics we should all strive to know so that we can handle the essential things of promoting our content, videos, generating leads and such.

      I believe that it’s probably up to each of us to know where to draw the line and outsource. My line is becoming more clear these days!

      Thank you for your comment! I really appreciate it. (Your blog is looking incredibly beautiful by the way! Glad Devesh could help you out too!)


  13. I love Mavis’ approach to things: if you need to, outsource it! There’s a lovely balance between doing everything ourselves and being in control of the quality and efficiency of your business, and depending on others and utilizing their strengths.

    I think Henry Ford did the same thing. He said something to the effect of that he hires people who know more than he does so he can spend time doing more important things, like thinking.

    That quote always stuck with me, but I can never get it right. =)


    • Heather Stephens says:

      Hi Delena!

      Your Henry Ford comment is brilliant and so true! If only I could outsource everything I don’t enjoy and spend all that time thinking up new things to share with my readers. Someday soon I hope!

      I do believe that keeping the quality is paramount and there are things that I’ll never outsource, like my social media connections and my writing, but outsourcing some of the “behind the scenes” stuff will definitely be on my radar in the future!

      Thanks for your comment! 🙂

  14. I’m with you 150% Heather,

    I’m one of those Do it yourself-ers and if I can’t figure something out, I’ll spend hours and hours trying to learn how to do it. There have been times where I’d had to go into forums to get answers, and I was surprised at how nice people are when you’re asking for help.

    Focusing on our strengths is probably the smartest thing we can do as internet entrepreneurs – we can’t do it all, right?


    • Heather Stephens says:

      Hi Hector,

      I know you’re a brilliant DIY’er when it comes to business blogging. Forums are a fantastic place to get help, or to even make friends with someone who you can outsource too.

      You’re right, we can’t do it all, and this blogging girl had to learn that the hard way! LOL

      Thanks for commenting! It’s great to see you here!


      P.S. I still want do to that interview, but things are a little crazy with the blog challenge and a big project I hope to unveil this week…I know you’re busy with your fantastic podcasting for bloggers project too, so let’s connect after your launch!

      Any of my readers who are reading this comment: I want you to check out Hector’s blog via the link above for information on his upcoming Podcasting for Bloggers product!

      Hector, I can’t wait for more information on it! Your first video was fantastic!

  15. Getting the leverage concept is so crucial Heather, it’s exactly what attracted me to network marketing in the first place.

    Leveraging the power of technology for our businesses is not the same as becoming a slave to it! There’s plenty of times where I’ve done the same thing, become attached to solving a problem or creating something in my own way that I’ve allowed myself to be distracted from the task at hand (building my business successfully!)

    I’m really glad to receive this post right now because I’m about to restructire my entire approach to my business and leveraging the skills of others effectively is going to be a big part of the changes!

    Thanks for sharing, and great to see your son’s head bobbing along in the background 🙂

    All the best,


    • Heather Stephens says:

      Hi Jym,

      I’ve been a total slave to technology these past few weeks, but thankfully Devesh came to my rescue!

      I’m so glad my post was timely for you.

      Enjoy your retreat, I’ll look forward to you sharing your enlightenment when you return! 🙂

      Safe travels!

  16. Internet marketing in one of the best home based business and if it is done with devotion, it is very much paying.

    • Heather Stephens says:

      Thanks Basam, for your comment! 🙂

  17. Hi Heather,
    Great article. I appreciate your transparency.

    There are to many people out there not being authentic and the beginner is not able to relate

    I love the ability to leverage. It is really the only way to buy back our time.

    Look forward to reading more of your stuff,
    Jeff Faldalen

  18. Hi Heather!

    You really have a good attitude when it comes to home-based online business and I know not only to your career but also to the people surrounds you. I love that attitude of being leverage because it is the only way to have your time back. This is great!


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