I was on the blog of Gideon Shalwick today and saw a great video that he shares how he’s been able to achieve the lifestyle he has by focusing in on the hedgehog concept that is taught by Jim Collins in his Good to Great book.
Do you ever feel scattered and confused about what you should really be doing to reach success in your network marketing Internet business? There are so many product offers, ways of building a business, and if you’re like me, you get hundreds of emails a week from various guru’s who are launching the next best product. How do you know which ones to focus on and which ones to delete?
What is in your Hedgehog Concept?
The Hedgehog Concept is the blending of deep understanding in three areas: (imagine 3 circles overlapping)
- Your Passions: What you are deeply passionate about?
- Your Skills: What can you be the best in the world at (and equally what you cannot be the best in the world at)?
- Making Money: What drives your economic engine? What makes you money? What one ratio: profit per x; what one “x” will give you the highest return over time?
Jim Collins, author of Good to Great, recommends keeping a journal and making a list of the things you discover in your daily activities that you enjoy doing. Then breaking this list from your self discovery into three sections: Passions, Genetic Encoding, Economic.
This is a process and is something that may take you time to discover. But it’s important to eventually realize what your sweet spot is so you end up focusing on the right areas of your business that are aligned with your passions, your skills and will give you the best return on your investment of time and money.
Understanding the hedgehog concept and working within your sweet spot will allow you to start every day, knowing what priorities to focus on in your business and which things are not aligned with your goals and vision can be moved further down on the list. It will help you to stay the course and make fewer twists and turns on your journey to success.
I know for myself that my journey into Internet network marketing was a very winding road, full of twists, turns, and unnecessary expenses. I didn’t know exactly what to focus on because I was trying to wrap my head around the big picture and discover my strengths. Knowing your hedgehog concept will also help you know what products and opportunities fit with your overall hedgehog concept and know which ones do not. You will save time and money by focusing on the things within your sweet spot and eliminating the things outside of it.
Very simply, my network marketing Internet business hedgehog focus right now is to: Increase the leads I generate on a daily basis and developing relationships with my list, my team, and friends in social media. Anything that doesn’t fit within those two activities right now is scratched off my to-do list. (Yes, I have dishes in the sink right now because they don’t fit within my hedgehog concept and have been pushed down the list for later today!)
I’m part of one company, I’m building one opportunity, everything I do online is to increase and benefit that one business. I’m not building multiple businesses. Sure, I’m building a marketing funnel to monetize my marketing, but that’s going to increase the value I add to others which will increase my opt ins, and help me to sponsor others into my business. Sure I write blog post 3+ times a week, but that’s to generate more traffic to my blog and to my list. Sure, I spend some time socializing in social media, but that’s developing relationships with people who may become business partners or customers.
The Hedgehog Concept: Are you a Hedgehog or a Fox?
“The fox knows many things, but the hedgehog knows one big thing. Foxes pursue many ends at the same time. They are scattered or diffused on many levels. Hedgehogs simplify everything into a basic principle or concept that unifies and guides everything it does. Hedgehogs see what is simple and ignores the rest.” ~ Mike Filsaime
I’ve spent too much time in my business being the fox, chasing my tail in search of success. Since the middle of June and creating my blog I’ve become more and more like a hedgehog. I still struggle from moment to moment and get distracted…could be my ADD tendencies, but hearing this story helped me to define my focus a little bit more than it was. I hope it will help you too!
Where to find more Hedgehog Concept information:
You can get more information on Jim Collins’ hedgehog concept at his website. He’s got some great videos there to explain it as well. (I’ve just added the Good to Great book by Jim Collins to my reading list!)
If you’ve read the book, discovered your own hedgehog concept or you gained value out of this post please comment below! You will get a little link-love from me because you’re on a dofollow blog! Also, if you would be willing to tweet and share this post your friends on facebook I’d be so grateful! I’m sure they’ll enjoy discovering their own hedgehog concept too!