Hippies, list building, and blogging? How in the world to they go together?
I think as entrepreneurs, we’ve got a lot in common with hippies; wanting to ditch the traditional ways of earning an income, that require us to work for the man, for a chance to blaze our own trail by creating a business based on our passions, that fits our lives, allows us to put our families first, and gives us the freedom to live life on our own terms and pursue our dreams.
And for those of us using attraction marketing, that means being unconventional, and loving on our lists by being cool and giving away groovy goodies and bonuses!
My Happy Hippie History:
I remember in high school I had to do a creative writing piece on something in history and I chose the music of the 60’s and the hippie generation because I figured it would be the least boring to learn about.
Right on, man! I had so much fun watching all the clips of Woodstock, researching and listening to all the music and to be honest, I totally wanted to be there! And to make myself feel like I was, I wore this hideous frayed and stained tie-dye poncho everywhere for like a whole winter. I also painted every wall in my bedroom a different color, and I even tie-dyed all my dad’s underwear and undershirts as a joke while he was gone on a trip! 🙂
Moving on to Some List Building Love’in:
I want you, my readers, to discover and embrace the brilliance within you and help you share it with others. So many of us are held back by insecurities and fears, and of course the technical tangles we end up in while trying to market online.
I bet you’ve got a great blog, awesome content, and the best intentions in the world to help others with what you have to offer, but if you’re not getting as many subscribers as you want daily, weekly, monthly, then it’s time to take a look at your system and see how we can make it better.
- Is your list building op-in visible without your reader having to scroll down (above the fold)?
- Is the headline on your opt-in form interesting?
- Do you have a great call to action for people to get your free offer?
- Do you have an attractive digital graphic or picture of your free offer?
- Do you present your free offer in several places on your blog?
- Do you ask for referrals from your already happy subscribers?
Easy Peasy List Building Plugin for Beginner Bloggers:
If you’re a brand new blogger who doesn’t have a clue where to start with your list building, I recommend you put together a great irresistible offer, get an Aweber account, and use the Aweber plugin to add your opt in form to your blog without having to know anything technical.
Groovy List Building Plugin:
I love this! I struggled with list building at the beginning of my blog. I knew the secrets to list building, as the guru’s taught me, were to share great stuff with my readers, and then invite them to get more by opting in, but it took time. I increased the value of my free offer and I started to mention my offer in my videos and posts a little more often which helped a lot.
But things really started to take off for me when I purchased the Max Blog Plus Subscriber’s Magnet. (This is my affiliate link, but as you can see I use it, I love it, and I totally recommend it for anyone with a wordpress blog wanting to boost their list building! It’s totally worth every penny!)
The plugin placed my opt in form in several places on my blog so that people who missed it in the side bar of my blog, would see it in the post, the comments, or the footer. It also has a pop up setting, which I’m experimenting with to track my opt in’s and see if pop ups are worth it. Subscribers magnet also sends a thank you note to people who left their first comment, inviting them to get my free offer.
A Second Groovy List Building Plugin: “Power to the People!”
Let your readers build your list! I’ve talked about other scripts that you can use to offer your subscribers bonuses when they help you spread the word about your free offer in my guest post on Ana Hoffman’s blog, Traffic Generation Cafe and my follow up post here on Clever Marketer. But, to be totally honest, the challenge with these scripts (although one of them was free) was that they seemed technical to set up and totally overwhelmed me. 🙂
But I loved the idea so much, that I had tucked in the back of my mind that I want to find something easier to use. Like with most things I want to learn about, this awareness helped a certain email stand out in my crowded inbox. It was about a wordpress list building tell-a-friend plugin! “Far Out!” (Yup, again my affiliate link. When you buy through my link, you’ll get it for the same low price I did. And I hope, you’ll share these secrets with your list too! They’ll love you for it!)
I figured I’d give it a chance (the cheap price tag and the 60 day guarantee helped) and I’m excited to say it ROCKS! I wondered if it would play nicely with the MBP Subscriber’s Magnet plugin, but they’re getting along great. It requires a slight tweak to your Aweber code but it’s very do-able, especially with the instructional videos provided with the plugin. (Oh, and if you need some help setting it up with subscriber’s magnet, let me know. I’ll send you a couple of screen shots to help you through it.)
Basically it works by sending an email to your new subscriber with a special link that they can share in social media, or via email to their friends in order to earn a special extra bonus gift. When a certain number of their friends subscribe (I’ve got mine set low at 2 referrals) the plugin tracks the results and automatically sends them the link to your bonus!
My Third Groovy List Building Tip (that’s not a plugin):
In an attempt to help you clever marketers on a budget, I’d like to resurrect the pay with a tweet idea for you. It’s not going to let you set the number of referrals, or give you new subscribers before you pay up with your bonus gift, but it could help you to get more eyeballs on your lead capture page while giving your subscribers a bonus gift for spreading the word.
I’d suggest you place your pay with a tweet button on your thank you page that someone will see immediately after subscribing, with a video or explanation that they can get another bonus gift if they help you spread the word about your blog.
They’ll send a tweet or a facebook share out to their list, and then be immediately taken to your download page.
I’ve used it for guest posts and it’s easy and effective to use.
So I hope you think this list building post was groovy enough to tweet, share on facebook, and leave a comment! I’d love to know what you think and if you’re not a clever marketer subscriber yet, “What are you waiting for?” Give my list building plugings a test drive and see how they work for yourself!