Find Local Leads for Your Network Marketing Internet Business

Find Local Leads Roscoe Illinois IL Winnebago County 61073“Find local leads for my network marketing business?” Great concept-one I should be paying attention to, yes, but one I haven’t really focused on in my business up to this point. I’ve built a business in my warm market and through referrals, and I’m really having fun learning how to market my business online, but I haven’t done much (if any) local advertising…aside from the occasional fundraiser and word of mouth.

That’s about to change!

The Benefits of Finding Local Leads:

While I was coaching one of my clients last week, she asked me about local leads, and I mentioned how I wanted to focus more on local marketing.  I didn’t have a lot of tips to give her because I haven’t focused on this yet in my business.

But I added it to my list of things to look into soon.  Mostly because my company is just beginning to expand globally and while it gives us tremendous opportunity for growth, many of the leads I’ve attracted online are not leads that I will be able to sponsor right away.

There are so many benefits of marketing to local leads.  And being someone who has already built the majority of my business through my warm market and referrals, I see the benefit of being able to instantly develop a connection with people.  I make it a point to look for a common interest or something that would tie me to a memory, a location or something that the person I’m prospecting has a good feeling about.

It’s easy when you’re starting with a common bond of living in the same area, sharing knowledge of favorite hang-outs, schools our kids go to, community events, etc.  It quickly develops trust.

The Local Leads Expert Who Kept Me Awake Last Night:

Ask and it is given, and boy was it ever!  While laying in bed awake last night, unable to sleep because the dog was snoring loudly, I grabbed my mp3 player and flipped through the “unknown” album that is full of audios called “saved phone recording.” Well, I took a guess and just picked one…which was a huge mistake as far as helping me get back to sleep!

This incredible audio training was from the DSWA by a very clever marketer named Karen Clark from My Business Presence.  I had downloaded it a while back and saved it…and then got sidetracked with a book or other training and hadn’t listened to it yet.  Big mistake!  Karen shared dozens of ways to easily market myself and my business online to attract local leads, and I’ll share many of them with you here.

(I highly suggest you check Karen out as well…I had a coaching call with her about a month ago and I literally had to change pens part way through because I was taking so many notes as she rattled off ideas for me!)

Resources and Tips to Find Local Leads for Your Home Based Business:

I’m going to bullet some of the resources to help you find local leads, that she shared on the audio for you here. I have not implemented them yet, but by sharing them here, they are documented for me too, and I can go back and implement them.

  • Directory listings:
  • Create a local wiki about your business (don’t sell…stick to the facts!)
  • Articles, press releases, blog posts, etc. targeted to your local area.   (Include your town, state, county, zip code, etc.)
  • Optimize your blog for local search including your keywords and your town, zip code, county, and state.
  • Write a blog post about local events you are having in your town, county, etc.
  • Community forums (have a great signature)
  • Create a listing
  • Create a listing
  • Use classified ads for your products with links to more information
  • Friend and follow local businesses, blogs, news agencies, etc. and get involved in the conversation by adding value in the comments
  • Set up a google alert with your town’s name and your keywords to see when things pop up that you can comment on or people you can connect with.
  • Add your local opportunity meetings, team trainings, etc. to
  • Join in other meet-ups in your local area: entrepreneurs, moms groups, etc.
  • Don’t forget to use the local search function on twitter, facebook, linked in, etc. to connect with local businesses and people.  Again, get involved in the conversation.

So…I hope this list keeps you awake with your mind curning with ideas, like it did me!  And I hope you will connect with Karen and let her know I sent you.  She’s in Sonoma County California…I’m in Roscoe, Illinois, so if you’re near either of those areas, let’s connect. 🙂

I’ll be writing more about how these local leads generation tips work for me in a future post, but for now will you please share this post on twitter, facebook, etc. and leave a comment? You’ll get some link-love from me if you do, because this is a dofollow blog. I would love to know where you are from, if you’ve done some marketing for local leads, what’s worked, what hasn’t in the comments below!


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  1. Hey Heather

    How the heck did we, network marketers, start to forget about the local market.

    Sometimes we get so hung up on internet marketing we forget about the people in our own backyard.

    Great tips and i am going to implementthem.


    • Heather C Stephens says:

      Hi Peter,

      I totally agree! How did we overlook getting local leads? When I was asked about it, I felt like those commercials (I think it was V8?) where the wife smacks the husband on the head. Duh!

      I’ll be implementing them too!

      Let me know how it works for you…

  2. Gidday Heather…and thanks for putting this up on FriendFeed Peter. Its has gone into my text file for future reference Heather, thank you for sharing it.


    • Heather C Stephens says:

      Hi Dennis,

      I’m glad that you found the list, thanks to Peter, and I hope that it will help you! Please let me know what works for you.

      Thanks for commenting! 🙂


  3. Hi Heather,

    these tips come at the right time for me. I won’t dive into my local market immediately because I still want to focus on my online marketing.

    However, what I definitely learned from your post is that I was creating an artificial border between online and offline marketing.

    Your ideas reminded me of the fact that you can use the internet also for tapping into offline or local markets.

    The internet isn’t some type of parallel universe, is it ?

    It’s part of our daily life.

    Thanks for a great reminder.

    Take care


    • Heather C Stephens says:

      Hi Oliver,

      I think that I was creating an artificial border between the online and offline world as well. I wanted to focus more on it, but I have been throwing myself head over heels into the internet marketing aspects of growing my “global” empire and ignoring the local possibilities that the internet could help me with.

      I’d love to know when you do dive into more local marketing, how it goes for you. I’ll be sure to share my results as well.

      Thanks for your valuable comment, Oliver. I appreciate it!

  4. Hey Heather!

    You’ve uncovered something which is so forgotten, and even shunned by internet marketers! As you say we have much in common with people in our local area, places, groups, community…

    Why turn away from this potential source of partners? I’ve looked at recruiting locally before but chose to build my online presence first… the time will come to follow up on your suggestions though!

    Great post as always, thanks Heather!

    • Oh – and I love the tweaks to your blog layout, it’s looking really good!

  5. Hey Heather,

    This is how network marketing started out, and even though we have “new school” network marketing on the internet, the vast majority of downlines are built locally. Let’s not forget that.

    You gave us some great ideas that will work for any local business.

    It’s possible to build great momentum with by building locally and hosting your own meetings. It’s easier to establish relationships and trust faster with locals too.

    Have a great day,

    • Heather C Stephens says:

      Hi Wayne,

      You’re so right, this is how it started out and I know that I temporarily lost sight of that when I started my journey online.

      I’m excited to see what comes from my efforts to focus more local team-building. I’ll be sure to share my results!

      Thanks for the comment, Wayne 🙂

  6. Hey Heather,

    That is the beauty about entrepreneurship. You can build business in many different avenues. Great list you put together. 🙂

    Chat with you later…

    • Heather C Stephens says:

      Hi Josh,

      Thanks so much. There are so many paths we can take in our business. I think that’s one of the coolest aspects of it because it gives us so many choices to do what fits our personalities, our needs, and our lives.

      Not every business offers that…I feel lucky to be in network marketing.

      Thanks for your comment!

  7. Thank you Heather!

    I love the list you just shared. I’ve been thinking more about the local market lately.

    I worked with the local market so much in Alice Springs that my income from Australia far outweighed my income from America. Now that we’ve moved, I’m starting to miss that local connection and wondering how to get it started again here.

    I appreciate this topic and sharing the great tips you just learned. I’m looking forward to more on this subject!


    • Heather C Stephens says:

      Hi Susanna,

      I’m so glad the list is something that will help you too. I shared it with the intention that if it can help me, it can help others too.

      Our local markets are rich with possibilities and I am personally glad to have a list to work through to help me tap into the opportunity to build my local team. 🙂

      I’ll share what’s working and what isn’t as I implement it all.

      Thanks for the comment,

  8. Hi Heather,

    What a spot on post! I have to admit that I have always focused more on my local market even while doing Internet marketing. Living in Australia it becomes tad tiresome doing business in too many different time zones to my own.

    I have met more people on Facebook from my local area than using any other method. They are then easy to connect with in person or by phone and we all get a good night’s sleep instead of waiting up till 3am to interview prospects.


    • Heather C Stephens says:

      Hi Marcus!

      I love your point of marketing local being more simple with the time zone thing.

      I know that I’ve under-utilized the local searches for facebook and twitter connections. It’s something I’ll have to focus on more!

      Thanks for sharing your thoughts!

  9. Hi Heather,
    Fantastic list of ideas. Already did a few of them. We cannot ignore the local opportunities that exist.

    thnx for sharing


    • Heather C Stephens says:

      Thanks Joe!

      I’m glad that you’ve done some of these local ideas. I’d love to know how they work out for you! 🙂


  10. This is fabulous Heather. My team and I discuss this often because of us marketers have forgotten about the goldmine that can be found in the local market.

    It takes time to build online when you are hundreds of miles away BUT in a local market you have the ability to connect with people face to face and begin a relationship much faster.

    When all is said and done, we network marketers will begin to realize that we have to get back to the basics and master them if we want to see long term success. The basics being able to connect with people right where we are.


    • Heather C Stephens says:

      Hi Golda,

      I started focusing on my warm and local market when I first got started in network marketing but this past summer I have shifted my focus to the internet side of things.

      In the past, I have focused on fundraisers, small speaking opportunities, some PR in the local news, etc., but I’ve not tapped my local market to it’s fullest potential by any means. And lately, to be honest, I’ve lost sight of my local marketing goals.

      I will be implementing a lot of these items in the coming weeks.

      It’s funny to me, how far we can stray from the basics when we let ourselves get excited about the “shiny new” things. I always feel good when I catch myself over-complicating things and can return to the fundamentals.

      Thanks for the great comment!

      • Hi Heather. I’d love to hear about your game plan and the results, if you don’t mind sharing.

        • Heather C Stephens says:

          Hi Golda,

          I will definitely let you know how it’s going when I get some things implemented! I figured I would start by getting listed on some of the sites I mentioned and by writing some blog posts and things for my business with a little seo on the local area in which I live.

          What’s your game-plan for local marketing?


        • I recently wrote some articles with keywords for my local area. I haven’t gotten any leads from that yet. I use drop cards and prospect when I’m out . I also try to attend meet up groups but that’s it so far. I know that I could be doing more.

  11. Good Job on the article, really informative and has alot of insight. I will be back to see more.


    • Heather C Stephens says:

      Thanks Eric,

      I appreciate you stopping by and leaving a comment.

      Have a great night!

  12. Hi Heather,

    Great informative post here. Although the focus lately has been more upon connecting online, it is refreshing and wise to look at what the opportunities are available as we walk right out the door and able to drive within our respective cities or towns.



    • Heather C Stephens says:

      Hi Nelly,

      I agree with you completely! There is no reason why we should help everyone else with our products, business, and services, but ignore our local communities!

      Thanks for your comment!

  13. Chiming in late here (this is what I get for googling myself late at night! :)) but wanted to say thanks for sharing. Many network marketers are benefiting from these types of tips! It’s so easy to either go the opposite direction and forget about the local market online, or to not even use the internet to market because you think it is all about nationwide or global. The local search and resources are relatively untapped still in this profession! Good luck!
    Karen Clark

    • Heather Stephens says:

      Hi Karen,

      Thanks for the comment! How fun that you stumbled upon this post while googling yourself! I guess I made the common beginner mistake and linked to your home page instead of a blog post so you never received a ping back comment. Sorry about that.

      Thanks for starting the brainstorm of local marketing ideas! Still looking forward to your facebook training when you’ve figured out all the new facebook settings! 🙂

      I appreciate you!