“Find local leads for my network marketing business?” Great concept-one I should be paying attention to, yes, but one I haven’t really focused on in my business up to this point. I’ve built a business in my warm market and through referrals, and I’m really having fun learning how to market my business online, but I haven’t done much (if any) local advertising…aside from the occasional fundraiser and word of mouth.
That’s about to change!
The Benefits of Finding Local Leads:
While I was coaching one of my clients last week, she asked me about local leads, and I mentioned how I wanted to focus more on local marketing. I didn’t have a lot of tips to give her because I haven’t focused on this yet in my business.
But I added it to my list of things to look into soon. Mostly because my company is just beginning to expand globally and while it gives us tremendous opportunity for growth, many of the leads I’ve attracted online are not leads that I will be able to sponsor right away.
There are so many benefits of marketing to local leads. And being someone who has already built the majority of my business through my warm market and referrals, I see the benefit of being able to instantly develop a connection with people. I make it a point to look for a common interest or something that would tie me to a memory, a location or something that the person I’m prospecting has a good feeling about.
It’s easy when you’re starting with a common bond of living in the same area, sharing knowledge of favorite hang-outs, schools our kids go to, community events, etc. It quickly develops trust.
The Local Leads Expert Who Kept Me Awake Last Night:
Ask and it is given, and boy was it ever! While laying in bed awake last night, unable to sleep because the dog was snoring loudly, I grabbed my mp3 player and flipped through the “unknown” album that is full of audios called “saved phone recording.” Well, I took a guess and just picked one…which was a huge mistake as far as helping me get back to sleep!
This incredible audio training was from the DSWA by a very clever marketer named Karen Clark from My Business Presence. I had downloaded it a while back and saved it…and then got sidetracked with a book or other training and hadn’t listened to it yet. Big mistake! Karen shared dozens of ways to easily market myself and my business online to attract local leads, and I’ll share many of them with you here.
(I highly suggest you check Karen out as well…I had a coaching call with her about a month ago and I literally had to change pens part way through because I was taking so many notes as she rattled off ideas for me!)
Resources and Tips to Find Local Leads for Your Home Based Business:
I’m going to bullet some of the resources to help you find local leads, that she shared on the audio for you here. I have not implemented them yet, but by sharing them here, they are documented for me too, and I can go back and implement them.
- Directory listings: www.superpages.com
- Create a local wiki about your business (don’t sell…stick to the facts!) www.aboutus.org
- Articles, press releases, blog posts, etc. targeted to your local area. (Include your town, state, county, zip code, etc.)
- Optimize your blog for local search including your keywords and your town, zip code, county, and state.
- Write a blog post about local events you are having in your town, county, etc.
- Community forums (have a great signature)
- Create a biz.yelp.com listing
- Create a www.merchantcircle.com listing
- Use classified ads for your products with links to more information
- Friend and follow local businesses, blogs, news agencies, etc. and get involved in the conversation by adding value in the comments
- Set up a google alert with your town’s name and your keywords to see when things pop up that you can comment on or people you can connect with.
- Add your local opportunity meetings, team trainings, etc. to www.meetup.com
- Join in other meet-ups in your local area: entrepreneurs, moms groups, etc.
- Don’t forget to use the local search function on twitter, facebook, linked in, etc. to connect with local businesses and people. Again, get involved in the conversation.
So…I hope this list keeps you awake with your mind curning with ideas, like it did me! And I hope you will connect with Karen and let her know I sent you. She’s in Sonoma County California…I’m in Roscoe, Illinois, so if you’re near either of those areas, let’s connect. 🙂
I’ll be writing more about how these local leads generation tips work for me in a future post, but for now will you please share this post on twitter, facebook, etc. and leave a comment? You’ll get some link-love from me if you do, because this is a dofollow blog. I would love to know where you are from, if you’ve done some marketing for local leads, what’s worked, what hasn’t in the comments below!