Ever have one of those life-changing moments when things happen so quickly you act solely on your gut intuition? There’s no time to “think,” so you just roll with it and it turns out so much better than you ever could have orchestrated by yourself?
I got a phone call on Monday that set into works a series events that have me in a completely different place today than I was a week ago. (A phone call that’s going to totally benefit you too…but I’ll get to that in a minute!)
The call was from a web based company called FatWallet, asking me to come in for an interview Tuesday morning. I was so excited I wouldn’t be surprised if I squealed on the phone!
I’d sent a resume into this company about a month ago, after a high-school friend on Facebook tipped me off to a director of marketing position they had available. She’d been silently watching me growing Clever Marketer over the past year and said that I was perfect for the position and that she would do anything to work there.
And even though I wasn’t looking for a job, loved working from home and was having awesome success with Clever Marketer, with my husband’s job in the manufacturing industry having taken several hits, pay cuts, and cuts to his benefits, we decided that I should throw my name into the hat.
I questioned if they would think I had enough experience to even apply for the position, but as you all know I’m all about stretching my comfort zone to reach for a goal. I knew it would be a company I could spread my wings in and grow personally and professionally, and from what I gathered they were family friendly and passionate about work/life balance.
I wrote up a resume and borrowed some marketing strategies from Clever Marketer, giving them some extra value in the form of a Skinny Budget You Tube Strategies for FatWallet report. To my total surprise, they called me back an hour later and I had a phone interview with them that next week.
And with no voice and a sore throat like none other, I did the phone interview but didn’t get the job. I wasn’t what they were looking for as the director of marketing, and I left it at that.
Fast forward to last Monday’s phone call…FatWallet wanted someone for their social media marketing position. I went in on Tuesday for an interview, was given a fantastic offer on Wednesday, and started on Thursday.
The Inside Out and Upside Down Philosophy of FatWallet:
“Throw employees a party when they start, instead of when they’re leaving.”
I had no idea what I was in for, when I walked into the building on Thursday morning. It was like being welcomed home by a fun, crazy, warm family. FatWallet was awarded as one of the top 50 Companies to work for in the US and it’s totally clear to me why, now that I’ve experienced it personally.
I actually cried when I was shown my office, with dozens of welcome greetings by the other Walleteers written on my white board. My office was decorated with balloons and a bucket full of t-shirts, a mug, a beer mug, Frisbee, silly putty (aka thinking putty), etc. Even the CEO, Tim Storm, friend-ed me on Facebook and welcomed me aboard. Oh yea, and they delivered an enormous gift basket full of snacks, movie gift certificate, toys, pop, etc. to my house for my family, and a tray of cupcakes in honor of me at lunch.
FatWallet lives by Seth Godin’s Purple Cow principle, of being remarkable in every area possible. And how they treat their employees is just the start. From the green cleaning products they use, to supporting the local economy, to helping the consumer market, I’m blown away by how well this company does what they do.
The Lessons We Can Learn from FatWallet:
Let me pull back the curtain to show you some of the philosophies that I LOVE about FatWallet’s way of doing business! You can take these, tweak them and apply them to your business to make it purple cow remarkable too! 🙂
1. Build reciprocity and loyalty by giving first.
Do you think I’m wanting to work hard and do good job for FatWallet now after the warm welcome that I received? You bet! One of the ladies in the kitchen said the morning of my second day, “Oh good, you’re back. We like it when people come back.” I asked her if anyone ever didn’t come back after a welcome like that, and she said no. Who wouldn’t come back after that?
Are you making your new subscribers, teammates, customers, etc. feel valued so much that they’d never even consider not coming back?
2. Everything revolves around providing value for the consumer.
The business model is a win/win/win and a very clever one if you ask me! In any economy, but especially a struggling one, families look for ways to stretch their paychecks and make their money go farther. FatWallet is in the affiliate marketing industry and they’ve partnered with companies to offer savings, discounts, and cash back to the consumer. When you join FatWallet’s free membership and purchase something through FatWallet’s affiliate link, they earn a commission on it and then split that commission with you. You get a deal with the coupon, the stores don’t have to pay commission until after the sale has been made, and FatWallet gets paid and splits their commission with you by either sending you a check or depositing your cash back into your pay pal account.
Have you found a way to provide tremendous value to your target audience, helping them solve the problems they worry about at night with a simple solution that also earns you money?
3. Use your brand to build your tribe.
FatWallet is fun, quirky, creative and fast moving and their audience eats that up. They don’t have the typical “corporate” feel that you’ll find with most companies. Their offices are fun, with games, company provided lunches and picnics. Their forum is fun too, with badges and awards for participation. Everything about this company screams work hard so you can play hard.
This branding has created a cult-like following of raving fans who are loyal to FatWallet. Built mostly through word of mouth, this company has grown very quickly and organically because the members are excited to share it with their friends and family, not just because of the deals and coupons, but also because of the fun FatWallet represents. They’re also excited to share the great deals they’ve found online in the FatWallet forum, creating more value and social proof for the company.
What does your brand say about you? Is it something that your readers will be excited to share with others they know?
4. Stand for something bigger than yourself.
FatWallet stands for the consumer market. Everything they do is centered around providing value to the consumers through their “strength in numbers” way of doing business. They’ve fought the big-guys like Walmart and won and they recently moved from their home in Rockton, IL to just across the Wisconsin border because the state of IL changed their affiliate tax laws. No one really believed they’d actually move, but it was the best decision for the company, their customers, and employees.
What do you feel so passionately about, regarding your customers, clients, or business that you’d stand up and fight for, no matter what? Is that clear in your marketing message?
FatWallet Beyond the Blog:
As a company they’re dedicated to education, personal growth, and fun. So for me (and you) that means I’ll be learning more, traveling to some of the bigger blogging events (hopefully getting to meet many of you there), and growing in my marketing knowledge as I blog for them, handle their social media marketing and such.
I’ll be continuing to build Clever Marketer and sharing with you all the fun and learning I’m doing so you can apply it to your own marketing for your home based business.