Lean Mean Email List Building Machine You Already Own but are Not Using

clever marketing email list building machine imageWelcome friends from my email list building guest post on Traffic Generation Cafe! I hope you enjoyed clever marketing ideas for leveraging your thank you page!

I promised I would share with you the two email list building Tell A Friend scripts I’ve found online and my win/win alternative to the friend generator email list building scripts!

But first I thought I should remind you that it is important to check with your email provider to make sure using a Tell A Friend script is allowed. (Aweber does not allow them.)

Here’s how the email list building, tell a friend scripts work:

Here’s How Mike Filsaime’s Viral Friend Generator email list building machine works:

  1. Your reader clicks through a link to a landing page and subscribes for your free irresistible offer.
  2. On the thank you page, they receive a message that reminds them to check their email box and confirm their request for your free offer.  The message also invites them to enter the names and emails of their friends who they believe would love the first free offer in exchange for another free gift!
  3. When they enter in your specified number of emails they are sent an  email with a link to your free gift download page!
  4. The machine doesn’t require their friends to opt in to get the bonus free gift.

Here’s how Frank Kern’s FREE email list building Good Karma machine works:

(This one may be okay with Aweber since people are only sending a link to others through social media instead of an email, but I recommend you check with them before using it.)

  1. Your reader clicks through a link to a squeeze page and subscribes for your free irresistible offer.
  2. On the thank you page, they receive a message that reminds them to check their email box and confirm their request for your free offer. The video also lets them know that they can receive another awesome free gift if they refer a certain number of friends to your site.
  3. When they click on the confirmation link they are taken to your opt in offer and if you over deliver on your free offer like I suggested, they are so going to want to spread the word so that they can get the second, even more awesome, free gift!
  4. The email list building machine keeps track and sends your subscriber an email with a link to your bonus free gift when three of their friends subscribe.

Two tips for using a viral friend generator for your email list building:

  1. As with any system you set up online, make sure that you work through the installation and details carefully and test it to ensure that each part of the system works.
  2. Be sure to reassure your subscribers that if they share their friends’ emails that their friends will not be subscribed to anything and the only email they will receive is the one that comes directly from them when they submit the tell a friend form.

How to use an email list building machine like a tell a friend script without using a machine at all?

I put my thinking cap on to come up with a solution to not being able to use a tell a friend script with Aweber and I believe I’ve come up with an awesome solution that is a win/win for everyone.  I’ll have to let you know what my results are in a future post, but here’s what I set up:

Again, I’m following the advice I gave you in Ana’s post: Over deliver on value and make it seem ridiculous for them not to take me up on my offer!

I have my normal opt in, and on the thank you page, I let my readers that they’ve won an entry into a drawing for a free lifetime premium membership to the clever marketer mastermind community…our new blog marketing forum.  By registering for their membership before the 25th of March, they will have earned one entry into the drawing, but they can earn 5 more by helping me spread the word.

I let them know why I’m doing this: I am trying to spread the word about our community, and they probably know other online marketers who would love to know about this.

I let them know what the free gift is (tip: make sure it’s relevant to your first free offer).  Everyone who helps me spread the word will be awarded free access to a private training call on Lazy Email List Building Secrets for Clever Marketers!

They also win 5 more entries for the lifetime free premium membership, which includes all the training and resources that are there now, and everything that will come in the future, including my brand new training: 125 Clever Blog Marketing Secrets You Should be Using but Aren’t.  At $15 a month, lifetime access, the gift has tremendous value!

I let them know how they can earn 5 more entries into the drawing if they write a post about the community, why they joined, if they’re already part of our commenting tribe, what it’s done for them, benefits of blog commenting, blog tribes, syndicating, etc. and link back to one of my blog posts using my desired anchor text.

In return, I’ll be linking back to their post with a DoFollow link and sharing their post with my audience to help them get some traffic.

The benefits of this email list building method:

While this clever marketing email list building method isn’t automatic, it does create some big win/wins for both myself and my readers who take action!

  • I get exposure to all of their readers both on their blog and through social media instead of just 3-5 of their friends.
  • I get a back link to my blog with my desired anchor text.
  • I get a “testimonial” so to speak that builds my case for my free offer.
  • They get a chance at a lifetime premium membership
  • They get a back link to their blog with their desired anchor text.
  • They get exposure and traffic from my readers and through my social media networks.
  • They get an invitation to a free training call: Lazy Email List Building Secrets for Clever Marketers!

So what do you think?

Please share this post in social media and leave me a comment with your thoughts!

And I’d love for you to try it out for yourself and see how I leverage my thank you pages! Please enter your email and name in to the form below this post.  You’ll be added to my email list building funnel full of bonuses and gifts!


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  1. Hi Heather, I’m coming on over from TGC after reading your excellent post there. I really like this idea as is can greatly increase your exposure and helps ensure that you really get interested people onto your email list. That to me is much more important than the numbers many gurus go for. Thanks for the awesome idea!

  2. Heather Stephens says:

    Thank you Robert! I am glad you stopped by! 🙂

    I agree with you 100% that I’d rather have subscribers who looked forward to hearing from me than building a big list that never read my emails or visited my blog because of them.

    Hope to see you again!


  3. Treat roundup of some solid tactics. I’ve seen this is action a ton and now have to put it into practice in a few places.

    • Heather Stephens says:

      Hi Scott,

      Thank you for stopping by. I hope you get great results putting the thank you page strategies into play on your content!


  4. Hey Heather,

    This is a clever idea indeed. I can see how you can attract targeted people who are really looking for what you offer.

    I’m going to check out how you make the most of your “thank you” page 😉

    Thank you so much for sharing your list-building “secrets”.

    Have a great weekend!


    • Heather Stephens says:

      Thanks for the comment, Mavis! 🙂

      I’m glad you enjoyed the list building secrets here.


  5. I totally love Frank Kern, and anything he does is worth emulating. The viral email list building is something I’ve been seeing a lot of recently, and I think I’ll have to research it more with my autoresponder. I don’t use Aweber, but I’m sure there are others which use it.


    • Heather Stephens says:

      Hi Delena,

      I think Frank Kern was one of the first marketers I discovered online and I have been on his list ever since.

      Please let me know how the viral list building works for you! 🙂


  6. Hmm.. nice way to do it! Thanks for sharing, Heather. I think I will make this idea alive soon 😉

    • Heather Stephens says:

      Thanks Jazmin. Let me know how it works, please! 🙂


  7. I love this. Especially when you consider the benefits you can get from this. I really do like how you included that because I sometimes even forget about the benefits, even though that’s what we all are after.

    Oh yeah, and you’re right too about scripts, they do work. 🙂

    Have a blessed day,
    Jerome Ratliff

    • Heather Stephens says:

      Hi Jerome!

      I know I can also get wrapped into the details of things and overlook the benefits. Glad to remind us both of them here!

      Have you tried the scripts already? Which one have you tried and what were your results? I’d love to know!


  8. What a great, great guest post you had at Traffic Generation Cafe, Heather – I absolutely loved it!

    And the fact the you came up with the way to work around Aweber, which of course most of us use, is brilliant.

    Thank you!


    • Heather Stephens says:

      Thanks Ana!

      I had so much fun and I’m still going to give the frank kern script a try and see how it goes. I can’t imagine that it would be a problem with people sharing links instead of forwarding emails on to others. I’ll let you know how it goes!

      Thanks for allowing me to be your guest. I look forward to visiting again sometime soon!


  9. Heather, up to now, I haven’t seriously considered list building, but now after reading your post, I realized that it is not as difficult as I imagined to be. Both Mike’s and Frank’s methods are very cool.

    • Heather Stephens says:

      Hi Nail,

      I believe if you give list building a chance, you’ll be blown away by the effects it can have on your business!

      Try it…you’ll like it!

      Thanks for visiting and leaving a comment!

  10. I did realize that Aweber didn’t allow tell a friend script.


  11. This is one clever e-mail list building system!I can see the benefits it can bring. It can increase the neccesary exposure and bring traffic. And in addition, it’ s good to know you are having fun with it!

  12. awesome its a cleaver idea thank you its really helpful heather….

  13. Hi Heather,
    Thank you for the great nuggets. Especially the alternative to Aweber.
    I was seating for a minute, thinking I would have to change auto responders

    I am really going to dissecting all of your articles. I can see you have a ton of value to offer

    Thank you Ana, it is you site I found her

    Best wishes,
    Jeff Faldalen

  14. Thanks for sharing. I’m sure to follow this step in my website promotion.

  15. Warm Greetings!

    Today, I visited your website and found it to be very informative. I’m highly pleased to see the comprehensive resources being offered by your site.
    Kudos to you for the great work!

    Thanks and Regards
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