Listen to this post: Duplication Station
You stand on the platform, speckled with the black spots of old gum that have been petrified into the concrete, no longer sticky. A florescent green light flickers above you clouded by a fog of bugs that are magnetically drawn to it, like marketers to the next big guru product launch.
You’re exhausted, having worked month after month, trying to get your business blog off the ground, writing unique value adding content, marketing your blog in social media, building a list, but success feels so elusive.
Duplication Dilemmas and Your Success So Far:
You’ve gone down the tracks proposed to you by all the guru’s out there. “Buy this system, buy that system, use this, use that, meditate more, market more, give more value.”
You got tired of those “make it look easy” sleazy systems a long time ago, and embraced the concept of consistent steady hard work. And like the little engine that could, you kept climbing those challenges, one at a time, “I think I can, I think I can, I think I can.”
You reflect upon those accomplishments and how amazing you felt after you reached the top of those marketing mountains: Getting your blog set up, your first lead, traffic, credibility, your first sale online…
You’ve conquered all those baby-steps to success and every one was a milestone worth celebrating, but success–the real success–you’ve yet to reach.
You glance around at the crowd of people who are gathering, and feel more alone than ever. Everyone else seems to know where they’re going. You, however, are standing there with aching feet and only enough money and stamina for one-more-ride on the success train.
It’s not like you’re sitting idle on the tracks. You’ve been throwing the coals to your work for what feels like eternity, hoping and believing that this month will be different that last month. You have mastered the basics and beyond, but haven’t mastered the “freedom” money yet in your business.
All Aboard the Success Training Headed for Effective Duplication Station:
The eerie horn in the distance breaks your train of thought and you stop to take a quick inventory of your belongings and wait nervously for the enormous steel serpent to crawl it’s way around the curve as it approaches the platform and stops in front of you.
“This is it. This time it will work,” you whisper to yourself as you wait for the doors to open and take your first step up. You realize the metaphor, having lived it so many times…boy, those first few steps always feel so big.
You’ve paid your fare, you’ve confirmed your email, and now you stare at a cornucopia of resources and wonder where you begin. It doesn’t make sense…where is module one? You look around, and start to feel that ever-familiar pit in your stomach, when it dawns on you that you’re looking at your inbox and hard drive.
The marketing funnels of all the gurus and successful marketers are laid out before you. All the products you’ve purchased, all the resources you’ve subscribed to, and every rss feed you’ve read are now organized by marketer and then further organized by systems that they’ve promoted and sold.
The anger starts to build up inside of you. The voice inside your head shouts, “I PAID for this? I already know this! I’ve implemented this on my thank you pages, I’ve modeled that wording on my opt in form, and I wrote about that on my blog!”
But then, the crackly voice on the intercom system announces the next stop: “Next Stop Duplication Station. Please make sure to take one marketer’s system with you.”
You don’t know what to take. There are so many marketers and so many systems, you can’t possibly choose one. Over here, that’s so-and-so’s system and you really like her teaching style; and over there is that guy’s system, and he’s fun to listen to. And you notice yet another marketer’s system and realize that you’ve purchased everything she’s produced.
You grab that one just as the train comes rattling into the station and you hurry to wiggle your way into the line of people waiting to exit the train. A crowd roars outside, but all you can see through the windows of the train is the reflection of the people inside.
As you work your way to the exit the roar gets louder and almost replaces the confusion, anger, and frustration you’re feeling inside with anticipation and excitement.
You fight to bring yourself back to reality while you run through in your mind what you’re going to say to the customer service department a the station, for ripping you off. After all you paid thousands of dollars for this “next best thing” system, and what did you get for it? Stuff you already know!
Duplication Explained by the Guru:
As you approach the stairs, ready to climb down, a warm hand grabs yours and says welcome to duplication station, as she helps you take that last big step onto the platform. You glance up and realize it’s the marketer whose systems you grabbed in the frantic hurry before exiting the train. She says joyfully shouts, “Welcome to duplication station, I’m so glad you’re here,” and gives you a hug.
What is this place? You’re still confused but the furry inside of you is dissolving, against your will.
The marketer takes her system to carry it for you as she leads you through the crowd of other marketers and gurus. “I understand this seems strange, but let me explain.”
She leads you down the length of the track, holding your arm as she enlightens you to the mission of duplication station, which is to help marketers focus.
“I’ve been where you are,” she says, “having worked so hard but not seeing the success I’d worked so hard to achieve.
Putting you on the train and forcing you to choose one marketer’s system, from the hundreds of systems you’ve subscribed to and purchased is our way of helping you to choose your teacher; the one marketer who stands out for you, among your crowded inbox and hard drive of resources.
I am your mentor and all the things that I’ve done to achieve the success in my business are in this system. My marketing funnels, my copywriting style, my list building methods, my traffic generation secrets…they are all here for you to take and make your own.”
“But what about all the other marketer’s systems I’ve purchased?” You ask, as you glance around and picking out many of them with other students in the river of people leaving the station.
“They’ve all been backed up and saved on a portable hard drive that you will receive back after you have implemented everything I have to teach you, and you receive successful results.”
You argue, “I’ve already implemented what you taught in these systems and,
She interrupts you, “You’ve implemented parts of them. The information in the training courses you purchased are only a tiny part of the system. The marketing materials, training webinars, email autoresponder sequences, lead capture pages, sales pages, and thank you pages, one time offer pages, and the overall marketing funnel are all parts of the system in which you’ve yet to implement.
Our next step is to look at the systems as a whole and implement them in your business, to fit your market and your marketing funnel.”
That was when you “got it” and realized the priceless value in coming to duplication station. The obvious solution sat right under your nose, but your vision was so clouded by all the systems intermixed you couldn’t see it.
For the first time, in a very long time, you feel real hope, walking arm in arm with the leader who has already given you the all secrets to her success.