The secret to using twitter effectively and looking like the super-star network marketer that you are, is to follow the 80/20 rule when you’re tweeting! Your tweets should be content rich and relevant to your niche 80% of the time and you should only be promoting yourself, your products, or your opportunity 20% of the time.
Unfortunately, a lot of network marketers on twitter make a fool of themselves and our industry. Many network marketers end up spamming links about their company or products to their followers. Yes, we’re here to market ourselves and our businesses, but in order to make our marketing efforts effective it’s important to give great value before we invite someone to our squeeze page or offer!
Using Twitter effectively when promoting other people’s content
Think of yourself as a guest in the home of each of your twitter followers. You don’t want them closing the shades and turning off the lights when they see you coming! You want to be welcome there and be invited over frequently. You do that by becoming known for providing awesome content that they look forward to reading!
But creating all that content can be overwhelming and time consuming! You’re a busy network marketer with a team to support, clients/customers to take care of, and a business to run…and who has time to be writing articles, blog posts or recording videos or pod-casts all day?
The secret to using Twitter effectively is to leverage the content that other people have created!
Who looks like the hero? The wine maker? No! You do!
Who does the host send a thank-you note to? The wine maker? No…he or she thanks YOU!
Sharing great content is the same thing, and it’s one of the BEST ways for using twitter effectively. The great part of it is that you are creating a win/win /win for yourself, your followers, and the person who created the content you’re sharing.
Here are 3 steps to help you use twitter effectively while building your list of raving fans:!
1. Search sites relevant to your market for great content. Spend a few minutes a day and select a few articles, blog posts, videos, etc. that you’d like to share. Remember…the number one rule to twitter (or social media of any kind) is to offer valuable information that your followers want to learn or know about. Think T.I.N.Y. (Their Interests Not Yours) when you’re looking for content to share!
2. Write about this great content in a short blog post and link to the website where you found it. Write a few sentences about the content you’re sharing, what you loved about it, why you’re sharing it, how it can help your readers, and make sure you give credit to the person who created the content!
3. Then tweet a link to your blog post to your followers! This is powerful because it will send them to your blog to get the information. If they like what they see on your blog the will opt in to your list! You’re also helping the person who wrote the content you’re sharing, which may lead to reciprocity. This is where they reciprocate and feature some of your content on their blog, which will help expose you to their audience.
Twitter is a very powerful tool for building your network marketing business on the internet when you use it wisely. It can help you drive traffic to your marketing hub, twitter can help you meet prospective business builders and targeted product users, and twitter can help you brand yourself as a leader in your niche market. And now you know the secrets of using twitter effectively to promote your blog, build your blog traffic, and have fun networking with other bloggers who will be thanking you right and left for helping to promote their content.
So, how about you try this clever marketer tip for using twitter effectively and tweet this post?! Please comment too and share your tips for effectively using twitter. You’re on a dofollow blog and you’ll get some link-love from me as a thank you for sharing your secrets with us!
When you are using twitter effectively it’s easy to build a list of followers who can’t wait to read your next tweet and visit your blog for more great information!