Clever Copywriting Secrets for Blog Writers Part 2 (Follow Up to Guest Post on Ty Tribble Blog)

copywriting secrets for blog writers 1I have the honor of guest blogging again on TyTribble today with a post on Copywriting Secrets for Blog Writers Part 1.  I wanted to create a special follow up-post for you, my readers, to expand on my guest post and give you some additional copywriting tips!

The greatest benefits of getting a solid grasp on copywriting fundamentals can transcend through all areas of your business and relationships.

Becoming a better copywriter will make your presentations stronger and help you appeal more to the emotional hot buttons your prospects feel.  You will become a better speaker and communicator in general.  You can use your copywriting skills for motivating your network marketing teams.

And even outside of business, when you understand the psychology behind copywriting, these copywriting secrets can even help you get your kids to clean their rooms!  And how about getting your hubby to fold the laundry, give the dog a bath, or… (I’ll just let you fill in the blank) 😉 if you make the “offer” in just the right way!

So here are some simple rules to help you perfect your copywriting:

Copywriting Secrets: 5 Simple Rules

Copywriting Secrets #1:

Write at a 5th to 8th grade reading level in your writing. TIP: Microsoft Word will allow you to show readability statistics and rate your reading by grade level. (It’s part of spelling/grammar check).

  • Use short sentences
  • Use short paragraphs
  • Use bullets and lists
  • Use easy words
  • Use a thesaurus to avoid using the same words over and over again in your copy.

Copywriting Secrets #2:

Tell a story in your writing

  • Short stories that involve the senses are best!
  • Take something in your real life and relate it to your business.  Think of the parables you’ve heard as a kid.  The stories always related to a desired behavior, belief, action, etc. –“The moral of the story.”
  • TIP: I started off Ty’s post with a limerick…but that may not always be the best option!  🙂

Copywriting Secrets #3

Write for ONE person not for everyone. In your writing think of someone who is like the person you want to appeal to with you post and write your post for them.

  • What are their hot buttons? (Find them! Push them!)
  • What are their worries or fears? (Bring them up!)
  • What problems do they have? (Solve them!)

Copywriting Secrets #4

Follow the AIDA formula:

  • Attention: Get your readers’ attention with a great headline and introduction paragraph
  • Interest: What’s in it for them? Capture their emotion and share what negative will happen if they don’t do what you want them to do.
  • Desire: Get them to visualize themselves having what they desire and show them that you hold the key to getting what they want.
  • Action: Tell them what you want them to do, be specific and give them a reason to take action NOW. (Use scarcity, incentives, bonuses, etc.)

Copywriting Secrets #5

Build trust by being believable

  • Tell the truth
  • Don’t hype or embellish
  • Use specific numbers, not generalizations when you’re referring to statistics, results, and data
  • Use testimonials to add credibility
  • Be consistent
  • Over-deliver on your promise
  • Have a rock-solid guarantee

This list is just the tip of the iceberg in a very in-depth topic, but they have helped to demystify the secrets of great copywriting for me.  I hope they help you to.

Please check out the post I wrote on Ty Tribble’s blog for more copywriting secrets and tips on writing captivating content for your blog.  I think you’ll enjoy the post.

Oh, and I almost forgot! I have a free gift for you…

The Clever Marketer Copywriting Secrets Cheat Sheet!

I gave Ty’s readers a Clever Marketer Copywriting Secrets Cheat Sheet with 111 magical copywriting words and 25 bucket brigade phrases to help your writing be more engaging to your readers, to optimize the HEO (human emotion optimization) and to get more readers to opt into your free offer!

Psst…pass it on!  Make sure to download a copy for yourself and share it with your friends on Facebook, twitter, and your subscriber list!  Here’s the deal, it’s yours to freely share as long as you don’t alter it or sell it!

P.S. Remember to check out the Copywriting Secrets for Blog Writers Part 1 on Ty’s blog.  Oh, and if you would leave a comment sharing your favorite copywriting secrets for me over there, I’d be so grateful!

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  1. Thanks for 5 extremely useful copywriting tips. Using AIDA and keeping it simple and easy to follow are some of the best tips for solid writing in general.

    As people becomes better as writers there is a tendency to want to write with more complexity. For blogs this should be avoided, some of the most powerful stuff is written as if you are sitting down talking to you best buddy.

    Thanks for sharing some great info.

    • Heather C Stephens says:

      Hi Steve,

      Thank you! AIDA is an easy formula for a great blog post. I’ve been using the “best buddy” visualization when I’m doing my videos to help me not feel nervous, but you are so right, it’s very applicable for writing as well!

      I appreciate your great comment!


  2. Hey Heather, thanks for that cheat sheet, it has some awesome, unique words. I’ve been using “Words that Sell” by Richard Bayan which is another good resource and your list just enhanced that for me by a lot.

    I also wanted to say that I’ve taken several copywriting courses and they all cover those things you’ve listed above. But one of the most important things I’ve learned about copywriting is empathizing with your reader, really putting yourself in their shoes and connecting with them emotionally. If you can effectively do that, you’ll know more about who they are and what they really want or are looking for.

    Of course that’s really just the tip of the iceberg but that specific strategy has helped me quite a bit 🙂

    • Heather C Stephens says:

      Awesome tips, Liz. Thanks so much for sharing them. You are so right that connecting with your reader emotionally is the key to crafting your blog post so that it meets their needs and desires!

      Thank you for your comment!

  3. Amy Mengarelli says:

    I remember my Senior year in high school. Mrs. Morrison had the Junior students make a graveyard of dead words. Words like, “nice, a lot, very, really, good, bad, etc…” Every time I write (which hasn’t been often here lately) I picture her classroom. I see the tombstones of the dead words and I do my best to avoid them in my writings. Thank you for this post. You truly inspire me. I don’t know where you pull your content from, but it is absolutely—nice!

    Ha! It’s amazing!


    • Heather C Stephens says:

      Hi Amy!

      I love the visual of the tombstone words! 🙂 I will remember that in the future with my writing.

      I’m thankful that the post helped you!!!

      It was nice (ahem…awesome) of you to make a comment and let me know!


  4. Ok Heather, You had my attention in just the first paragraph. Thanks for sharing this, I will apply it to my blog in the next Post. I just wrote a fast post telling my readers about you and to come on over. I like the simple and straight forward approach. Honestly is always a must and the AIDA is simple yet powerful. Like it!

    • Heather C Stephens says:

      Thank you Bruce!

      I appreciate the shout out and your comment! I’m so glad the post helped you! 🙂

      You’re awesome!


  5. Heather,

    This is some great content. I love the suggestion to make it over to That’s my favorite website. It over delivers in every way. Speaking of over delivering. You are gifted. Great job. I look forward to seeing you dominate cyberspace.

    In addition to that amazing resources you’ve offered and tips you’ve shared. The best piece of advice that I would give those internet marketing is to continually refine their copywriting skills. Without good copy you are dead in the water. So much is dependent on converting leads into customers, but copy is the foundation.

    Talk to you soon.


    • Heather C Stephens says:

      Mark, you humble me! Thank you for your incredible comment and kudos. I’m honored.

      Copywriting is one of those things where mastery really comes from lots and lots of practice and learning, and without it, you’re missing a chance to connect with your readers emotionally and like you said, turn them into leads and then into customers.

      Thank you for your comment. I appreciate you!

  6. Hey Heather,

    Thanks for sharing these great copywriting tips. Copywriting is definitely one of the most essential elements of effective online marketing.

    I love your cheat sheat, packed with excellent words.

    Great job!

    All the best,
    Mavis Nong

    • Heather C Stephens says:

      Thanks Mavis!

      Kudos from my colleagues mean so much! You’re a great marketer and I’m glad that I could benefit you with the cheat sheet! 🙂


  7. Heather, I love this blog. All great info All the time. I typically write like a 2nd grader though and make a big mess with fingerpaints and crayons. Trying so hard to write at the 5th grade to 8th grade level JK 😉 Actually I love this list of concepts, ideas and reminders of “what to do” and “what NOT to do.” I read a blog post earlier today written by some guy (I won’t name any names) and it was SOOOO pretentious and BIG-WORDED,if you know what I mean. I was like, SERIOUSLY!!! This guy was talking about social media like a brain surgeon fantasizing about the frontal lobe of the human brain. BORING. You almost had to be an English+Biology major just to understand what the heck he was talking about. No Thank You! Sorry, I just had to add my 2 cents worth. Anyhow, the message is simple – K.I.S.S. Keep It Simple Stupid, when you’re blogging for the massses 😉 Keep up the great work Heather!

    • Heather C Stephens says:

      Thank you again for the kudos Kai!

      Writing for the 5th to 8th grade level can actually be difficult at times because it’s so easy to slip into industry jargon. I like the tip I learned about using ms word to know what level I’m at. It makes it easier for me to know I’m at approx. the right level.

      KISS is the right approach almost all the time!

      Thanks for your comment!

  8. Hey Heather,

    You created a GREAT post here. Copywriting is one of the most sought after and highly paid skilled skills in the industry. It should be a major focus of anyone who wants to truly master the art of persuasion.

    • Heather C Stephens says:

      Hi Matthew!

      Thanks, I’m glad you liked the post on copywriting! I know for me, it’s something I’m seeking to get better at! 🙂

      I appreciate your comment…thanks for stopping by!


  9. I have been a student of copywriting for the past 10 years, and still to this day, want to learn more. You post has some great reminders that everyone should take not of if they want to succeed in business. Writing to your targets desires is critical. It’s about them and what they want that’s the critical issue.

    • Heather C Stephens says:

      Hi Mike!

      Thanks for sharing your thoughts and experience. I imagine that even after 10 years of studying copywriting I’d still be learning and discovering new things, but they probably ALL center around thinking about what’s in it for your reader and what will help them reach their desired goals and solve their specific problems.

      Thank you for your comment!


  10. Heather,
    This is awesome content you’re sharing. I just read your other article on Ty Trible’s blog, so congrats for being a guest blogger there. I believe copywriting is the #1 skill for any marketer and/or blogger. When I first started my mentor told me, to learn copywriting and ppc.

    • Heather C Stephens says:

      Hi Fontella!

      Thank you, I’m glad you liked the post! It is an honor to appear on Ty’s blog. He’s a great teacher, and to be asked to contribute makes me both honored and nervous at the same time. 🙂

      I’ve not yet tackled ppc…it’s on my list!

      Thank you for your comment!

  11. Hi Heather,

    Writing copy can be tricky at first. This list of tips is a great help.

    I’m still soaking up all I can on this topic because it helps in every area, including speaking and video too.

    Thanks for another great list of tips!


    • Heather C Stephens says:

      Thanks Susanna!

      You’re right that great copywriting skills can help in every area of business! 🙂

      Thank you for another great comment!


  12. Excellent post Heather

    There are two skills I always work on, copywriting and keyword research

    You just added some great value and increased my knowledge about copywriting.

    I am looking forward to what you come up with next.


    • Heather C Stephens says:

      Thanks so much Peter! I’m glad I could add some value to you…as you always add value for me on your blog!

      Talk to you soon!


  13. Hi
    This is awesome blog and post are really amazing adding some great things to my knowledge
    Telling truth is must 😛

    Thanks For Sharing

  14. Hi Heather,

    a great take about copywriting. I like especially the suggestion of writing for one person and help them to expand their context, for example by pushing their hot buttons.

    Thanks for sharing.

    Take care


    • Heather C Stephens says:

      Hi Oliver!

      For me…maybe it was stage fright, but the writing for one person is something I’ve done from the beginning. It’s so much easier to craft my thoughts if I feel like I’m talking directly to someone I know. I like to think about who my message is for and imagine someone I know who would benefit from it when I write. 🙂

      Thanks for your comment!

  15. Heather,
    Thank you for a wonderful post, chock full of information that is so needed. You have given me a lot to think about, ways that I can improve my blog and article writing. Happy New Year. These pointers are great to begin the new year on a positive marketing note.


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