I have the honor of guest blogging again on TyTribble today with a post on Copywriting Secrets for Blog Writers Part 1. I wanted to create a special follow up-post for you, my readers, to expand on my guest post and give you some additional copywriting tips!
The greatest benefits of getting a solid grasp on copywriting fundamentals can transcend through all areas of your business and relationships.
Becoming a better copywriter will make your presentations stronger and help you appeal more to the emotional hot buttons your prospects feel. You will become a better speaker and communicator in general. You can use your copywriting skills for motivating your network marketing teams.
And even outside of business, when you understand the psychology behind copywriting, these copywriting secrets can even help you get your kids to clean their rooms! And how about getting your hubby to fold the laundry, give the dog a bath, or… (I’ll just let you fill in the blank) 😉 if you make the “offer” in just the right way!
So here are some simple rules to help you perfect your copywriting:
Copywriting Secrets: 5 Simple Rules
Copywriting Secrets #1:
Write at a 5th to 8th grade reading level in your writing. TIP: Microsoft Word will allow you to show readability statistics and rate your reading by grade level. (It’s part of spelling/grammar check).
- Use short sentences
- Use short paragraphs
- Use bullets and lists
- Use easy words
- Use a thesaurus to avoid using the same words over and over again in your copy.
Copywriting Secrets #2:
Tell a story in your writing
- Short stories that involve the senses are best!
- Take something in your real life and relate it to your business. Think of the parables you’ve heard as a kid. The stories always related to a desired behavior, belief, action, etc. –“The moral of the story.”
- TIP: I started off Ty’s post with a limerick…but that may not always be the best option! 🙂
Copywriting Secrets #3
Write for ONE person not for everyone. In your writing think of someone who is like the person you want to appeal to with you post and write your post for them.
- What are their hot buttons? (Find them! Push them!)
- What are their worries or fears? (Bring them up!)
- What problems do they have? (Solve them!)
Copywriting Secrets #4
Follow the AIDA formula:
- Attention: Get your readers’ attention with a great headline and introduction paragraph
- Interest: What’s in it for them? Capture their emotion and share what negative will happen if they don’t do what you want them to do.
- Desire: Get them to visualize themselves having what they desire and show them that you hold the key to getting what they want.
- Action: Tell them what you want them to do, be specific and give them a reason to take action NOW. (Use scarcity, incentives, bonuses, etc.)
Copywriting Secrets #5
Build trust by being believable
- Tell the truth
- Don’t hype or embellish
- Use specific numbers, not generalizations when you’re referring to statistics, results, and data
- Use testimonials to add credibility
- Be consistent
- Over-deliver on your promise
- Have a rock-solid guarantee
This list is just the tip of the iceberg in a very in-depth topic, but they have helped to demystify the secrets of great copywriting for me. I hope they help you to.
Please check out the post I wrote on Ty Tribble’s blog for more copywriting secrets and tips on writing captivating content for your blog. I think you’ll enjoy the post.
Oh, and I almost forgot! I have a free gift for you…
I gave Ty’s readers a Clever Marketer Copywriting Secrets Cheat Sheet with 111 magical copywriting words and 25 bucket brigade phrases to help your writing be more engaging to your readers, to optimize the HEO (human emotion optimization) and to get more readers to opt into your free offer!
Psst…pass it on! Make sure to download a copy for yourself and share it with your friends on Facebook, twitter, and your subscriber list! Here’s the deal, it’s yours to freely share as long as you don’t alter it or sell it!
P.S. Remember to check out the Copywriting Secrets for Blog Writers Part 1 on Ty’s blog. Oh, and if you would leave a comment sharing your favorite copywriting secrets for me over there, I’d be so grateful!