Blog, Video, Audio, and Article Marketing | Reverse Engineering Content Creation

repurposing content for blog video article and audio marketing imageSo how much time would you save if I showed you the secrets to repurposing content for your blog, video, audio and article marketing content in one step?

Leverage your time by repurposing content:

Repurposing content from our blog posts into videos, audios, articles, podcasts, press releases, pdf documents, power point documents, etc. is a great way to gain more time leverage and increase our reach online.  But, it is a lot of work, it takes time, and it often costs money.  Sure, a great idea created in various formats is some time savings, but taking the time to record a video, record an audio, write a post, create a document, screen cast or podcast can take a lot of time and all the different software programs can really add up.

Well, maybe it would be better to say that it takes a lot of work, time and costs money for people who aren’t readers of clever marketer, because I’m hooking you up today with a “Reverse Engineering Repurposing Content Recipe” to give you back your time!

I’ve got some simple but clever marketing tips to show you how to reverse engineer your re-purposing content activities!  The goal is to end up with several pieces from one content idea.

Reverse Engineering Repurposing Content Recipe

Your first step is to begin with the end in mind. Come up with an idea for a post that will be well suited to various content types.

  1. Start of by creating a blog post or power point document outline of the content you are going to create.
  2. Record a training-length video of yourself teaching the bullets on the blog post or power point.
  3. Rip the audio from your teaching video.  Use the free audio extractor software:
  4. Sync the audio and your power point slides in a program like microsoft movie maker to create a screen cast video using software like camtasia or the free version, cam studio.
  5. Have the audio transcribed for you using a software like dragon or use a website like (This transcript is not exact by any means but it’s free and gives me a great starting point for creating documents and such.)

Of course you can always take your blog posts and submit them as articles (try the ezine articles plugin for a shortcut!) and copy them into word to create a pdf and tweak them to repurpose them for a press release.  Publishing your power point is a great idea as well, because I have found for many keywords that people will search for .ppt files!

I’ve been using this repurposing content recipe for a while and the audio extractor tool has become one of my favorites to be able to strip the audios from my videos.  If you know of a better free transcription service, please do tell in the comments below.  So far I’m pleased overall with this one, but the content definitely needs editing!

Please share this on social media and add your “spice” to the repurposing content recipe in the comments below!

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  1. Heather good stuff here. Being well rounded in the content that you create on you blog I think benefits all. This is my second time here visiting you blog I think and it seems you always keep great content and most of all your consistent. Keep up the great work. Talk soon

    • Heather Stephens says:

      Hi Robin,

      I’m trying to get caught up on content after launching a new membership site and having sick kids. Sorry for my delay in replying to your great comment!

      I think we all need to be well rounded in our content. Doing video, audio, and text all appeals to different learning styles. For me, sometimes when I’m reading something while listening to the podcast for instance, it sinks in better.

      Thank you for stopping by and leaving a comment! 🙂

  2. Wow Heather, you just magnified some of the many things I don’t know how to do! LOL.

    I really need to get my head around the Windows movie maker. I’ve had one in the works for a while and Reeaaalllyyy need to get my proverbial act together.

    These are fantastic tips to make one article serve a few directions. Oh girl… how I wish you were my neighbour!

    Thanks for these tips, Im bookmarking this post to come back to.


    • Heather Stephens says:

      Hi Jayne,

      Windows Movie Maker is a piece of cake! Super duper easy to use. Jump in and you’ll get it right away, I promise!

      I wish we were neighbors too. I have said that to Mavis as well. Can you imagine the fun we would have? 🙂


  3. Very Good idea Heather,
    This is a much better way to go about the desired ‘end’, rather than
    trying to make 7 different pieces of content.

    Good stuff!

    • Heather Stephens says:

      Hi Martin,

      How are you? I’m trying now, to get caught up on comments, and I’d still love to talk to you about you know what…

      I like the idea of maximizing my efforts with my recycled content.

      Thanks for the comment. I hope you’re well! 🙂


      • Heather,
        I am going through this post again, trying to implement these steps.
        Could explain to me what you mean by publishing an article as a press release?

        Also, where or how would you publish .ppt files?

        thanks in advance.

  4. Hey Heather,

    Spot on! Many marketers do not realise the power of turning one piece of content into a blog post, a video, a podcast, a press release and a PDF etc.

    When you recycle content, you give your content maximum exposure which will in turn generate more traffic to your blog and business. This is also fantastic for your backlinking adventure.

    Thanks for sharing your insights, Heather.

    All the best,

    • Heather Stephens says:

      Hi Mavis,

      In addition to back links, and more exposure, recycling content is great for appealing to people with various learning styles, and even people with disabilities. 🙂

      Thanks for your comment!

  5. Hi Heather,

    repurposing is awesome, just as well as your recipe for it.

    It would be silly not to repurpose our content. It has a long tradition in cinema and TV. Every time something is invented – also for kids – they repurpose it all over the place: Books, CDs with the read book, CDs with a specially created “lighter” version of the book, TV shows, movies, DVDs, podcasts – and last but not least toys.

    So let’s repurpose !

    Take care


    • Heather Stephens says:

      Hi Oliver,

      (Here I am playing comment catch-up again!)

      You are the king of repurposing. I love your blog posts to squidoo, to podcast, and video.

      You’re my repurposing hero!

  6. Video blogging is something that i have never started and will be working on ti to get started and try to unleash hidden traffic from there

    • Heather Stephens says:

      Hi Vivek!

      Video Blogging is a big traffic getter. My video posts get more views and comments usually. 🙂

      Have fun with it!

  7. Awesome ideas, Heather!

    I was just thinking about repurposing some of my blog content the other day and was considering both articles and video or audio.

    Never thought about saving a step by stripping the audio from a video.

    Thanks for the tip!

    • Heather Stephens says:

      You’re welcome Jeanine.

      Hopefully the audio extractor will save you time on your repurposing! 🙂

      Thanks for the comment!

  8. Hi Heather,

    Getting maximum exposure for our creations makes perfect sense.

    I have to say I go through re-purposing phases and often stop because it just becomes too much to on a regular basis.

    The recipe you provide will help enormously with this.

    Thanks too for the extractor link. I did not know about this site.


    • Heather Stephens says:

      Hi Marcus,

      I hope you love the extractor link. It works great, it’s fast, and dead simple to use! 🙂

      Thanks so much for your reply! Happy repurposing!


  9. Hi Heather,

    Great ideas! I didn’t know you could have the dragon software transcribe videos for you. That is a big time saver! I start from the other way, writing first. It never occurred to me to start from the video first.

    Like Marcus I go through phases in re-purposing my content. It is tedious work but pays off in the end with a more consistent marketing message. The only thing I don’t re-purpose is written material to other written material sources. I am a little paranoid about the duplicate content penalties. I had a few articles taken off line because they were too much alike and since then I always write original content.

    Thanks for the tips!

    • Heather Stephens says:

      Hi Keith,

      Glad to help simplify content creation for you! 🙂

      I have not had a problem repurposing content in the written form. Supposedly Google’s stance has been that they consider duplicate content when it is the same information on the same website. However, with all the changes they have made recently I think article sites are going to become more strict.

      Thanks for the comment!


  10. Yes, perhaps your right.
    It would be more stricter because it seems that the duplicates are waste of time not only on the part of the reader but as well on the one who created it. This topic is so great! Keep it up.


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