Blog SEO Search Engine Optimization Checklist for Beginners

Blog SEO: Searching for the secret to showing up on the search engines?Is understanding how to do Blog SEO overwhelming and confusing to you?  Are you searching for a way to simplify search engine optimization?  I’ve got a simple blog optimization checklist that even a newbie blogger can follow to get great results on your very next post!

The problems with Blog SEO for Beginners:

If you’re like I was when I first started to blog, you probably had to Google SEO to discover what it means!  And with so much to learn about marketing your mlm business online, getting a blog set up, participating in internet marketing training courses, implementing what you’re learning, supporting your downline, coaching your team, and following up with your prospects and leads, it’s no wonder blog SEO falls to the back burner for most beginner bloggers.

Add into the mix the almost voodoo like perception of SEO in the eyes of a technophobic marketer (like I am), it’s not your fault if you’re confused and you’ve ignored it up to this point in your business.  People who offer website and blog SEO services and software, make it seem so complicated that “average” marketers like you and I feel like we’d never be able to do it on our own, and that we’re doomed to fail without purchasing their guidance.  I won’t go as far as to say it’s a conspiracy to get us to buy from them, because they’re out there just like we are trying to earn an income, but I do take my hat off to them for their fantastic marketing finesse!

I’m here to tell you upfront and out loud, I’m NOT a blog SEO expert…by any means.  But I have learned through my own experience, that it’s not as hard as you think and you really can do a lot of things yourself to get your blog showing up organically in Google. (That means showing up in the non-paid section of a Google search…for those of you thinking that showing up “organically” in Google is only for your local farmer’s market.)

Let me preface this list by pointing out you don’t have to do all of the blog SEO optimization tips I’m going to share with you!

When learning anything, the first time you do it is always harder than after you’ve done it over and over again.  Think about learning to drive a car.  When you first got started you had to think about E.V.E.R.Y.T.H.I.N.G and after driving for a while it became second nature.

Writing a blog post that is optimized for the search engines is the same way.  There is a lot to think about in the beginning.  The good news…you can’t kill yourself if you make a mistake, and you can always go back and optimize your older posts as you get better and learn more.

So here we go! Starting from the top of your “edit post” screen in your wordpress admin and working your way down the page:

10 step blog SEO search engine optimization checklist for beginners:

  1. #1 Important step is to pick 1, 2, or 3 keywords your blog post is going to be about and be very focused on them in your post.  Know what they are before you write, so you can include them naturally in your post. Use the Google keyword tool to brainstorm.
  2. Your blog post title should be clever, informative, ask a question, give a command or something to catch the eye of your readers, but it should also include your keyword phrase in the first 4 words if possible.
  3. The permalink of your blog post should contain your keyword phrase as well.  This is the URL of your blog post.  (Make sure your permalinks are set to Custom: /%postname%.html so your URL can contain your keywords)
  4. Include your keyword phrase throughout your blog post and bold them where it seems natural.  Here’s where to place keywords in your post:
    1. in the first paragraph of your blog post
    2. in the sub headlines of your post
    3. in the names and titles of any photographs you show on your post
    4. in any anchor text you’re linking to somewhere else on your site or the internet. (That’s where you link text that is descriptive of what your reader will find on the page you’re linking to, instead of using generic text like: “click here.”  See the “All in One SEO Pack Plugin” link below for an example)
    5. in the last paragraph of your blog post
  5. If you don’t already have it, go get the All in One SEO Pack plugin for your blog and install it immediately! (I’m going to call it AIO SEO in this post to make reading it easier for you.)
  6. In the Title field of the AIO SEO pack: (Every blog post is it’s own page and should have it’s own unique title!) Enter a unique blog title for every page on your blog that contains your main keyword phrase relevant to your post.
    1. this title should be keyword rich but readable and intriguing for people who may find your post in a search online.
    2. this title will also show up in the retweets by your readers if you use TweetMeme on your blog.
    3. this title will be what people see in the top left hand corner of their screen when they’re looking at your post.
    4. this same title text should show up somewhere in the body of your blog post as well.
    5. this title text does not have to be the same as the url or your blog post title
  7. In the Description field of AIO SEO pack enter a brief description of your blog post (160 characters if possible) and make it intriguing so your readers will want to read it.  Include your keywords relevant to your page in the sentence or two you use to describe your blog.
  8. In the Keywords field of AIO SEO pack, enter a few of your keywords.  Don’t pack this ultra full, but be sure to get the big keywords you’re going after in your post in there. (There’s debate as to how many to use, but keep in mind the search engines love relevant content so how ever many you use, make sure they fit with your content!)  (I copy/paste this into my tags on my blog post as well.)
  9. Use your keywords in your blog’s categories.
  10. Use anchor text that links to older blog posts you’ve written that are related to the one you’re writing. (Anchor link to the page title-the one from the AIO SEO Title field– from that older post.)

Now, I say it again.  You don’t have to do ALL of these things have great blog SEO if they’re overwhelming to you.  If you can only focus on ONE thing focus on the All in One SEO pack.  As you begin to follow these steps, they will become habit and you won’t have to think about them every time you sit down to write a post that is optimized for blog seo.

I wish you tons of success and I can’t wait to see your posts in my Google searches!  Implement these blog SEO tips today and get your awesome content out there where it can help others and help you get paid what you’re worth!


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  1. Hi Heather,

    thanks for this list, it really helps me to see the light in this subject because so far, I have seen the subject like you and wondered if it’s really that complicated.

    Take care


    • Heather C Stephens says:

      Hi Oliver,

      I am glad I could help! It’s not too tricky of a project for anyone to tackle for themselves if they know what to do. Thanks for stopping by and sharing your thoughts!


  2. Heather, thanks for this post..the technical stuff is definitely not my strength, you’ve done a nice job simplifying the steps! Thank you, Michele

    • Heather C Stephens says:

      That’s great, Michele. I’m so glad I could simplify things for you!

      I’m a bit of a technophobe myself! What I love about marketing online is that we can use our strengths to the fullest, and there are an abundance of solutions within our circle of friends online to make up for our weaknesses. And with most things I’ve tried online so far, once I dig in and try it, it’s not as hard as I originally thought it would be. Let me know if you need any more clarification!

      Thank you for commenting!

  3. Hi Heather,

    You have made 10 great tips here but number 6 stands out for me as I really didn’t know how to use All In One SEO until a week or so ago. I have done what you have written and it really works. These are 10 great tips and will help everyone out. Thank you.

    Tristram Lodge

    • Heather C Stephens says:

      Thanks for the feedback, Tristam.

      Please check back in and let me know how the tips continue to work for you. I’ll be excited to hear and share your results!

      I really appreciate you taking the time to comment on my blog!


  4. Hi Heather,

    Thank you so much for this post. I have the plug in but have been wondering what to put in each of the fields. I’m slowly getting a handle on all of this SEO information and you have explained it so simply. Its funny now looking back it doesn’t seem that hard.
    Thanks again.

    • Heather C Stephens says:

      Hi Megan!

      Thank you for stopping by and leaving a comment! I’m glad to help with the All In One SEO Plugin for you! It really isn’t so bad after you do it a couple of times, it will eventually become part of your blogging routine.

      Thanks again!

  5. Heather: This is one of the best lists for how to blog that I have found on the net. I will definitely link to this posting in a blog article that I am writing to help my copywriters become better.

    One thing that I noticed about your blog that you might want to change: There are a few HTML errors that are causing the character  to show up before and after your sentences. It might be a browser issue. I am on Firefox.

    Again thanks.


  6. Not a bad checklist at all, People who don’t understand would indeed think SEO is rocket science, it’s not at all. Just need to be resourceful. Thanks for the great post! this will indeed provide ranks in search engines

    • Heather C Stephens says:

      Thanks, Charles, for the comment!

      I’m not an seo expert by any means, but I’m always learning more and it’s really not as hard as I tend to think it is. 🙂


  7. Heather, This is a wonderful post! Great value indeed!! I have written these tips down for my future use. I will come back to visit your blog again…Thanks!

  8. Nice list, I also recommend the plug-in “Google XML Sitemaps” – it automatically creates a sitemap for your WP site. It’s always the second plug-in I install…right after AIO SEO Pack 😉

  9. This is a good list for SEO beginners that will guide them in what to do next and the don’t and do’s that they need to remember in the SEO industry.

  10. Fantastic tips,ive been looking for something like this for quite a while,great to get it all in one place,thanks for sharing

  11. This is just what newbies need, a guide to optimizing their website’s potential. SEO may not be as complicated as most people would think, although it can be at times but reading from blogs and other sites will help you through that. Like the new panda algorithm that confused a lot of people when it came out. Reading from blogs and knowing that other people are experiencing it too, can help you through those. Also the adjustments needed for changes like that.


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