3 Secrets to a Sexy Blog Schpeel

What do you say when someone asks you about your blog?Frankly, sweetheart, I don’t give a damn.

I spent the entire day yesterday schmoozing and socializing with hundreds of other bloggers at BlogHer and I’m absolutely stunned by the lack of focus the majority of them had when I ask them what they blog about.   I’d rather pull my toenails out that hear another pitch like:  “I blog about being a mom, my knitting hobby, and my cats.”

I’m dying here!  I don’t care about what’s happening in your life because chances are it’s a lot like mine and I’d love to hear something new!

Ladies, we need to take a big lesson from the guys here at BlogHer11, who stand head and shoulders above the girly-girls.  Not because they’re obviously a taller minority in general, but because they have a point and they know how to get to it rather quickly.

Home based business owners, this applies to you too, when it comes to talking about your business to others, so please listen up. 🙂

One of the best blog pitches I received yesterday was from Andrew Wilder from EatingRules.com.  He simply said his blog was Eating Rules and he said he blogs about how to simplify healthy eating and nutrition into three simple rules.  Why?  Because healthy eating shouldn’t suck.

Wow!  You’d better bet I went to check his blog out to learn more about him and what he does, and I passed his blog on to about 1/2 a dozen other women later on that day.

There are 3 things you need to include in a great blog pitch:

1. Before you talk about your blog to someone, get it clear in your mind why you’re blogging and please make your point to tell me something interesting, something that’s going to shock me, entertain me, or at the very least something that’s going to make me think.

I totally get the concept of having a creative outlet and a place to express yourself, but your blog should still have a purpose! Is it to entertain, educate, inspire, or keep your audience informed about what’s happening in your field?  Is it to establish your credibility or give you exposure for your new book?  Or maybe (heaven forbid) it’s to generate leads for your home based business or coaching practice so that you can help others and make an income for yourself too?

It doesn’t matter what the purpose is.  What does matter is that it has a purpose and you know what it is.

2. Say something that makes me want to read it!  Don’t be scripted and dull but definitely know what you’re going to say when I ask you about your blog.  Say something that is going to make me want to drag my phone out of my pocket and check it out.  Even if it’s not a for me it will at least make it easy for me to connect you to the person I sat next to at the previous session who would be perfect for your audience!

3. If you’re paying money and attending a conference, networking meeting, or any type of business venue, what do you want to accomplish while you’re here?  Do you want to connect with others?  If so, who is on your hit list?  Why do you want to connect with them?  What is your next step after you’ve met, exchanged business cards, and moved on?

So to make it short and sweet, here’s how to have a great response when someone asks you about your blog.  Think of the acronym WIN to help you in your conversations today.

W=Why: Minimize the “what” and emphasize the “why.”  I’m blogging about _________to: “inspire others to _____,” “teach moms _______.” etc.

I=Inform: Tell me your blog’s name and tagline.

N=Next step:  Tell me why you’re here.  “I want to learn how to ____.”  “My goal is to connect with _____.”

It’s so easy to feel weird talking about ourselves, but that’s why we’re all here.  I wouldn’t ask you about your blog if I didn’t want to know, so say it loud and proud with passion and punch today!  I can’t wait to meet you! 🙂

Heather

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Comments

  1. Hi Heather,

    You have raised very interesting issue here. Even if you’re a good blogger but can’t tell effectively what you blog about then you’ll leave bad impression on listener so be creative while telling about your blog.

    • Thanks Riya!

      Marketing isn’t just confined to the internet, everything we say and do could be an opportunity to market ourselves and our business. We need to be prepared when those opportunities arise so we can make the most of them!

      Thanks for the comment!

      Heather

  2. Hi Heather,

    There’s a woman where I work that you don’t want to say hello to in the morning, because she’ll chew you up and spit you out for having the nerve of being so friendly at 6AM. 🙂 She reminds me of Don Rickles. In fact, her name is Donna.

    I’m sure you’re not like that. I do appreciate your formula of how to introduce your blog to really busy people. I hope this keeps me from being politely endured.

    Lou

    • Hi Lou,

      Glad to see you! I’m so surprised that people aren’t more confident and bold about when they’re talking to their blogs. Wonder if it’s an alternate identity thing, being more comfortable online, but a good many of the women bloggers I’ve met have been wishy washy in their replies. Not all, I must say, I’ve heard several great pitches today, which is refreshing!

      I believe that the issue must be that people struggle to talk about themselves. It’s not about me being too busy, but when you’re making the rounds on a table of 10 you need to get to the point.

      I’m glad that you found some value in the formula and I hope you’re having a great weekend!

      Thanks for your genuine and honest comment. I appreciate it!

      Heather

  3. Hi Heather,

    thanks for sharing your insights. Love it while I feel a certain level of, hm, is it anger, or some type of shocked amazement ?

    I feel like being on this conference and it doesn’t really matter whether it is for men or women.

    Aren’t most people drifting on the ocean aimlessly ? One wave gets them in one direction, the next in the other, and finally they’re washed ashore.

    Chances are they had fun, at least.

    Well, one purpose of my blog is to get people think a bit deeper about themselves and their lives. I share a lot of personal experiences exactly from that angle and with that pupose: Getting people to think.

    Take care

    Oliver

    • You know me so well, Oliver.

      Yes shocked amazement. You’re right there is as much value for men as there is for women at this conference, but I’m so surprised as to how meek some of the women I’ve spoken with are. The crazy thing is that when I’ve followed up and read their blogs, their online voice is much more bold.

      I’m feeling today that it may be a confidence thing which totally saddens me. Even in an environment that is very pro female blogger, there are women who aren’t stepping into their brilliance. They need to be proud of the voice they have and the difference they can make in the world and in the lives of others with it.

      Yes, I think everyone’s had fun. There’s been fantastic training and fun parties, and definitely a feeling of sisterhood being here.

      I love the purpose of your blog…always have. It’s so good to see you and I’m so anxious to get back on track with CM after the kids get back to school. It’s a part of me and I feel a renewed passion to help men and women embrace their greatness and play a bigger game.

      Thanks for your comment. Have a fantastic weekend!

      Heather

  4. Hi Heather,

    I dig your gem: get to the Why.

    We are emotional creatures driven by Whys, not Whats. Whats are nice looking, but it’s the Why in the What – the powerful emotions – which drive us to do what we do.

    ID and speak your Why, and you easily connect with others with a similar Why.

    Thanks Heather.

    RB

    • Thanks Ryan!

      You’re so right that the why’s are what connect us and make us know if we want to get to know each other better, connect in social media, etc.

      Appreciate your comment. It’s great to see you.

      Heather

  5. Sakura says:

    I am still confused with what Ryan’s view but I got his drift. Why is equal to curiosity. This is what people are trying to know what they want to know. Curiosity = why. Reasons.

    🙂

  6. Hello Heather,
    Loved your post. It is always necessary to think out of the box and come iwth exiting as always so that people will like and appreciate it. Conferences help a lot make you much more confident may it be women or men’s conference.

    • Thanks Paul!

      I think conferences do build confidence in us. It’s fun to learn from the people above us and be that teacher in the moment for the people who are just starting out in their businesses.

      Thanks for the comment!
      Heather

  7. melody says:

    Your blog post here it’s quite interesting, it’s well written..thanks for sharing…

  8. Hi Heather,

    One thing I’ve learned in my communication class was the importance of how you say things. Words or sentences can be taken in different meanings depending on how you say it. I think the same goes online, only that we have to do it by choosing the right words instead of tones. 😉

  9. Hi Heather, glad to see you have been able to squeeze a few posts in here and there. I am just getting back into the routine after chillin over the summer. I just had to succumb to the fact the kids were home and I just couldn’t do both despite rising early on most days. Besides up in Harrison where WIFI is IFFY 🙂 at the best of times it was just better on my nerves to surrender.

    Anyway… I’ll bet you were surprised to find that type of response. I figured you’d be with a bunch of real go-getters.

    Funny, on my list, about 6 down I do have a post outline talking about the difference between your purpose and your why.

    Our views on this might conflict a bit. I feel my ‘why’ is my kids and being able to live my life at home in order to spend this quality time.

    My purpose however is to empower, boost, encourage and challenge others (specifically women) to step outside their comfort zone and start a business to create life changes.

    I’m even considering putting a ‘purpose’ on the Nav Bar. Obviously with an expanded write up.

    In any event… I can’t believe some were not clear on what they did and why… or maybe they just did it as a fiddle faddle hobby…?

    good to see you. We MUST get caught up. I’m going through withdrawals.

    🙂

    best

    Jayne

    • Hey Jayne! 🙂

      So good to “see you!”

      Yes, my writing schedule has been quite sporadic, but that changes now. I’ve hit myself in the head for letting things get in the way. As you said in your other comment, that this is the year…we still have the whole 4th quarter to make it happen, so let’s link arms and do it! 🙂

      I think that a lot of women at BlogHer rocked, but there were a lot of beginners there. Cool to see new people coming in, but I expected more focus from those who are willing to fork out the big bucks to attend a conference like that.

      Who knows…I got some goodness out of the event and met a few people I’ve connected with since, so it was a success overall.

      Talk to you soon! 🙂

      Heather

  10. Exactly! Say something that would attract your readers to read your post in order to drive traffic to your site. Also, always write a catchy title.I guess both factors should go hand in hand.

  11. When we are meeting new people, sometimes we want to make ourselves sound more interesting or glamorous per se, but fail to realize that the basis of starting a connection is honesty. Be true to yourself and know who you are. This leads us to your acronym WIN – respond honestly and it will all flow naturally.

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