I spent the entire day yesterday schmoozing and socializing with hundreds of other bloggers at BlogHer and I’m absolutely stunned by the lack of focus the majority of them had when I ask them what they blog about. I’d rather pull my toenails out that hear another pitch like: “I blog about being a mom, my knitting hobby, and my cats.”
I’m dying here! I don’t care about what’s happening in your life because chances are it’s a lot like mine and I’d love to hear something new!
Ladies, we need to take a big lesson from the guys here at BlogHer11, who stand head and shoulders above the girly-girls. Not because they’re obviously a taller minority in general, but because they have a point and they know how to get to it rather quickly.
Home based business owners, this applies to you too, when it comes to talking about your business to others, so please listen up. 🙂
One of the best blog pitches I received yesterday was from Andrew Wilder from EatingRules.com. He simply said his blog was Eating Rules and he said he blogs about how to simplify healthy eating and nutrition into three simple rules. Why? Because healthy eating shouldn’t suck.
Wow! You’d better bet I went to check his blog out to learn more about him and what he does, and I passed his blog on to about 1/2 a dozen other women later on that day.
There are 3 things you need to include in a great blog pitch:
1. Before you talk about your blog to someone, get it clear in your mind why you’re blogging and please make your point to tell me something interesting, something that’s going to shock me, entertain me, or at the very least something that’s going to make me think.
I totally get the concept of having a creative outlet and a place to express yourself, but your blog should still have a purpose! Is it to entertain, educate, inspire, or keep your audience informed about what’s happening in your field? Is it to establish your credibility or give you exposure for your new book? Or maybe (heaven forbid) it’s to generate leads for your home based business or coaching practice so that you can help others and make an income for yourself too?
It doesn’t matter what the purpose is. What does matter is that it has a purpose and you know what it is.
2. Say something that makes me want to read it! Don’t be scripted and dull but definitely know what you’re going to say when I ask you about your blog. Say something that is going to make me want to drag my phone out of my pocket and check it out. Even if it’s not a for me it will at least make it easy for me to connect you to the person I sat next to at the previous session who would be perfect for your audience!
3. If you’re paying money and attending a conference, networking meeting, or any type of business venue, what do you want to accomplish while you’re here? Do you want to connect with others? If so, who is on your hit list? Why do you want to connect with them? What is your next step after you’ve met, exchanged business cards, and moved on?
So to make it short and sweet, here’s how to have a great response when someone asks you about your blog. Think of the acronym WIN to help you in your conversations today.
W=Why: Minimize the “what” and emphasize the “why.” I’m blogging about _________to: “inspire others to _____,” “teach moms _______.” etc.
I=Inform: Tell me your blog’s name and tagline.
N=Next step: Tell me why you’re here. “I want to learn how to ____.” “My goal is to connect with _____.”
It’s so easy to feel weird talking about ourselves, but that’s why we’re all here. I wouldn’t ask you about your blog if I didn’t want to know, so say it loud and proud with passion and punch today! I can’t wait to meet you! 🙂