As I set out to launch my business online as a beginner blogger, I wished I had someone to ask about things when questions arose. It’s hard to not feel alone as a beginner blogger and if you’re like me, the more you tried to dig in and learn, the more confusing the technical tangles became. It become very apparent to me that my blogging career was full of things I didn’t know that I didn’t know and I would spend days trying to figure the little things out.
So today I’m launching a series of posts, where I can answer your questions and help you avoid all the headaches and challenges you’re having as a beginner blogger in the confusing internet marketing world. If there is something you’re struggling with regarding your blog, please forward your questions to me in the comments, email, facebook message, or by phone. 🙂
One frequent beginner blogger question I have been receiving, results from my clever marketer prove it challenge requests that we track our progress and take a snapshot in the beginning of the challenge so we know where we have started and we can see how far we’ve come by the end of the challenge.
Beginner Blogger Q & A: Monitoring Your Progress
This is very easy to do in just a couple of steps and will give you an accurate picture of where you are right now. I want to preface this by saying that our stats are not the most important thing in our business, and please don’t get hung up on tracking them. Your results are going to fluctuate over time and how frequently you post.
A Beginner Blogger Bird’s Eye View of Google Analytics
This is probably the most comprehensive tool you can use for your blog tracking, although it can be overwhelming to a beginning blogger. (It’s overwhelming to me too!)
You will need to set up a google analytics account and install a tracking code. It’s a pretty simple thing to do.
What Google analytics tracks:
- Number of unique visits to your blog
- Number of page views
- Average number of pages viewed per visit to your blog
- Your bounce rate: how many people click away after looking at only one page
- How much time people spend on your site
- What percentage of your visits are new visitors
How to sign up for Google Analytics:
- Install the Async Google Analytics Plugin from your wordpress dashboard
- Go to Google Analytics and sign in with your Google account. (If you don’t have a google account already you will have to set up an account first, in order to use Google analytics.)
- Click the sign up button for Google Analytics and fill in your information in the fields it asks you to fill out and keep working through the various pages until your account is created.
- Skip the “paste this code into your site” step and click finish
- On your google alnalytics page, copy your UA-#######-#
- Go to wordpress dashboard, settings and click on google analytics.
- Paste in your UA # where it asks for your analytics account id then scroll down and update the settings.
Here’s what a beginner blogger should pay attention to in Google analytics:
- See where your blog traffic is coming from
- See what keywords people are searching for before they found your blog
- This can give you some great ideas for content
- What content have you created that people like best?
Simple, in Your Dashboard, Beginner Blogger Plugin for Tracking Blog Stats:
Stats allows you to have stats on your blog right in your blog’s dashboard!
- Who is referring traffic to you?
- Which posts are getting the most views?
- What search engine terms are being used to find your blog?
- What links are people clicking on your blog?
- Who is linking to you?
A Beginner Blogger Guide to Your Alexa Score:
Your alexa score is not the most important part of your blog. We should be much more focused on having a great relationship with our readers than having a great alexa score, but tracking your alexa score will help you get to know your market better, track your competition, and see how your blog is growing. All the sites are ranked by the amount of traffic they receive. A site with a low alexa score gets more traffic than a site with a higher alexa score.
If you enter your blog’s url and click search on alexa.com, then click “get details” you will receive a lot of valuable information about your blog.
Traffic information: How are your traffic stats improving over time?
- Traffic Rank
- Page Views
- Time on Site
Audience: Get to know your readers’ demographics!
- Browsing Location
You could lose yourself in trying to analyze all this statistical information, so I recommend, especially to a beginner blogger, that you check it occasionally, but focus on creating content and connecting and building relationships with your readers.
The information you gather from your blog, Google analytics, and alexa can help you to know what types of content your readers like best, get a snapshot of who your audience is, and how you are doing at keeping your readers interested and coming back.
When I was a beginner blogger and I first learned how to track my blog stats, I was obsessed and would check my stats at least daily. I think it was a bit of a novelty at first and was exciting to see the numbers going up. But I’d get frustrated and upset if the numbers went low. I’ve learned that your stats are going to fluctuate based on how frequently you post, how much you’re engaging in social media, what content you’re producing, etc. Last week, for instance, I had 323 visitors on Monday and on Sunday when I hadn’t posted anything and I was unplugged from my computer I had 137 visitors. My alexa rank on Monday was 88, 692 and today, one week later, today, it is 80,276. So even though my “visitors” had gone down my alexa rank still improved significantly.
So if you’re not a beginner blogger, please comment and let us all know what stats you find helpful in your blogging. If you are a beginner blogger, please comment and let me know what other blogging questions you have! And please share this post on social media to help other beginner bloggers get their burning questions answered too!