Beginner Blogger Q and A: Pick a Profitable Target Market and Niche

Beginner Blogger Know Your Picking a Great Niche Target Market  ImageHey beginner blogger, before you waste your time building and marketing your blog, here’s how to make sure your target market will be profitable!

In yesterday’s beginner blogger q and a post we talked about how to choose a niche and target market, but today we’re going to evaluate your ideas and make sure that you are entering a niche that you can make money in, and you’re entering a market that is spending money and you can connect with!

Also, please make sure you’ve read the beginner blogger creating your free opt in offer post and that you’ve requested a link to today’s free webinar.  You can only receive the recording via email if you register!

Beginner Blogger Tips for Validating Your Niche:

  1. Pick a niche that other people are already making money in.
    1. Are there books on the topic?
    2. Are there magazines in the niche?
    3. Do your keyword research: is there enough search volume for the niche?
    4. Are people paying for advertising space on Google in your niche?
    5. Are people building blogs, groups and forums in your niche?
  2. Pick a niche that solves a problem or fulfills a passion that your target market has.
    1. Remember that people will pay money to eliminate pain or to gain pleasure (your niche must do one of these!)
    2. Examples of pain markets: weight loss, debt reduction, business struggles, teen parenting, etc.
    3. If you’re not in a pain market, make sure you’re in a market that spends money to feed a passion.  Examples of passion markets: scrap-booking, cooking, golf (Think of obsessive hobbies!)
  3. Pick a niche you won’t get tired of.

Beginner Blogger Tips for Validating Your Target Market:

Just like picking a profitable niche, you want to make sure that you validate two things with your target market:

  1. You can find them
  2. They are spending money in your niche (see validating your niche above. 🙂 )

Places for the beginner blogger to look for their market:

  • Google Groups
  • Facebook Groups
  • Yahoo Groups
  • Meet-up Groups
  • Forums
  • Blogs
Validating that Your Niche and Target Market will be Profitable

I hope to see you on the Creating Your Irresistible Opt in Offer webinar today.  If you can’t make it, that’s okay, please enter your name and email anyway so that I can send you the recording.  There will not be a public link shared so, the only way to get the recording is to opt in.

I hope that you’ve enjoyed the beginner blogger series!  I’m loving the feedback from all of you, so please keep the questions coming. You can email me at heather at clevermarketer dot com.

Please share your thoughts below and please notify others you know who are in the beginner blogger stage about this series, and today’s webinar!

Oh, and if you need to get caught up…here are the beginner blogger questions I’ve covered so far:

Related Posts Plugin for WordPress, Blogger...


  1. Hey Heather,

    I think finding a niche for people is hard, sometimes we get stuck on finding the ‘perfect’ niche and really there is not such thing.

    It first has to be something that interests you, meaning if I asked you about your favorite thing you could talk about it for hours, it gets your blood flowing, it’s something you really care about.

    I think focusing on money gets people on the wrong track too. It should never be about money first. There really is something to be said for the saying, “Do what you love and the money will come”.

    Some people hate that saying but with the right mindset I think it’s true 🙂

    • Heather Stephens says:

      Hi Liz,

      Perfectionism plagues all of us from time to time, and unfortunately, you’re right, picking a niche can be one of them!

      It does have to be something meaningful to you. I suggested in the audio in the previous post, that you pick something that bores your family because you can talk about it so much! (We think alike!)

      I agree that we can almost always find a way to monetize our passions. 🙂

      Thanks for the comment!

  2. Hi Heather,

    thanks for sharing your advice. Sometimes we have to invent our niche. Many uber-successful did so, like Joanne K Rowling or Madonna, for example. Niches that are too popular can easily be saturated.

    A friend of mine drives taxi. Instead of doing the queue at the railway station or the airport like everybody else, he drives around and eventually makes more money than his waiting competition.

    Of course, there’s nothing wrong with a me-too niche. We only should be aware of the competition. If we are in a me-too niche, we have to do things a little bit differently than our competition – and probably also do different things.

    Thanks for sharing your insights.

    Take care


    • Heather Stephens says:

      Hi Oliver,

      If only we were all as brilliantly talented as JK Rowling and Madonna, niche picking would be a piece of cake!

      I think that many of us, in our tribe specifically, share the same home based business/internet marketing niche, and at a glance it may seem saturated, but we all have our various teaching styles and twists on this topic that make our niches unique to us. Like your taxi driver friend…we have to find our own unique way.

      Great comment! I always love your input! 🙂

  3. Hi Heather,

    I like your insight and Oliver’s take in the comments section too.

    It helps to find a profitable niche to gain confidence in your business endeavors. When somebody has made money in the niche already you too believe you can make money.

    I also resonate with Oliver’s take that we sometimes need to invent our niche. This might take more work in the beginning but if you can persist in spreading the word you can make an absolute fortune by being the only you in your niche, or by being a Big Fish in a small pond.

    More than anything, when validating your niche make sure the idea of working at it makes you come alive. There will be ups and downs, and if you don’t have a passion for what you do your #3 (getting tired of your niche) will arise and you will want to quit.

    Thanks for sharing your insight Heather.


    • Heather Stephens says:

      Hi Ryan,

      Great comment!

      Passion for what we do applies to every aspect of our business! I think you bring up a great point that there are ups and downs and passion and persistence are pinnacle!

      I personally would not recommend a beginner blogger pick a niche that doesn’t have some traffic and competition already.

      Picking a niche that is already buzzing offers so many advantages to getting a business blog off the ground. Commenting within the niche (which you’re so awesome at) for one example as a way to drive traffic to your blog. There are so many more benefits, joint ventures, learning from others, etc.

      The best situation, in my opinion is to pick a niche that has some life already and find a need within it.

      Thanks for your comment!

  4. I’m really enjoying this beginner blogger series Heather. I like your tips for validating your niche. I think the first thing I learned when I was a beginner was that I should avoid the guess work and select a niche that other people are already making money in.

    Picking a niche that solves a problem is also normally a winning strategy. It really is simple once you sit back and take a look at it, but as a beginner blogger it’s easy to get overwhelmed with all the information. Thanks for keeping it simple.

    • Heather Stephens says:

      Hi John,

      I’m glad you’re enjoying the beginner blogger series! I think that with almost anything in life, when we sit back and take a look at it, the best solution is usually the most simple, but it’s hard as a beginner to look at things with perspective.

      Thanks for your comment!

  5. Great series so far Heather

    It is easy to decide to make money online, it is really tough to decide what niche to get into and how to brand oneself.


    • Heather Stephens says:

      Hi Peter,

      I agree, that deciding to start a home based business to make money online is easy, but there is definitely work involved and some big decisions to make early on. 🙂


  6. Hi Heather

    Good points. I too wrestled with this daunting choice of choosing a niche as I set foot into the online jungle.

    And that wasn’t too far ago either.

    However, I came to realize that even if one chooses a “me-too”
    niche, the internet world is so big that you will attract
    plenty of like minded people…

    On condition: be yourself. You ARE unique in your personality.
    …unless someone has cloned you. 😉

    Does this make sense?


    • Heather Stephens says:

      I love your abundant thinking, Robert! There is no limits placed on us in our business, and even in a tiny market, the number of ways we can invent to help others is infinite! 🙂

      Your one condition, to be yourself, is one condition that no one should overlook!

      Great, great comment, Robert!

      Thank you,

  7. Hey Heather,

    Thanks for the excellent series. Great tips on confirming the niche you have chosen. Once you’ve done that, it’s only the beginning. The hard work is still to come!


    • Heather Stephens says:

      Hi Wayne,

      Choosing a niche is just the beginning! You’re so right. The hard work is consistently creating content and connecting with others…but if you’ve chosen a niche you’re passionate about, the boundaries of ‘work and play’ get blurred. Don’t you think?

      Thanks for commenting!

  8. Hey Heather,

    I’m loving this series! Great tips on how to identify your target market and profitable niche.

    It can be hard to achieve this in the beginning but the key is to do a thorough market research and go where people hang out to see what they’re struggling with and what they talk about.

    Thanks for sharing your insights. Keep them coming!

    All the best,

    • Heather Stephens says:

      Hi Mavis,

      I’m so glad you’re enjoying the beginner blogger series! 🙂 It’s been fun to write because it helped me to get in touch with some of the struggles I had early on that I was taking for granted that I had solved for myself!

      Market research is a necessity for sure!

      Thanks for your comment!

  9. Finding a niche can be tough. Sometimes it seems that my interests and passions are so very excluded from the money-making world because it’s populated by other do-it-yourselfers, and they’ve all posted their own how-to’s on their own blogs and YouTube.

    My choices seem to be try to make money in this niche that seems like there’s no money being spent (favorite topics include better ways to be frugal or do it for free, after all), or try to find a niche that I really don’t like?


  10. Awesome series heather. You’re doing great work.

    Great tips on choosing a profitable niche. Thanks for sharing this great post.

    Keep up the good work.

    • Heather Stephens says:

      Thanks for the comment, Devesh! I appreciate it!


  11. Hi Heather,

    I enjoyed this post. Choosing a niche is important.

    Probably when one knows why one is blogging then choosing a niche becomes a little easier.

    I believe those whose blog will become their main business focus are better off as they have a much better opportunity to choose niches that are not bursting at the seams.

    Choosing anything to do with network marketing or Internet marketing is a lot more tricky as people will discover when they try to find profitable niche keywords for their sites.


  12. Another tip for finding that niche is weighing up your proposition: do you have something (an affiliate link? a brand?) that can outweigh the ‘free alternatives’ out there online? People can get loads of information for free, but can that pain be outweighed by going to you and making a payment (usually through an affiliate)… differentiation counts for as much as anything, especially in niche marketing.


  1. […] This post was mentioned on Twitter by Hector J Cuevas and Sherman Smith, Grow With Stacy. Grow With Stacy said: RT @StephensHeather Beginner Blogger Q and A: Pick a Profitable Target Market and Niche: functio… #proveit2011 […]