Beginner Blogger Q and A: Creating an Irresistible Opt-In Offer

Beginner Blogger Irresistible Opt in Offer ImageWe continue today with the beginner blogger question and answer series with the ever so overwhelming, irresistible opt in offer!  For some reason, myself included, the opt in offer is one of the hardest challenges for a beginner blogger to overcome.

If you’re a beginner blogger who is struggling with your opt in offer, you’re not alone!

Maybe you don’t have one, or maybe you have one but it’s not converting your visitors into subscribers, or maybe you’re just not sure if you have the best opt in offer for your niche.  Whatever the case, I will help you brainstorm some ideas in today’s post so you can look at your opt in offer with a fresh set of eyes.

And please hang in there with me to the end of the post, because I have a huge free surprise for you that you’re going to absolutely love!

My Beginner Blogger Opt in Offer Mistakes:

  • Not having a valuable opt in offer from the very beginning of my blog:

I think I probably started to create 5 or 6 different opt in offers when I was a beginner blogger, but I never felt confident enough to use any of them.  So, I started a blog without my opt in offer in place, offering only a subscription to a newsletter to go with my content.

As you can imagine, this was totally useless and I think I had about 3 or 4 people join my list over a matter of a month.

  • Not having an opt in offer that matched my blog topic:

I was frustrated and out of ideas, so I ended up purchasing the private label rights to 100 premium wordpress themes and offering that on my blog.  But, on a blog geared toward mompreneurs, (not on blogging) it totally didn’t match my niche.

  • Not having an eye catching opt in offer box:

My opt in offer (the 100 premium themes) was totally generic with a picture of a blog theme and an opt in box straight out of aweber.  There was nothing to draw the eyes to it.   I thought I should jazz it up a bit, so I added some bright red arrows and red text, which took me to the other extreme of making my opt in offer look cheap and sales-y.

So, I went back to the drawing board.

Various Opt in Offer Options I Considered as a Beginner Blogger, and Why I Didn’t Choose Them

  • 7 Day Boot Camp

I thought about creating a 7 day boot camp type of opt in offer, but second guessed myself because I don’t want to wait 7 days for information myself.  And of the 7 day boot camp’s I had signed up for, my attention span lasted maybe 2 days.  I wanted something someone could consume in a short period of time, right away when the excitement of getting it was still fresh in their minds.

  • E-Book

I thought about creating an ebook, but that just felt overwhelming and time-consuming for my already super busy schedule.  I purchased several private label rights ebooks, with the intention of combining them into an original piece of work, but it was actually a whole lot more work and because they were not my thoughts or my ideas, and I am a total perfectionist, it just didn’t feel good enough for my readers.

  • Affiliate Product

I did consider using an affiliate opt in offer, but I wanted to build my list and my personal brand, not someone else’s.  And to me, offering an affiliate product didn’t feel a whole lot different than marketing my company branded website, which is identical to every other business builder in my company.

I was branding myself in order to stand out of the crowd…and an affiliate product didn’t fit that vision for me.

I had been listening to Mike Klingler’s emails and audios from last summer, and it was clear to me that if I was going to step into a leadership role, I needed to own my own content that continued to build my brand, between my readers’ visits to my blog.

(Yes, I am aware that many of you use a funded lead proposal marketing an affiliate product for your opt in. I’m not here to convince you to stop that.  If affiliate marketing is working for you and you’re having great success with it, then by all means, keep doing it.  I’ve been there, done that, got the t-shirt, and it didn’t fit.)

25 Opt in Offer Options You Might Consider:

  1. Article Packet
  2. Ebook
  3. Recorded Audios
  4. Live Conference Calls
  5. Email Courses
  6. Video Courses
  7. Training Video
  8. Live Webinar
  9. Free Consultation/Coaching
  10. White Paper
  11. Free Trial
  12. Free Sample
  13. Blog Instillation or Technical Help
  14. Phone Apps
  15. Software Download
  16. PLR Product Download
  17. Membership
  18. Subscription
  19. Expert Interviews (Recorded, Live, or Written)
  20. Music
  21. Photos
  22. Tips Sheet
  23. List of Resources
  24. Gift Certificate, Gift Card, or $ Off Purchase
  25. Contest or Challenge

You can use any one of these ideas, or for a clever marketing strategy, combine them to add more value for your opt in offer.

Don’t forget that the content you share on your blog is the best representation of the quality your readers will expect from your opt in offer!  If your blog content is lousy, your readers will obviously not want to opt in.  If it’s over the top…well you know–they’ll be excited with the heightened anticipation of what they’re about to receive as they enter their name and email into your opt in form.

The bottom line is that you need an offer that helps you brand yourself, stand out from the crowd, and truly gives your readers results!

The challenge is that there are specific opt in offers that are proven to convert better than others.  There are shortcuts to creating your irresistible opt in offer in hours instead of days or even weeks.  And even if you were creating the right opt in offer for your list, and you were able to get it done, there are several subtle things you could be doing that are sabotaging your results.

I received so many questions around the subject of creating an opt in offer from the beginner blogger emails I received, that I’ve decided to make our second Prove It Blog Challenge webinar topic around the actual strategy and science of creating an irresistible opt in offer.

As one of my readers, I want to invite you to participate in this free webinar with my Prove It participants.  I’m still working on the presentation, but I’m believing it will be about a 45 minute (pure content) training followed by a 15 minute question and answer session. You do not have to be part of the Prove it Blog Challenge to join us for this free call.

Fill in your name and email in the opt in form below to have the registration details sent to your email.

Oh, and I would be so grateful if you would please help me spread the word of this free training to other beginner bloggers you know through social media.  You can click the buttons below or to your left to share this post with others.  And I would love you to please share your opt in offer challenges and successes in the comments below so we can all learn from each other!

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  1. Hi Heather,

    I’m happy to spread the word about the Free Webinar 😉

    The valuable blog offer is something most struggle with. When new to building a list you most likely don’t have the experience to build your own product. You have to use someone else’s stuff and even if it’s a kick butt product there are certain credibility issues in some people’s eyes.

    Toying with my opt-in offer was a huge block. First I had nothing on my blog but links to a squeeze page. No good.

    Then I used a graphic on my right side bar that was linked up to my squeeze page. No good.

    All the time I was touting motivational eBooks when my list was geared to sharing tips to grow your home based opportunity. No good.

    Finally I opened an account with Aweber and started my own Boot Camp. My list is growing and my converts increasing. It took some experimenting but eventually I found a successful recipe for the offer and subscriber forms.

    Thanks for sharing your insight Heather.


    • Heather Stephens says:

      Thank you Ryan!

      You bring up some awesome points about being new and having to go through a process of finding the right opt in offer for your particular blog. I completely agree with you that you have to keep tweaking to tune up your system until you find what works for you.

      Yes, there are specific types of opt in offers that statistically convert better than others, but you have to experiment and find specifically, what type of information you readers want to consume.

      Good job for sticking with it and testing different offers to find one that works for your readers. That is fantastic!

      As far as not creating something yourself when you are brand new, I differ from you in the opinion that have to use someone else’s stuff and market an affiliate product.

      Even as a newbie, you had value to offer and I’ve got several ideas for the beginner blogger in the webinar, that don’t require their talent or skill level to be expert status, but will still allow them to have a magnetic opt in offer that helps their readers get awesome results.

      Results for your readers is the bottom line. If they end up better for having opted in, they’ll keep coming back. 🙂

      You so rock, Ryan! I’m very grateful for your awesome insight! Thank you for your help getting the word out about the webinar, and for opening up the discussion here.


  2. Marvin & Nicole says:

    Great post, Heather. This is sooo timely for us because we are about launch our blog and we are struggling to create an opt in offer. We agree with you about the 7 day boot camp is too long. We recently opted in to a fellow network marketers blog and enjoyed reading her report. It was immediate, and we loved that. We are definitely looking into doing a report/ebook of some sort. It looks like you have found your ideal opt-in kudos to you!

    • Heather Stephens says:

      Hi Nicole & Marvin,

      Thanks for the comment. I’m thrilled my timing is good and I’m so confident that you’re going to leave this webinar with the resources to get your free offer created and up on your blog. It will still take some experimenting and tweaking to fine-tune your offer to match your market, but that’s just part of the science of marketing.

      I have been thinking these past few days as I’ve been gathering more information about opt in offers, about tweaking my opt in offer again, and split testing other ideas to see if something else will pull even better. It’s a fun process, always testing and trying to improve. 🙂

      See you on the call! Thanks for your great comment!

  3. Hi, Heather~

    Agreed…definitely a great topic! I too have changed mine many times, created far too many campaigns in my autoresponder, and still have thoughts about changing mine in the near future. Thinking back, I definitely didn’t have the resources, tools, or knowledge to have been more creative starting out initially. But as I help my team moving forward, I’d like to prevent them from going through the hassle and growing pains that I went through. Looking forward to the training!


    • Heather Stephens says:

      Hi Dani!

      I hear you about the constant changes and too many campaigns in your autoresponder. LOL…Me too! I think we all, as marketers, will revisit things and wonder if we added this, or did that instead, if we’d get better results, and I think that testing it all, is wonderful. What we think and what our readers think is not always a match, and we should be testing to figure out where the gaps are.

      What works perfectly for one marketer, may not work as perfectly for another, but understanding the psychology and the science to the free offer, you can definitely get a jumpstart on the process and start off with an offer that is closer to your target market’s ideal, than having to start from scratch. And as a team leader, if you can eliminate the “learning curve” for your team, you’re all going to be better off!

      See you on the call!

  4. Heather,
    I can’t wait for this webinar!! As you can see, that is one place where I am so stuck, the optin offer & also the free gift! In one of my upcoming posts, I talk about the metamorphosis process my blog is taking & already has taken! I get so excited just thinking how much I get to learn yet & improve myself & my blog site, posts & content! A work in progress is an understatement!!lol


    • Heather Stephens says:

      I created this all for you, Karlene! (Well for you and about 6 other marketers who sent me the same questions.)

      And thinking back, it was one of the absolute hardest steps in getting my blog launched.

      Your blog is definitely going through some major changes and it’s looking so great! Keep up your hard work. Karlene it’s paying off already and with consistency, it will keep getting better!

      You’re so awesome!

  5. Hi Heather,

    that’s also one of my challenges – the opt-in form and the irresistible offer. I am grateful that you’re providing us with a wealth of ideas – you got me thinking now.

    Thanks for sharing.

    Take care


  6. Hi Heather,

    Thank you so much for sharing an informative once again. This is the reason why I love to keep coming back to your blog for more empowering post like this. Keep it up!

    • Heather Stephens says:

      Hi Zutchelli,

      Thank you for the compliment. I’m so glad my content is bringing you back! 🙂 That’s my goal!


  7. Hi Heather

    So looking forward to the webinar and fingers crossed that it will be at a time when I can watch here in Western Australia! If it happens to be in the wee small hours over here, will it be recorded?

    Just recently I came to the conclusion that it is better to offer something shorter rather than longer. I’m still reflecting on that and I’m sure your webinar will help me to come up with something else to replace my current one. What I have up at the moment is fantastic value (even if I do say so myself!) but is not getting much of a response!


    • Heather Stephens says:

      Hi Dr. Kisane,

      I’m not sure it will be at a time that will work for you. I’m trying to work around my son’s naptime, but I will record it and share the recording with everyone who registers for the free call.

      I will be possibly repurposing the content at a later date, so it will probably not be shared on my blog.

      I’ll have to check out your free offer and see what it’s all about. 🙂

      Keep up all your awesome work!!


  8. I think the most common mistake beginners make with their opt-ins is not having a valuable opt in offer from the very beginning. This is because as a beginner blogger it is not normal for you to feel unsure about yourself.

    The best thing you can do to avoid this mistake is to just to accept that everything won’t be perfect at first and just do it. I shared this on Facebook, and I know some of the beginner bloggers I know will love the free training.

  9. Hey Heather, your opt in offers are all good ideas.

    I’ve offered courses or boot camps in the past and I’m with you, I don’t think making your readers wait for their information is all that good of an idea, people move on and become disinterested and aren’t likely to finish.

    Good stuff, Liz 🙂

  10. Hey Heather,

    I agree that many people struggle with an offer for their blog. Thanks for sharing all these great ideas.

    You’re right about the 7-day bootcamp. I’m using one myself and it works, however I have been thinking about offering a report/ebook instead.

    I look forward to the webinar and I’m happy to spread the word! 🙂

    All the best,

  11. Bryan Salek says:

    Heather, thank you so much! As I’m just standing up my site, i haven’t even gotten to this challenge yet because i am still obsessing over the theme and widgets. This is very valuable, especially the list of options you threw out.


  12. Bryan Salek says:


    This is very valuable, as I just stood up my site and am still wrestling with themes and widgets. I especially liked the list of options you threw out.

    Thank you very much,

  13. Nice Post Heather.

    Some awesome idea gal. Ebook/Report or a free theme/plugin are best offers for newsletter.

    Thanks for sharing this great post. Keep rocking.

    PS. Now the footer looks much better. Keep up the good work.

  14. Hi Heather!

    Great way to share your experience on what turned you off about other offers.

    In reference to Jeff Combs’ Re-covering Procrastinator Type 3 – ‘The Neurotic Perfectionist,’I am a recovering one and I know what you mean by wanting everything to be perfect!

    My tip for people would be just to put your heart into what you’ve learned from your leaders, proofread, and create an original piece yourself. You’ll find you blast right through it and actually identify areas that you may want to re-focus on.

    I know I did. I also followed a basic outline I learned from Tim Atkinson which definitely gave me a good framework to run on.

    I feel like all in all, as long as somebody’s offer is completely different from everybody else,’ that’s what gets me to opt in.

    Take care and thanks for your share!

  15. Hey heather,

    Great point to address.

    I have to confess that I haven’t really addressed this vitally important component of my blog at all. There’s a basic opt-in box and forms on the posts, but it’s definitely time to produce an offer to go with them, and brush up the forms themselves…

    There’s not much content around about this, and as you’ve shown with the list in this post, there are many different ways you can package relevant and valuable content for your subscribers.

    I’ve delayed this work because of the time involved in producing something I’m happy with (or my idea of the time it will involve anyway), so I’m definitely open to any tips you may come up with – Looking forward to the webinar!



  16. Hi Heather. You are rockin with this post. I was so frustrated with my offer that I hadn’t even thought about changing it until reading your post. I am looking forward to the webinar and all the fabulous information that I know you have for us.

    Now I’m thinking…”what on earth should I create now?”
    Thanks for the inspiration.


  17. Hi Heather,

    This was a really big thorn in my side as a new blogger last year. I felt my offer was over used by so many other internet marketers. I wanted something unique, something that set me apart.

    This is such a big deal, and I’m happy to see you cover it so well. The difference in opt in’s from my cheesy offer, to my own video course, is like night and day. It just can’t be overlooked, and shouldn’t be taken lightly.

    I have to add something about the “7 day boot camp” idea. Sure some people might get bored after the first couple of days, but those that go through the entire 7 day’s of valuable information, will generally be lifelong fans, loyal customers, and faithful readers of your content.

    I’ve thought of turning my 4 days into 7 because of the improved relationship and loyalty. However, as long as you continue to provide relevant information past the initial opt in offer, I think this can serve the same purpose in developing loyalty and building a trusting relationship.

    Just a thought… a quick “instant gratification” offer can be fine, as long as it’s followed up with consistent value over time.

    Thank you for such a wonderful post. Extremely valuable!


  18. Heather,
    I thought I had commented on this post, but I guess I hadn’t.
    I really like what you are doing here.
    We need help in this area, and you are offering so much value, as well as all the valuable input from so many others that are commenting.

    I would love to see the replay of the webinar, when it is available!!!



  1. […] This post was mentioned on Twitter by Ryan Biddulph, VaNessa Duplessie, Grow With Stacy, Heather C Stephens, Heather C Stephens and others. Heather C Stephens said: RT @StephensHeather Beginner Blogger How To Create an Irresistible Opt In Offer […]

  2. […] please make sure you’ve read the beginner blogger creating your free opt in offer post and that you’ve requested a link to today’s free webinar.  You can only receive […]

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