We continue today with the beginner blogger question and answer series with the ever so overwhelming, irresistible opt in offer! For some reason, myself included, the opt in offer is one of the hardest challenges for a beginner blogger to overcome.
If you’re a beginner blogger who is struggling with your opt in offer, you’re not alone!
Maybe you don’t have one, or maybe you have one but it’s not converting your visitors into subscribers, or maybe you’re just not sure if you have the best opt in offer for your niche. Whatever the case, I will help you brainstorm some ideas in today’s post so you can look at your opt in offer with a fresh set of eyes.
And please hang in there with me to the end of the post, because I have a huge free surprise for you that you’re going to absolutely love!
My Beginner Blogger Opt in Offer Mistakes:
- Not having a valuable opt in offer from the very beginning of my blog:
I think I probably started to create 5 or 6 different opt in offers when I was a beginner blogger, but I never felt confident enough to use any of them. So, I started a blog without my opt in offer in place, offering only a subscription to a newsletter to go with my content.
As you can imagine, this was totally useless and I think I had about 3 or 4 people join my list over a matter of a month.
- Not having an opt in offer that matched my blog topic:
I was frustrated and out of ideas, so I ended up purchasing the private label rights to 100 premium wordpress themes and offering that on my blog. But, on a blog geared toward mompreneurs, (not on blogging) it totally didn’t match my niche.
- Not having an eye catching opt in offer box:
My opt in offer (the 100 premium themes) was totally generic with a picture of a blog theme and an opt in box straight out of aweber. There was nothing to draw the eyes to it. I thought I should jazz it up a bit, so I added some bright red arrows and red text, which took me to the other extreme of making my opt in offer look cheap and sales-y.
So, I went back to the drawing board.
Various Opt in Offer Options I Considered as a Beginner Blogger, and Why I Didn’t Choose Them
- 7 Day Boot Camp
I thought about creating a 7 day boot camp type of opt in offer, but second guessed myself because I don’t want to wait 7 days for information myself. And of the 7 day boot camp’s I had signed up for, my attention span lasted maybe 2 days. I wanted something someone could consume in a short period of time, right away when the excitement of getting it was still fresh in their minds.
I thought about creating an ebook, but that just felt overwhelming and time-consuming for my already super busy schedule. I purchased several private label rights ebooks, with the intention of combining them into an original piece of work, but it was actually a whole lot more work and because they were not my thoughts or my ideas, and I am a total perfectionist, it just didn’t feel good enough for my readers.
- Affiliate Product
I did consider using an affiliate opt in offer, but I wanted to build my list and my personal brand, not someone else’s. And to me, offering an affiliate product didn’t feel a whole lot different than marketing my company branded website, which is identical to every other business builder in my company.
I was branding myself in order to stand out of the crowd…and an affiliate product didn’t fit that vision for me.
I had been listening to Mike Klingler’s emails and audios from last summer, and it was clear to me that if I was going to step into a leadership role, I needed to own my own content that continued to build my brand, between my readers’ visits to my blog.
(Yes, I am aware that many of you use a funded lead proposal marketing an affiliate product for your opt in. I’m not here to convince you to stop that. If affiliate marketing is working for you and you’re having great success with it, then by all means, keep doing it. I’ve been there, done that, got the t-shirt, and it didn’t fit.)
25 Opt in Offer Options You Might Consider:
- Article Packet
- Recorded Audios
- Live Conference Calls
- Email Courses
- Video Courses
- Training Video
- Live Webinar
- Free Consultation/Coaching
- White Paper
- Free Trial
- Free Sample
- Blog Instillation or Technical Help
- Phone Apps
- Software Download
- PLR Product Download
- Expert Interviews (Recorded, Live, or Written)
- Tips Sheet
- List of Resources
- Gift Certificate, Gift Card, or $ Off Purchase
- Contest or Challenge
You can use any one of these ideas, or for a clever marketing strategy, combine them to add more value for your opt in offer.
Don’t forget that the content you share on your blog is the best representation of the quality your readers will expect from your opt in offer! If your blog content is lousy, your readers will obviously not want to opt in. If it’s over the top…well you know–they’ll be excited with the heightened anticipation of what they’re about to receive as they enter their name and email into your opt in form.
The bottom line is that you need an offer that helps you brand yourself, stand out from the crowd, and truly gives your readers results!
The challenge is that there are specific opt in offers that are proven to convert better than others. There are shortcuts to creating your irresistible opt in offer in hours instead of days or even weeks. And even if you were creating the right opt in offer for your list, and you were able to get it done, there are several subtle things you could be doing that are sabotaging your results.
I received so many questions around the subject of creating an opt in offer from the beginner blogger emails I received, that I’ve decided to make our second Prove It Blog Challenge webinar topic around the actual strategy and science of creating an irresistible opt in offer.
As one of my readers, I want to invite you to participate in this free webinar with my Prove It participants. I’m still working on the presentation, but I’m believing it will be about a 45 minute (pure content) training followed by a 15 minute question and answer session. You do not have to be part of the Prove it Blog Challenge to join us for this free call.
Fill in your name and email in the opt in form below to have the registration details sent to your email.
Oh, and I would be so grateful if you would please help me spread the word of this free training to other beginner bloggers you know through social media. You can click the buttons below or to your left to share this post with others. And I would love you to please share your opt in offer challenges and successes in the comments below so we can all learn from each other!