Going from Who’s That to Who’s Who: Beginner Blogger Q and A

beginner blogger get noticed imageYou’re asking so I’m delivering more beginner blogger questions and answers!  Today’s question was, “How do I get my blog found online?”

We all need blog traffic, but I remember all to well those days of single digit visits on my blog in its first few weeks.  How was I ever going to get noticed, get traffic, build a reader base, subscriber list, and ultimately my business if no one even knew I existed?

While getting your blog noticed as a beginner blogger may feel hard, it’s really easy-peasy-lemon-squeasy as my 9 year old would say.

Why? Because the easiest way to get your blog noticed and start the flow of blog traffic requires only two steps which I put into play and succeeded with in just a few weeks.

I took a cue from the old movie, Can’t Buy Me Love.  I believed that if I could get in with the in crowd, my content was good enough to do the rest of the sweet talking for me.

Step 1: Get noticed by a popular blogger.

Step 2: Draft off their success to get your blog found.

We love to network and we love to be the one to discover something awesome that no one has discovered yet.  That’s what makes this beginner blogger get noticed plan so simple.  You’re job is to help a popular blogger look good!

But first…a critical step: When they find your blog, you want them to be overwhelmed and impressed with the quality of your content!  So make sure that before you start to put this plan to work, you’re ready with a great looking blog that has a dozen or so fantastic high value posts on it!

Ok, here we go…

Beginner Blogger First Plan of Action: Who’s That?

Your first mission, should you choose to accept it,  is to get noticed by a popular blogger who accepts guest posts on their blog.  Get on their radar so that they see you everywhere and become familiar with you.

There are so many easy ways to do this.

Beginner Blogger Way to Buy Your Way In:

  1. Buy their product and send them a testimonial
  2. Buy their product and ask them questions
  3. Connect with them in social media and thank them for their incredible training
  4. Write a review of their product
  5. Become an affiliate of their product and start making sales

Broke Beginner Blogger way to Get In Free:

  1. Start liking and commenting on their facebook updates
  2. Re-tweet their words of wisdom, and RT every one of their blog posts
  3. Chat with them online about non-business related things.  Wish them happy birthday, compliment them on their vacation photos, laugh at their jokes (the funny ones!)
  4. Comment on their blogs (faithfully!) Offer incredible value in the blog comments that stands out above and beyond the rest.  It’s okay to respectfully disagree.
  5. Write a post about what you loved about one of their posts and link to it from your blog
  6. Ask questions on their free webinars and conference calls

Everyone loves to get attention from others.  Many people will work harder for praises than raises as they say, so giving them attention, and making an effort to get to know them, will definitely help you get your foot in the door and get on their radar.

The goal is to build a relationship with them so eventually they will come check you out, see what you’re up to and find out what you’re all about.  They may do this through a fantastic title in a comment luv link they see on their blog, it may be from a post of theirs you raved about and linked to, or it may be because they constantly see you in their @reply twitter stream.

Movin’ on…

Beginner Blogger Get Noticed Step 2: Who’s Who

Once you’ve been noticed, it’s time to put the second part of the plan into play…get your ask in gear.

  1. Offer to guest post for them. Include a fantastic, over the top, over delivered post as bait to get them to say yes.  Remember to add lots of links to some of their great posts in the article.  Don’t be sensitive if they ask you to revise it or tweak it.  Remember that they’ve got more experience than you do as a beginner blogger.  Take their advice and learn from it!
  2. Or, ask them for a virtual interview.  If you choose the interview route, remember your goal is to make them look good, so no dateline-type interviews, okay?!  Remember to get their permission to record the interview and let them know you’re going to send them a copy to do with whatever they would like.  There is a good chance they’ll send it to their list, or tweet it out, and you can use it as bait to lure new readers in.

Be prepared!  Think ahead and create a traffic funnel for your guest post visitors. The same day they publish your post, create a sister post on your blog to welcome their readers.  Make sure it is equal value as the guest post you’ve submitted and gives them a reason to come visit.

Here’s an example of a post I did last fall and the follow up sequence of posts:

  1. Guest post: Clever Copywriting Secrets for Blog Writers
  2. Welcome post on my blog: Welcome: Copywriting Secrets Cheat Sheet
  3. Follow up sister post: Copywriting Secrets for Blog Writers Part 2

When their readers comment, and they will, comment back, friend them on Facebook, follow them on twitter and start building a relationship with them too on their blogs.

It only takes one popular blogger to open the door for a beginner blogger and get your blog discovered.  And when one popular blogger takes notice of you, others will too.  You’ll go from a unknown blogger to the blogger everyone wants to know.

So beginner blogger, I need to know what else you want to know.   Please help me keep this series going by sending me more questions.

Oh, and if you enjoyed this post please comment and share it with another beginner blogger or two in social media.

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  1. Nice work Heather!

    Love that you have both Long and Short term goals in this post to make it really easy to implement the strategies you’re sharing here.

    Getting connected with people who are established in your niche is essential. Not only will it open up opportunities for guest posting, mutual commenting, networking, support and encouragement (not to mention possible business ventures somewhere down the line) but it’s a great way to make friends too!

    Guess by your reckoning I’m ready to enter the realm of ‘who’s who’!?

    Thanks Heather, excellent stuff!


    • Heather Stephens says:

      Hi Jym,

      Glad you liked my post. Long term and short term goals…I hadn’t thought of it in those terms, but you’re right! 🙂

      You list so many great benefits for relationship building with your niche. I’m sure there are thousands more too, but friendships is the cherry on top of the sundae.

      And YES! You’re ready to enter the realm of who’s who! What’s holding you back?

      Have a great weekend! Thanks for commenting!


  2. Hi Heather, that list is awesome and one I will
    print off and one that will be an important tool
    in my arsenal!!

    I will be implementing the guest post list for sure, love it.
    The entire post has very user friendly tips to use
    and I am excited to be using them. Thank you Heather!


    • Heather Stephens says:

      Hi Karlene!

      Glad that you liked the list!

      You will be a guest posting goddess with your beautiful writing style! 🙂

      Thanks for the comment! I appreciate you!

  3. Heather, what an awesome post. Actually I should say ‘post(s). I read them all till my eyes were rolling around my head like marbles.

    I am sure getting noticed certainly helps for sure – it is smart networking.

    I have to say though you are an excellent writer. It must have taken some work to have it all so organized and all your freebies prepared. (nail biter?)

    Excellent post. Its a wonderful roadmap for everybody to keep in mind.

    Love the copywriting cheat sheet too. Hope you are feeling better! Jayne

    • Heather Stephens says:

      Hi Jayne,

      Thank you! Yes, it’s important to put the time in on the front end to get the blog posts created so you can be ready to roll when the blog owner you’re guest posting is ready to publish you. I find that if I spread it out over a couple of days, working a little here and there, I can pull it together pretty quickly without getting overwhelmed.

      Enjoy the copywriting cheat sheet. I use it myself. My copy is tucked in the back of my dayplanner so I always have it…a little frayed and coffee stained, but definitely a tool I like to keep handy.

      Thanks for your comment!
      Have a great weekend!

  4. Hi Heather,
    Building relationships from the outset is a brilliant plan to get your blog noticed. Get out there comment, add criticism, whatever you can to get yourself noticed.
    It doesn’t take long, and all your hard work starts to get rewarded.

    • Heather Stephens says:

      Hi Pete,

      Wish I could take credit for the brilliance of relationship building, but it’s old news. Timeless though!

      Hard work does pay off, often more quickly than expected.

      Thanks for stopping by and sharing your comment! Come back soon!

  5. Great content Heather..

    Blogging makes sense when you asnwer peoples questions like that.

    You have a great blog by the way..

    • Heather Stephens says:

      Hi Jack,

      I’m glad that I was able to answer some of your questions. Thanks for the compliment on my blog. I feel like it’s still a work in progress, but I’m getting the feeling that I’ll always think of it that way. 🙂

      There’s always something new to learn and implement.

      Thanks for your comment and I’m so glad you stopped by!

      Hope to see you soon again!


  6. Hey Heather,

    Wow, you’re rocking it with this blog series!

    Solid advice here. And this is the exact blueprint that I followed a few months ago. It’s so user-friendly, anyone can implement it if they want to go from being “non-existent” to someone everyone wants to check out – very powerful.

    Guest blogging is definitely the way to go and I can’t stress this enough.

    Thanks for sharing this, Heather. Keep them coming! 🙂


    • Heather Stephens says:

      Thanks for the fabulous comment, Mavis!

      The formula definitely works if you put it into action with relationship being the main focus, guest posting being secondary. 🙂

      Guest blogging can bring a big boost of volume, new subscribers, etc. Gotta love it!

      Thanks for your comment!

  7. Hey Heather,

    Another great post of these awesome beginner blogger series.

    Guest posting is great way to build relationship with author of a blog and get some traffic. I’ve more then 10 guest posts and i’m really with the results.

    Providing high quality guest posts is the key to build relationship with author of blog.

    Anyways, Thanks for sharing this awesome post gal.

    • Heather Stephens says:

      Hi Devesh!

      Way to go on your guest posts! I’m working on a couple right now, but I got sidetracked with being sick and the challenge. Hope to get them finished up this week still.

      Quality is key, I agree!

      Thanks for your quality comment, my friend!


  8. Hi Heather,

    that is awesome advice. I think the way of building relationships rather than buying your way in is way more effective in the long run because you learn how to build relationships – which is always a useful skill.

    What I learned is that even an established blogger is willing to help newbies – and will dedicate their time if and when the newbie is dedicated as well. Or should I drop the “even” ?

    I recently got an inquiry about a guest post on my blog and I asked them “Why ?”. The answer revealed that they merely wanted a backlink. This guy had never left comment on my blog before nor did he leave any after I told him that we should build our relationship first.

    Am I too mean ?

    Thanks for sharing your insights.

    Take care


    • I don’t think that you are being mean in your request to build a relationship Oliver. I have discovered people leaving comments on my blog where it’s clear to me that they are only seeking a backlink and those comments never get approved.

      Remember your blog is your virtual home and you have a right to allow those guests into it as you see fit.


    • Heather Stephens says:

      Hi Oliver,

      I think both ways are effective, to be honest Oliver. The reason is, that if we’re buying a product anyway, most marketers I’ve connected with so far are more than happy to help one of their students. As you say, most bloggers are willing to help a newbie.

      It’s a wonderful way to get your foot in the door and make yourself known. I think if the product is something you would be buying anyway, you might as well make the most of it and build a relationship there too.

      As far as your guest posting spammer, yes, I would have done the same thing you did. I’ve received requests as well, and turned them down for the same reason. 🙂

      Nope, I don’t think you’ve got a mean bone in your body.

      Thanks for your insights as well!


  9. Heather,

    This is great advice! I need to get on the ball and start guest posting, it is one of my goals for the year.

    I accidentally discovered the truth in much of what you said on getting in with one blogger in particular. I was surprised and honored to be asked by him to review one of his products for free before he released it and he gave a link to my blog from that too!

    Thanks for another quality post!

    • Heather Stephens says:

      Hi Stacy,

      Good for you. I hope you do jump into some guest posting activity.

      Awesome about the blogger who asked you for a review. I’m not surprised. 🙂 You’re a great writer!

      Have a great night!

  10. Hey Heather,

    Getting noticed online is definitely one of the biggest struggles of beginner bloggers. Guest posting for a popular blogger is a great way to get noticed. I really enjoyed reading your strategies for a broke beginner blogger to get in for free.

    I like the idea of the virtual interview. I’ve seen a lot of these around the blogging community and think they are a great way to increase the readership on a blog. Thanks for sharing your insights Heather I really learned a lot here.

    • Heather Stephens says:

      Hi John!

      I love the broke beginner blogger strategies too. I think it’s all about relationships, but I do think that when we purchase a product, we should also connect with the marketer who created it. If we’re buying it anyway, there is no reason to not build a relationship there too, and most marketers I’ve met so far, are very willing to help one of their students out!

      The virtual interview I did with Joe was fun. I have some others planed, but I got sidetracked with the blog challenge. They’re still on my action plan. 🙂

      Thanks so much for your awesome comment. I appreciate you!


  11. Heather this is a great post, but all of your information is great. Your Prove It Challenge is another fantastic way for beginner bloggers and seasoned bloggers alike to get out noticed. I’ve been introduced to some fabulous blogs as a result of it.

    The number of tribes that have developed over the last year alone has shown that there is a niche for everyone.


    • Heather Stephens says:

      Hi Golda,

      You’re right about the number of tribes. It’s awesome so see so many people collaborating with each other to succeed!

      I’m glad you’re enjoying our Prove It Challenge Community. I feel like a proud mommy of all of you and what you’re accomplishing!

      Keep up the great work! Thanks, Golda, for the awesome comment!


  12. These are great ideas, Heather! I still remember how much more traffic I got for some time after you back linked to something I’d written last summer. Then, I saw that my post was linked by someone else from different networks. I really like the idea of backlisting in order to get people known. Great work as usual!

  13. Hi Heather,

    You’ve got a very helpful advice here. Reading your post is worth it. Thanks a lot for sharing..

    • Heather Stephens says:

      Hi Michele,

      Thanks for your comment. I’m glad it was worth your time to visit!

      Hope to see you again!

  14. Hi Heather,

    Found this blog through Liz’s. Must say, she’s got a damn good of network of bloggers and marketers around her. The kind of learning I’ve had in the past few weeks has been overwhelming! 🙂

    About this post, really good advice, I can see. We all need mentors, and what better mentor than a successful blogger who can put us through to the right audience? 🙂

    • Heather Stephens says:

      Hi Jimmy,

      I’m honored you stopped by and made yourself known! 🙂 Thank you for your comment and I’m so glad that you enjoyed the post.

      Hope to see you again soon!


  15. LOVE this post Heather! Perfectly illustrated and I particularly loved the info you provided about guest posting. I will have to add that to my list of priorities for this year. Thanks for all your great content and leadership!

    • Heather Stephens says:

      Thank you, April. Definitely add guest posting to your blogging priorities. It’s a great way to get a traffic boost.

      I’m working on a couple of guest posts right now. Hard to squeeze them in with the challenge, but I’m motivated to do it. 🙂

      Thanks so much for your comment!

  16. I really like that you included “Broke Beginner Blogger way to Get In Free”. It’s always helpful to share ideas that everyone can try. Good post.

    • Heather Stephens says:

      Thanks Connie. 🙂 Glad to help!

      I appreciate your comment!


  17. have to say only one thing. If you just started with blogging, then only set short goals not the bigger one and never copycat others

  18. Awesome value here Heather and so gorgeously written too. I love reading your posts as they always inspire me to take action so thank you and looking to reading more in this series.


  19. You mentioned one of my favorite movies! It’s kinda funny: I have been so busy following all these pro bloggers who specialize in marketing and traffic generating, etc, and leaving comments there, that I’ve been putting off starting these strategies in my niche. Natural Parenting seems dominated by a few really good blogs/sites already, and in the back of my mind I wonder how I could ever be so awesome.


  20. Heather,

    This is something that I want to try. But I guess this ploy requires a lot of preparation. I believe before I even catch the attention of Mr. Who’s Who, I have to get established on certain level.

    The blueprint that you laid out here perfectly makes sense. I’d love to see this working for me!


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  4. […] post is well written and it provides value!  This could lead to so many great things like more blog traffic, guest posts, networking, and social proof.  (The ol’ guilt by association of being seen […]