I’ve uncovered some powerful videos by Ann Sieg, and while watching the one below, I had a major ah’ha moment! The video about marketing to women, triggered a memory I had of 10 simple laws that would serve us all well in our marketing! Break one of these laws and you’re going to turn your female buyers off and lose the sale!
But, before I get into the laws, I want to paint the picture for you as to where we are in the movement Ann Sieg is in the middle of creating.
A quick background on Ann Sieg to get us started:
Ann Sieg is a woman who speaks her mind, straight from her heart and she isn’t afraid to shake things up a bit in order to get her message out into the world! She is an attraction marketing trainer who has built an enormous business that serves the network marketing industry, although I think “serves” is an understatement…
Ann Sieg has completely changed the the way we market our network marketing products and business twice! First with the release of her: 7 Great Lies of Network Marketing (FREE!) and The Renegade Network Marketer and then a second time with her Attraction Marketer’s Manifesto (FREE!). (These are my affiliate links. If you don’t already have these resources I’d be grateful if you purchased them from me.) These books are something you absolutely MUST read if you want to be successful in your internet network marketing mlm home business.
Well, Ann Sieg is up to it again!
You see…Ann Sieg is on a mission these days to get her message about the hidden 7 trillion dollar economy into the hands of network marketers to help us all change the way we think about marketing. She’s created several awesome videos lately about the major shifts she’s seeing in the economy caused by the baby boomer women having major buying power.
You’ll absolutely want to check out all of the latest Ann Sieg videos focused on baby boomer women in social media, but today I focus on her video on marketing to women.
Pay attention to what Ann Sieg mentions in the video, specifically:
“The number one aspiration for women is to leave the world in a better place…secondly a woman wants to see her children become successful, third on the list, she would like to have more time to do the things she’d like to do…they are looking for memories and experiences, huge value lever! Women buy in the context of relationships.”
Then it hit me…these phrases triggered a memory from my childhood and motherhood that related to my first experiences marketing and selling (and likely one that I share with a lot of women around the world.) Does the phrase…”It’s Girl Scout Cookie Time,” ring a bell with you?
Here’s what happened…While watching Ann Sieg ‘s video above, the words to the G.S. law kept running through my head. (I was a scout for many years as a child, and I’ve led G.S. troops for both my daughters for a combined 7 years.) After reciting the law within the context of marketing to women that Ann Sieg presented, I’m convinced that it’s a great law for marketers who want to sell to women to follow!
Here’s why…the G.S. Law hits the core values that we want to teach our children about being successful in this world. Starting in Kindergarten, G.S. Daisies work to learn the G.S. Law while earning their daisy petals. Each petal represents one of the 10 parts of the law; the center of the daisy represents the G.S. Promise, “On my honor, I will try: To serve God and my country, to help people at all times, and to live by the G.S. Law.”
I will do my best to be
honest and fair,
friendly and helpful,
considerate and caring,
courageous and strong, and
responsible for what I say and do, and to
respect myself and others,
use resources wisely,
make the world a better place, and
be a sister to every Girl Scout.
The G.S. Law in the context of marketing to women:
Honest and Fair: Women can sense dishonesty a mile away. When you’re marketing to women you must be honest and fair! We’ll know when an offer is full of hype or doesn’t quite seem congruent to our core values.
Friendly and Helpful: Doesn’t this just perfectly fit what our role in social media should be? And in our role as sales people, oh, and our customer service philosophy! We love to be served by friendly helpful sales people who listen to our needs and do their best to meet them!
Considerate and Caring: A woman wants to know that her thoughts and feelings matter and we love to do business with people who have a caring nature. How about building relationship by being considerate, like sending birthday cards, or adding an extra surprise “thank you gift” when we purchase? I can tell you these things go miles for me when it comes to the people and businesses I choose to buy from a second time around!
Courageous and Strong: We are not fragile beings…we are courageous in our actions, strong in our beliefs as women. Acknowledge this in your marketing and you’ll flatter every woman you reach!
Responsible for What I Say and Do: Women want the people we do business with to be responsible for their marketing, to stand behind their products, to offer an exceptional guarantee, and to believe in what they’re selling!
Respect Myself and Others: Women are turned off by hard close tactics, we will buy a whole lot more from someone who treats us with respect and allows us to graciously make the right decision for us. We don’t like to be hounded by pesky sales people, but we like to be served by attentive sales people who take our needs and interests at heart.
Respect Authority: Under the table, “black hat” type of marketing techniques will never go “under the radar” of a woman. We don’t want to cheat to succeed. We like to win fairly and that goes for winning the sale. Our spiney senses go up when we sense that an offer isn’t quiet on the up and up and we’ll run the other way! We don’t feel good about getting a great deal if it breaks any social rules.
Use Resources Wisely: We love to know that our purchases will do more than just meet our needs. We love to find many uses for things…not just the high heel shoe as a hammer or a butter knife as a screw driver! Can your product be used for other things? Will it help solve more than one problem? Let me know alternative ways your product will benefit me and you’ll make a sale!
Make the World a Better Place: Think: Tom’s Shoes where a every time someone buys a pair of shoes, another is donated to a needy kid. I love it when a purchase is combined with a donation to a charity, or when I know that my purchase is earth friendly. When presenting your opportunity to a woman, think bigger than money. What impact will she be able to make on the world as a result of your products or business? Whose life will it change, and what other lives will be affected because of that! Will being able to work from home with her kids by her side, help her kids to succeed? Will she be able to volunteer more at school, home-school her kids, be a G.S. leader? Giving back is very important to women!
It boils down to this…the grand finale:
Be a Sister to Every Girl Scout: Probably the most important part of the G.S. law when it comes to marketing. It goes to many different levels, but this one is all about the relationships. As Ann Sieg said, Market to women with relationships in mind. Build relationships with us, build trust with us…give us a reason to choose you and your product over another. I guarantee you will gain more sales from women when you’re focused genuinely being a friend than you will just sharing the benefits of your product!
Needless to say…I would love to know what you think about marketing to women. Please share your thoughts in the comments below and please share this on twitter and facebook!
p.s. Don’t forget to check out the Ann Sieg facebook page and watch all her videos on marketing to women!