New Ann Sieg Video on Marketing to Women and the 10 Simple Laws You Must Not Break!

Ann Sieg PhotoI’ve uncovered some powerful videos by Ann Sieg, and while watching the one below, I had a major ah’ha moment! The video about marketing to women, triggered a memory I had of 10 simple laws that would serve us all well in our marketing!  Break one of these laws and you’re going to turn your female buyers off and lose the sale!

But, before I get into the laws, I want to paint the picture for you as to where we are in the movement Ann Sieg is in the middle of creating.

A quick background on Ann Sieg to get us started:

Ann Sieg is a woman who speaks her mind, straight from her heart and she isn’t afraid to shake things up a bit in order to get her message out into the world!  She is an attraction marketing trainer who has built an enormous business that serves the network marketing industry, although I think “serves” is an understatement…

Ann Sieg has completely changed the the way we market our network marketing products and business twice!  First with the release of her:  7 Great Lies of Network Marketing (FREE!) and The Renegade Network Marketer and then a second time with her Attraction Marketer’s Manifesto (FREE!). (These are my affiliate links.  If you don’t already have these resources I’d be grateful if you purchased them from me.) These books are something you absolutely MUST read if you want to be successful in your internet network marketing mlm home business.

Well, Ann Sieg is up to it again!

You see…Ann Sieg is on a mission these days to get her message about the hidden 7 trillion dollar economy into the hands of network marketers to help us all change the way we think about marketing.  She’s created several awesome videos lately about the major shifts she’s seeing in the economy caused by the baby boomer women having major buying power.

You’ll absolutely want to check out all of the latest Ann Sieg videos focused on baby boomer women in social media,  but today I focus on her video on marketing to women.

Pay attention to what Ann Sieg mentions in the video, specifically:

“The number one aspiration for women is to leave the world in a better place…secondly a woman wants to see her children become successful, third on the list, she would like to have more time to do the things she’d like to do…they are looking for memories and experiences, huge value lever! Women buy in the context of relationships.”

Then it hit me…these phrases triggered a memory from my childhood and motherhood that related to my first experiences marketing and selling (and likely one that I share with a lot of women around the world.)  Does the phrase…”It’s Girl Scout Cookie Time,” ring a bell with you?

Here’s what happened…While watching Ann Sieg ‘s video above, the words to the G.S. law kept running through my head. (I was a scout for many years as a child, and I’ve led G.S. troops for both my daughters for a combined 7 years.) After reciting the law within the context of marketing to women that Ann Sieg presented, I’m convinced that it’s a great law for marketers who want to sell to women to follow!

Here’s why…the G.S. Law hits the core values that we want to teach our children about being successful in this world.   Starting in Kindergarten,  G.S. Daisies work to learn the G.S. Law while earning their daisy petals.  Each petal represents one of the 10 parts of the law; the center of the daisy represents the G.S. Promise, “On my honor, I will try: To serve God and my country, to help people at all times, and to live by the G.S. Law.”

Ann Sieg Marketing to Women ImageThe G. S. Law:

I will do my best to be
honest and fair,
friendly and helpful,
considerate and caring,
courageous and strong, and
responsible for what I say and do, and to
respect myself and others,
respect authority,
use resources wisely,
make the world a better place, and
be a sister to every Girl Scout.

The G.S. Law in the context of marketing to women:

Honest and Fair: Women can sense dishonesty a mile away.  When you’re marketing to women you must be honest and fair!  We’ll know when an offer is full of hype or doesn’t quite seem congruent to our core values.

Friendly and Helpful: Doesn’t this just perfectly fit what our role in social media should be?  And in our role as sales people, oh, and our customer service philosophy!  We love to be served by friendly helpful sales people who listen to our needs and do their best to meet them!

Considerate and Caring: A woman wants to know that her thoughts and feelings matter and we love to do business with people who have a caring nature.  How about building relationship by being considerate, like sending birthday cards, or adding an extra surprise “thank you gift”  when we purchase?  I can tell you these things go miles for me when it comes to the people and businesses I choose to buy from a second time around!

Courageous and Strong: We are not fragile beings…we are courageous in our actions, strong in our beliefs as women.  Acknowledge this in your marketing and you’ll flatter every woman you reach!

Responsible for What I Say and Do: Women want the people we do business with to be responsible for their marketing, to stand behind their products, to offer an exceptional guarantee, and to believe in what they’re selling!

Respect Myself and Others: Women are turned off by hard close tactics, we will buy a whole lot more from someone who treats us with respect and allows us to graciously make the right decision for us.  We don’t like to be hounded by pesky sales people, but we like to be served by attentive sales people who take our needs and interests at heart.

Respect Authority: Under the table, “black hat” type of marketing techniques will never go “under the radar” of a woman. We don’t want to cheat to succeed. We like to win fairly and that goes for winning the sale.  Our spiney senses go up when we sense that an offer isn’t quiet on the up and up and we’ll run the other way! We don’t feel good about getting a great deal if it breaks any social rules.

Use Resources Wisely: We love to know that our purchases will do more than just meet our needs.    We love to find many uses for things…not just the high heel shoe as a hammer or a butter knife as a screw driver!  Can your product be used for other things?  Will it help solve more than one problem?  Let me know alternative ways your product will benefit me and you’ll make a sale!

Make the World a Better Place: Think: Tom’s Shoes where a every time someone buys a pair of shoes, another is donated to a needy kid.  I love it when a purchase is combined with a donation to a charity, or when I know that my purchase is earth friendly.  When presenting your opportunity to a woman, think bigger than money.  What impact will she be able to make on the world as a result of your products or business?  Whose life will it change, and what other lives will be affected because of that!  Will being able to work from home with her kids by her side, help her kids to succeed?  Will she be able to volunteer more at school, home-school her kids, be a G.S. leader?  Giving back is very important to women!

It boils down to this…the grand finale:

Be a Sister to Every Girl Scout: Probably the most important part of the G.S. law when it comes to marketing.  It goes to many different levels, but this one is all about the relationships.  As Ann Sieg said, Market to women with relationships in mind.  Build relationships with us, build trust with us…give us a reason to choose you and your product over another.  I guarantee you will gain more sales from women when you’re focused genuinely being a friend than you will just sharing the benefits of your product!

Needless to say…I would love to know what you think about marketing to women.  Please share your thoughts in the comments below and please share this on twitter and facebook!

Heather C Stephens Clever Internet Network Marketing Tips

p.s. Don’t forget to check out the Ann Sieg facebook page and watch all her videos on marketing to women!

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  1. Hey Heather,

    Thanks for sharing the video. It’s very interesting to read about how you were reminded about personal experiences through that teaching. “Value levers” was a very interesting term for me – still trying to get my head around it. I wonder if Mercedes’ showrooms are empty because of their use of a value lever?? 😉

    Have a great day,


    • Heather C Stephens says:

      Thank you Wayne!

      I’m glad you were interested in the post and I hope that it inspires some great marketing to women ideas for you! Ann Sieg certainly got me thinking…and I’m sure she’ll get a lot of other people thinking too!!!

      Have a great day too! Thanks for your comment!


  2. Hi Heather,

    Great post, I have been a fan and reader of Ann Sieg for quite some time.

    This is a great comparison and as a dad to a Daisy grad, now Brownie and supportive husband to a troop leader, I see how inspiring this all can be.

    My retail customers are about 90% female and it is my honesty about the products and my results is why they trust me and come back every month.

    The information I provide, the proof behind the pudding, the follow up and support is how I built these relationships that are strong and the reason why they refer their friends to me.

    Thank you for this post.

    Tommy D.
    MLM Prospecting Hero

    • Heather C Stephens says:

      Hi Tommy!

      Yea for Girl Scout Dads! Our camping trips would be miserable if we didn’t have our great dads along to tease the girls, lighten the mood, and get the fire going for coffee early before the moms are awake!

      You’re so right, when we find someone like you who is honest, follows up, and builds a relationship with us, we love to tell our friends about it!!

      Thank you for your great comment!


  3. Hi Heather,

    Absolutely loved your post! Women are emotional buyers too. We buy when we’re sad. We buy when we’re happy. We buy when we want to make someone else happy.

    Loved the video too. Ann Sieg was right on target with everything. And you did an absolutely brilliant job relating the Girl Scout Law to marketing to women.

    Well done!


    • Heather C Stephens says:

      Hi Ilka!

      You are so right that we buy when we’re sad, happy, and to make others happy! I hadn’t thought of that…but you’re so very right!

      Thank you for your great comment!


  4. Hi Heather, great content in promoting Ann Siegs stuff & the Girl Scout Laws!! Love it & have been a student follower of Ann for over a year so all of her videos & content continue to make more sense & take on new meaning as I continue to “build” my blog! I work so much better with women & so I am very interested in the direction Ann is going with marketing to women. Did you know statisitics show that a major percentage of network marketing companies top leaders & workers are women? Do you know why that is? Its because of our natural ability for nurturing & caring for others!! I think that fact in itself is enough reason that we owe it to others & ourselves to market to women, goodness, if we have that ability then why not tap into our full potential & make a difference for others???

    I am in awe of your talent & ability to put together a blog of such great & valuable content!! You are very good at following Ty Tribbles teachings & I appreciate your expertise & knowing I can learn from you as well as from Ty!! I have the best of both worlds!!:)

    Thanks again for sharing Heather!

    • Heather C Stephens says:

      Hi Karlene,

      I did know that the statistics from the DSA show that women are the majority in the industry! I think the reason is that network marketing offers women the ability to not have to choose between earning a full time income and staying home with their kids. We get to have the best of both worlds!

      Thanks for the compliment. The Secret to Success (in anything you do) is really just applying what you know and sticking with it long enough to make it work!

      Thanks for your comment!


  5. Hi Heather,

    This was an excellent post and it changed the way I think of how to market to women. Thanks for sharing this post!


    • Heather C Stephens says:

      Hi Sherman,

      I’m glad you were able to gain some value out of the post! Thank you for your comment!


  6. Hi Heather,

    thanks for sharing this amazing video and your interpretations. I’ll have to ask my wife about it…

    I have always had a high opinion of women in the world – not only in the economic world. I am grateful that I am blessed with three beautiful women at home, my wife and daughters 😉

    Perhaps I am completely mistaken (if so because I am a man), but I consider it completely short-sighted to view women mainly as consumer force and work force (as a German newspaper recently did). Their original power goes way beyond that and includes of course those economic aspects.

    Keep up your great work.

    Take care


    • Heather C Stephens says:

      Hi Oliver!

      You are a blessed man! I have a sister, and although I know my dad wanted to pull his hair out at times, he always says how lucky he was to live in a household of women! 🙂 And with 4 granddaughters and 2 grandsons now, we still out-rank the votes of guys, but I know my dad enjoys it!

      I think a woman’s power is more in her ability to be a person of influence to others in her life than her own economic or career power might!

      Thanks for the all value you bring to this blog with your comments!


  7. Hey Heather,

    Another awesome post. Enjoyed the video. Loved how you related the Girl Scout Law to marketing to women.

    Women just love buying!

    Thanks for sharing your insights.

    All the best,
    Mavis Nong

    • Heather C Stephens says:

      Thanks Mavis!

      You’re right, we do love buying, although I have to admit thought that I’m not much of a “shopper” these days. Maybe it’s because I’ve got 3 kids tagging along with me and I’m anxious to get what I need and get home. 🙂

      Thank you for commenting!

  8. Heather… this was a very interesting video – thanks for sharing it..

    I especially liked the list you made about Marketing to women.. I’ll have to keep those in mind if I want a piece of the 7 trillion dollar economy.. :0)

    thanks for this great post

    • Heather C Stephens says:


      My secret female intuition tells me you’re already all over this! (Ok, you got me…really it was your alexa audience snapshot!) 🙂

      Thanks for your comment!


  9. Hi Heather, great post as usual. Even the more analytical types like me often lead with emotion when making decisions. Men and women may never completely understand each other but we can all learn from each other if we just pay attention.

    • Heather C Stephens says:


      I get you about the analytical types because my husband is totally an analyst by nature, but his decisions always follow his heart. His grandpa used to say he could justify anything if he wanted it badly enough! 🙂

      Thank you for your comment!

  10. This is an important post Heather. Mind you I think quite a lot of these points apply to men as well. Unfortunately many men are afraid to acknowledge these needs/qualities, because of the whole machismo thing that rules most men.

    I believe more women are willing to admit to and live by these qualities. Are they then more honest? You pose some interesting questions for us guys!

    all the best
    Charlie Holles

    • Heather C Stephens says:

      I totally agree with you, Charlie!

      Lots of these things apply to men too, really all of them do.

      There is an alpha thing that happens with guys (in my opinion), like a stronger need to compete in men than in women. They want to be the first one to slay the dragon and be the hero, and like you said, and they don’t want to appear weak or vulnerable.

      I don’t know if it’s honesty though, because in my opinion, most of the men I know are very open and honest when they feel comfortable about sharing their feelings.

      You posed some great questions to ponder for us girls too! 🙂

      Thanks for adding your valuable thoughts to my post!

  11. Hey Heather,

    Thanks for sharing this with us. It is always great to learn and know how to market to women.

    Chat with you later…

    • Heather C Stephens says:

      Thanks for commenting Josh! 🙂

  12. Heather…this is a wonderful and inspirational post. 🙂

    When women finally realize the scope of power they hold relative to online purchasing, I believe we’ll see many more ladies hold top positions in Internet Marketing.


  13. Hi Heather,

    Loved reading this post and of course Ann Sieg is a legend!

    I think women are naturally suited to attraction marketing whereas it can be more challenging for men as there is more ego to get out of the way.

    You have provided a wonderfully comprehensive and insightful post here Heather which should be especially of interest to male marketers.


  14. Heather C Stephens says:

    Hi Marcus,

    I appreciate your comment and compliment! I don’t know if I feel “naturally” suited to attraction marketing because there’s definitely been a learning curve, but I can see where a stronger ego could get in the way! 🙂


  15. What a beautiful learning tool for ethical marketing, using the Girl Scout Law like that. I have two daughters, 6 and 3, and I would love for them to grow up with those principles. I just never realized I was raising good little marketers too! A really great post.

    • Heather C Stephens says:

      Hi Terry,

      Thank you! You bet you’re raising good little marketers.

      I know that my girls have surprised me so much with their marketing abilities when it comes to the cookies! My oldest daughter (who was probably 8 at the time) was on the phone with one of my mom’s friend’s husband and he ordered 2 boxes…she replied, “Thank you, what else would you like? How about a couple of boxes of caramel delights, they’re my favorite?” I about died laughing in the background! Of course he bought them and she doubled the sale from 2 boxes to 4! Where did she get that confidence and marketing savvy? Wish I could bottle her confidence and marketing skill and sell it to everyone in the network marketing industry who is afraid to share their products or opportunity!

      Thank you for your comment!


  16. Hey Heather

    I was a Boy Scout and we had a law as well.

    A Boy Scout is Trustworthy,Loyal,Helpful,Friendly,Courteous,Kind,Obedient,Cheerful,Thrifty,Brave,Clean and Reverent.

    I think both men and women view relationships as important when it comes down to business.

    I would much rather go into business with someone I knew and trusted.

    Greta post Heather and thanks for the read.

    And I promise to buy Girl Scout cookies the next time I see them.


    • Heather C Stephens says:

      Hi Peter,

      My son is only 2 and I have yet to be initiated into the world of Boy Scouts so I think you for sharing the Boy Scout law with me. I love it!

      I agree that we all would rather go into business with someone we knew and trusted…isn’t that the best part of marketing online? We get to meet and know so many awesome people…the trust comes naturally after that!

      Thanks for your comment! The cookies are ALWAYS a hit in our family! I love the thin mints, my husband likes the thanks-a-lot, and my girls love the caramel delights!


  17. Love the girl scout laws for marketing for women – what a creative way of looking at it!

    I have an utmost respect for Ann Sieg for “making” it in the seemingly men’s industry; it’s encouraging and inspiring.

    Ana Hoffman

    • Heather C Stephens says:

      Me too Ana!
      Ann Sieg is one of the first internet network marketers I followed online and I’ve learned so much from her. She teaches in such a simple to understand way, that is very empowering!

      Thanks for your comment,

  18. Hi Heather,

    This was a great post. Love the list, and Ann Sieg is amazing.

    Each point on your list was just right. I work with a lot of women and yes, they appreciate upfront honesty (good and bad delivered in taste). They do love giving and I’ve heard it many times as they make purchases, they desperately want to share it with their loved ones.

    I really enjoyed this post and how you brought all the points out there in a way to more easily understand how to market to women.

    Thanks Heather!


    • Heather C Stephens says:

      Thanks Susanna!

      I just watched another Ann Sieg video talking about the “girlfriend factor” and how we love to share the things we love with our friends. It got me thinking about how many times I’ve recommended my favorite “green” brand of diapers, how many times I’ve shared with friends about books, shoes, etc. 🙂 We are a pretty loyal demographic when we love something and we love to be the one to “discover” something that our friends will love too!

      Thanks for your comment!

  19. Hi
    This is really a great motivation and techniques for girls.And also for boys too they also must keep this points in mind

    • Heather C Stephens says:


      Hi there! Welcome and thank you for sharing your thoughts! I appreciate your comment!


  20. Hi Heather,

    This is such an important post. Really took me time to read your article and the informative comments here as well. I believe this is the kind of social networking that every women and men as well must be are of. I must say that Ann Sieg is amazing it can motivate others to find opportunities where they can succeed.

    Thanks or sharing this wonderful post. All the best to your Internet business!

    • Heather C Stephens says:

      Hi Augustus!

      I’m glad you received value from the post. Ann Sieg really does a great job motivating others to look for opportunities.

      In one of her videos she talks about awareness and hopefully just by talking about marketing to women it brings awareness to others that this is something to pay attention to.

      Just like women and men have different approaches to buying, there are so many things between us that are similar. I believe that if you follow the softer more social marketing approach and cater to women, that you’ll automatically cater to men too because within the content of your marketing will contain the powerful nuggets and “bottom line benefits” that men need for decision making too.

      Thank you for your comment!


  21. How very interesting! I agree that you have a creative solutions and tips in marketing. As a businesswoman its a challenge on how to select the best laws for my business. This is a very great idea to all.

  22. Hey Heather, that’s so true!

    If you can understand what motivates women, or anyone in your target market, to buy you’re likely to make the sale.

    Thanks Heather, I liked the video a lot, it’s a great marketing tip.

    • Heather Stephens says:

      Thank you Liz! I’m getting caught up on comments and noticed this one here from you that I hadn’t replied to. Sorry!

      Ann Sieg’s video was great. 🙂

      Appreciate your comment!

  23. Hi Heather,

    Love your post and especially how you related it to the Girl Scout Law. My parents took the time to become 4H leaders while raising me and my four other siblings so they could impart similar values that the Girl Scouts teaches. I remember saying the pledge at every meeting.

    Here it is…

    The 4-H Pledge

    I pledge my Head to clearer thinking, my Heart to greater loyalty,
    my Hands to larger service and my Health to better living, for my club, my community, my country, and my world.

    4-H had a significant impact on me but more so because my parents lived that motto out for me on a daily basis. They were the “real deal.”

    Happy memories on all that. 🙂

    About marketing to women. It’s funny because with people’s interest to find a hungry audience to sell products to they would do well to find not only the hungry audience but the audience with the hand on the purse strings. Indisputable it’s women and that purchasing shift is only getting bigger.

    The point isn’t so much to say which sex has veto power over the other. It’s got nothing to do with it. But it does have everything to do with a smart savvy business owner that wants bigger profit margins.

    Just a couple nights ago my hubby and I watched a really fun TV program called, “How I Made My Millions”. They were featuring Corbin Church. He’s a multimillionaire who has developed several businesses.

    He mentioned his three qualifiers to know if he’s got a viable product.

    1) Must be for women
    2) Targeted towards women ages 18 – 55
    3) have a continuity attached to it

    One of his business they were featuring is Miche Bag. Turns out it even has a direct sales “opportunity” attached to it. 🙂 Women host home parties to move the product.

    It was very interesting and just illustrated once again the need to tap into the biggest buying power out there. Women!

    Thanks for sharing, Heather.


    • Heather Stephens says:

      Hi Ann,

      I’m so honored to have you here! 🙂 Wow, thanks for the amazing comment as well. I love your 4-H Pledge.

      Knowing now, the 3 qualifiers for women you saw on the show with Corbin Church, I can totally see why certain things I’ve witnessed in the market have taken off and other things haven’t.

      I’m wondering how would handbags have continuity? I’ve had my favorite purse for about 5 years now, and don’t plan on getting rid of it until it dies, which hopefully isn’t soon. I’ll have to Google Miche Bag to find out.

      It’s no surprise that women dominate the direct sales industry. We’re networkers and shoppers at heart and we love to be the ones to find a great deal and be the ones to tell everyone we know about it.

      I was car shopping with my husband today and ended up talking the salesman into purchasing a Britax car seat for his 8 month old baby girl who hates to ride in the car. He wrote it down so he could tell his wife exactly what I suggested. I told him to give her my number if she had any questions, I’d be happy to give her the information on the model we liked best.

      My husband stood there dumbfounded how the conversation went naturally from our needs for a car that would fit a car seat, booster seat, and an almost 13 year old in the back seat, to me “selling” him a car seat for his baby.

      Now, if only I got a thank-you check for that. 🙂

      And as per your marketing to women message, we’re now leaning toward the car I like (even though the car is to replace my husband’s car). The verdict is out. It’s not that I’m competing with my husband, but it’s clear as day to me which one we should get based on safety, size, maintenance, and price. And as you probably guessed it, which sales person hit my value levers and connected to what I feel is important. lol (My husband is still analyzing but I see him less convinced tonight about the other brand we are considering.)

      Thanks for stopping by! You’re like a little value sprinkler, dripping wisdom and goodness wherever you go. 🙂


  24. Marian says:

    Hi Heather!
    Thanks so much for the terrific video of Ann Seig and your great comments. I am just preparing to launch a singles relationship coaching practice, and this just rang 100% true. I wanted to be sure to thank you so much for this.


  1. […] Marketing to Women and the 10 Simple Laws You Must Not Break!  I’ve uncovered some powerful videos by Ann Sieg, and while watching the one below, I had a major ah’ha moment! The video about marketing to women, triggered a memory I had of 10 simple laws that would serve us all well in our marketing!  Break one of these laws and you’re going to turn your female buyers off and lose the sale! […]

  2. […] the men, like Mike Dillard, Tim Erway, Ty Tribble come to my mind.  Of course there is the awesome Ann Sieg, who was one of my Top 5 Clever Marketers of 2010, but in my perception, the leaders in the […]