Accountability may be your missing ingredient if you ever feel like you are constantly having to seduce and persuade yourself into action in your business because of an inner fear of success!
We’ve all done it in our lives in some fashion or another. The pattern of starting of strong, stumbling, and stalling is well worn in the lives of many people who want to build a home based business.
Starting something new is such a seductive time. Everything is fresh, and exciting. Our senses are heightened and our awareness of the possibilities that have been open to us can give us limitless energy and passion for our goal. We will hurry through the mundane tasks that need to be done in order to spend hour after our, hyper-focusing on our new adventure, whatever it may be.
We all love to dream about achieving rock star success status…
If you’re like me this phase is addictive. Could be my ADD brain loving the excitement and the challenge, but I have found myself seeking that “thrill” of a new project right around the time the previous “new” project starts to lose it’s sparkle.
I certainly can’t even begin to count the number of projects I’ve started and never finished because the fun part was over and the challenge had been conquered in my mind. I did this over, and over, and over again in my businesses of the past.
A magnificent marketing brain child that never had a birthday!
I remember when my company came out with some fantastic new supplements for kids. I went out to vista print and had magnetic decals made for my car, baseball caps and t-shirts to wear around, and purchased a website hosted by them, that matched everything. Everything said, “have a picky eater?” on it and I was so excited I couldn’t sleep, waiting for all my “goodies” to arrive. This was going to be my ticket!
I bought several private label rights cookbooks for kids with “yummy” and healthy recipes that I was going to compile and turn into a book (printed and bound myself) to give away as a freebie with some vitamin samples. I spent hours tweaking the graphics and fiddling with the layout of the book.
My theory was that parents would spend money on their kids health even before they’d spend money on their own health and I’d get x number of parents with x number of kids on auto-ship each month and I’d be making x number of dollars (residual of course) because no one would cancel and rob their kids of the nutrition they needed to be healthy and grow, right?
Of course this was a year or two before I “discovered” internet marketing, so I was planning through the mind of an offline network marketer. But, even looking back. although it was not an elegant marketing strategy, it had it’s good points.
Take a guess at how many parents I got signed up on auto-ship? None.
Why? Because I never stepped outside of my comfort zone to wear the t-shirts or the baseball caps. I came across the magnetic car labels in the basement the other day, still in the cellophane bag they arrived in, and the website…I think I paid for it for a few months before I canceled it.
Let me tell you straight out, this was one of many-a-brain-child I have had. And it took me some serious one-on-one time with a business coach to realize that I had a fear of success that I was allowing to control my destiny and stunt my businesses growth.
Is Your Fear of Success Stunting Your Businesses Growth?
How many training programs and products have you purchased that you never bothered to use? Were you seeking the thrill of hope, believing 100% for the moment that “this time” it would be different, as the buying high gave your brain a surge of excitement? There may be some, you never even cracked open, while there may be others that you attempted to go through but hit a stumbling block and stalled.
So, if you’re a serial start-stumble-and-stall marketer, how do you break out of the repeat offender rut and get some traction on your goals?
The One-Word Answer to Overcoming Fear of Success: Accountability
You see, those of us who are “entrepreneurial” types of people, don’t like to be told what to do, and we don’t like accountability. We like to break the rules, and do things our own way. Put us in a box and we’ll fight our way out kicking and screaming.
We resist accountability. But, 99% of us (that’s my percentage…nothing scientific) will fail without it.
I get so surprised as to where I am in my business right now, when I really stop to think about all the things I’ve accomplished in such a short amount of time. None of them were that difficult, and actually most of them were so much easier than I expected them to be, before I did them. Why did I do them? Accountability.
Could I have done these same things one year ago? Technically, of course, but I didn’t because I didn’t have someone counting on me to publish that post, even though it was 10:30 at night and I was tired. (Ahem…i.e. now!) I didn’t have others who believed in me that I could do it, and who praised my small accomplishments along the way. I didn’t have the help of friends who were walking the same path I was, who understood what I was going through and who could help me up when I stumbled.
The difference for me now is that I’m part of a mastermind tribe that has held me accountable to my goals. Compared to the hundreds of other times I’ve tried to get off my but and take action, this is one of the first times I’ve done it, and stuck with it consistently, through every one of the stumbles and long after the sparkle wore off.
(I did mean but, not butt, because the but was the problem: “But I don’t know enough yet.” “But I don’t have a list.” “But I don’t know how to set up a website.” “But I don’t understand twitter.” etc.)
Do you need some accountability in your business?
I want to help you get that accountability you need (and give myself a little accountability right now…lol)! On Wednesday, I will be opening the doors to the clever marketer mastermind community. A place where you can get the support, accountability, training, etc. that you need in order to be successful in your business.
I’ve recorded some videos today that will help to “explain” it that I’ll share with you early next week. In the meantime, please leave me a comment as to what projects you need accountability on and what areas in your life you struggle with a fear of success! (I know I’m behind on answering comments, but I promise I’ll get to them all…it means so much to me when you take the time to share your thoughts!) I’ll try to answer all your comments this next week, as I’m in major focus mode to finish up the membership area and the mastermind forum.
Accountability makes a difference, big time!