Are You Afraid to Rise to Rock Star Status? Here is the Solution…

Fear of success accountability group image Accountability may be your missing ingredient if you ever feel like you are constantly having to seduce and persuade yourself into action in your business because of an inner fear of success!

We’ve all done it in our lives in some fashion or another. The pattern of starting of strong, stumbling, and stalling is well worn in the lives of many people who want to build a home based business.

Starting something new is such a seductive time. Everything is fresh, and exciting. Our senses are heightened and our awareness of the possibilities that have been open to us can give us limitless energy and passion for our goal. We will hurry through the mundane tasks that need to be done in order to spend hour after our, hyper-focusing on our new adventure, whatever it may be.

We all love to dream about achieving rock star success status…

If you’re like me this phase is addictive. Could be my ADD brain loving the excitement and the challenge, but I have found myself seeking that “thrill” of a new project right around the time the previous “new” project starts to lose it’s sparkle.

I certainly can’t even begin to count the number of projects I’ve started and never finished because the fun part was over and the challenge had been conquered in my mind. I did this over, and over, and over again in my businesses of the past.

A magnificent marketing brain child that never had a birthday!

I remember when my company came out with some fantastic new supplements for kids. I went out to vista print and had magnetic decals made for my car, baseball caps and t-shirts to wear around, and purchased a website hosted by them, that matched everything. Everything said, “have a picky eater?” on it and I was so excited I couldn’t sleep, waiting for all my “goodies” to arrive. This was going to be my ticket!

I bought several private label rights cookbooks for kids with “yummy” and healthy recipes that I was going to compile and turn into a book (printed and bound myself) to give away as a freebie with some vitamin samples. I spent hours tweaking the graphics and fiddling with the layout of the book.

My theory was that parents would spend money on their kids health even before they’d spend money on their own health and I’d get x number of parents with x number of kids on auto-ship each month and I’d be making x number of dollars (residual of course) because no one would cancel and rob their kids of the nutrition they needed to be healthy and grow, right?

Of course this was a year or two before I “discovered” internet marketing, so I was planning through the mind of an offline network marketer. But, even looking back. although it was not an elegant marketing strategy, it had it’s good points.

Take a guess at how many parents I got signed up on auto-ship? None.

Why? Because I never stepped outside of my comfort zone to wear the t-shirts or the baseball caps. I came across the magnetic car labels in the basement the other day, still in the cellophane bag they arrived in, and the website…I think I paid for it for a few months before I canceled it.

Let me tell you straight out, this was one of many-a-brain-child I have had. And it took me some serious one-on-one time with a business coach to realize that I had a fear of success that I was allowing to control my destiny and stunt my businesses growth.

Is Your Fear of Success Stunting Your Businesses Growth?

How many training programs and products have you purchased that you never bothered to use? Were you seeking the thrill of hope, believing 100% for the moment that “this time” it would be different, as the buying high gave your brain a surge of excitement?   There may be some, you never even cracked open, while there may be others that you attempted to go through but hit a stumbling block and stalled.

So, if you’re a serial start-stumble-and-stall marketer, how do you break out of the repeat offender rut and get some traction on your goals?

The One-Word Answer to Overcoming Fear of Success: Accountability

You see, those of us who are “entrepreneurial” types of people, don’t like to be told what to do, and we don’t like accountability. We like to break the rules, and do things our own way. Put us in a box and we’ll fight our way out kicking and screaming.

We resist accountability. But, 99% of us (that’s my percentage…nothing scientific) will fail without it.

I get so surprised as to where I am in my business right now, when I really stop to think about all the things I’ve accomplished in such a short amount of time. None of them were that difficult, and actually most of them were so much easier than I expected them to be, before I did them.  Why did I do them?  Accountability.

Could I have done these same things one year ago?  Technically, of course, but I didn’t because I didn’t have someone counting on me to publish that post, even though it was 10:30 at night and I was tired. (Ahem…i.e. now!)  I didn’t have others who believed in me that I could do it, and who praised my small accomplishments along the way.  I didn’t have the help of friends who were walking the same path I was, who understood what I was going through and who could help me up when I stumbled.

The difference for me now is that I’m part of a mastermind tribe that has held me accountable to my goals. Compared to the hundreds of other times I’ve tried to get off my but and take action, this is one of the first times I’ve done it, and stuck with it consistently, through every one of the stumbles and long after the sparkle wore off.

(I did mean but, not butt, because the but was the problem: “But I don’t know enough yet.” “But I don’t have a list.” “But I don’t know how to set up a website.” “But I don’t understand twitter.” etc.)

Do you need some accountability in your business?

I want to help you get that accountability you need (and give myself a little accountability right now…lol)!  On Wednesday, I will be opening the doors to the clever marketer mastermind community.  A place where you can get the support, accountability, training, etc. that you need in order to be successful in your business.

I’ve recorded some videos today that will help to “explain” it that I’ll share with you early next week. In the meantime, please leave me a comment as to what projects you need accountability on and what areas in your life you struggle with a fear of success!  (I know I’m behind on answering comments, but I promise I’ll get to them all…it means so much to me when you take the time to share your thoughts!)  I’ll try to answer all your comments this next week, as I’m in major focus mode to finish up the membership area and the mastermind forum.

Accountability makes a difference, big time!

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  1. Hi Heather,

    accountability is a fear-word in itself, isn’t it ? But it’s true: Without an accountability partner we will sabotage ourselves as soon as we’re starting becoming successful because our subconscious reasons why not-to succeed take over.

    Thanks for sharing your honest insights and your personal story. I can so relate. I can’t tell you what I purchased for my former financial consulting business, books, 3G internet connection, courses… in order to market to the specific market of tax advisors – results close to zero, lol.

    Because I am grateful that I failed in this case because it really got me to think about alternatives. If not for this failure, I wouldn’t be online today.

    Take care


    • Heather Stephens says:

      Hi Oliver,

      I love your gratitude for the things you’ve done that haven’t panned out because they got you thinking about alternatives. What a brilliant way to look at it, and in perfect “Oliver” style! 🙂

      Without accountability, I’d never be where I am.


  2. Hi Heather,

    Glad to hear that the doors will finally be opened on Wednesday 🙂

    Holding yourself accountable to achieve your goals is not always easy as you illustrated with your personal story.

    I also find that masterminding with friends/fellow internet marketers helps me a great deal to stay the course.

    Thanks for sharing your insights. Have a great weekend, Heather!


    • Heather Stephens says:

      Hi Mavis,

      Whew, hard to believe we’ve been open a week now…and there are 121 people registered in our community.

      I’m loving the new people in the forum and I know that with the accountability and masterminding we’ll all see big results! 🙂

      Thanks for the support!

  3. I never would have considered a fear of success being a contributing factor in compulsively beginning projects but never finishing them. I remember when I began network marketing, I used to panic whenever I thought about actually making a ton of money and signing up a lot of people with my opportunity. I never understood why.

    It makes a little more sense now. Also, I begin craft projects all the time and never finish half of them. I get bored after the excitement of a new adventure has worn off and I begin to realize that putting together the project was easier in my head. =)


    • Heather Stephens says:

      Hi Delena,

      I think a lot of people have trouble wrapping their heads around the idea of leading a lot of people and making a lot of money. When I first heard about network marketing, the big money was actually a turn off to me because it felt like hype to me.

      As I’ve grown in confidence and developed my leadership strengths I was able to envision myself differently. 🙂

      Thanks for the comment!

  4. Another great post heather. Some great points.

    Networking with fellow marketers & bloggers is great tool.

    Glad to see you’re opening that mastermind community. Would happy to be a part of it :).

    Anyways, Thanks for sharing this great post.

    Have a great weekend.


    • Heather Stephens says:

      Thanks Devesh and I’m grateful for all activity you’re putting forth in the community. Great job! 🙂


  5. Hi Heather,

    How exciting that this next chapter is about to launch. Congratulations!

    As we have discussed previously, like you, my ADHD leads me to do exactly what you describe in your post.

    I function best when I have a very clear focused direction, someone who believes in me to support me and someone to whom I am accountable.

    I meet with a small mastermind group every week and and this is exactly what I get so I can say without a doubt that thus is indeed a wonderful solution for anybody afraid of success or for anybody just floundering generally.


    • Heather Stephens says:

      Hi Marcus,

      I’m still playing catch-up with comments. 🙂 I’ve really found that having a group holding me accountable is better for me than having a person holding me accountable. I feel like it’s too easy to be “slippery” about my goals if it’s just one person.

      Having a mastermind like you have is an awesome solution.

      Thanks for the comment! 🙂

  6. Heather,
    Are you reading my mind or what? Do you have some kind of extra-sensory perception with me? This post is so me!
    For me, I wonder if I am afraid of accountability because I’m afraid that I will fail whoever is the accountabilitor. This is why I changed uplines in my primary business.
    Keep reading my mind.

    • Heather Stephens says:

      Hi Amy,

      Telepathy, is not my gift, but I think we’re so much alike that yes, what’s going on in my mind is likely to be going on in yours. We seem to have so much in common.

      How are things going for you lately? Hopefully you’re doing awesome!

      When your time in limbo between uplines is over you are going to rock it! 🙂 Keep your focus on building your online presence so you can launch yourself in a big way when the timing is right!


  7. Hi Heather!

    Truly, accountability is a scary word. But, it gives us a sense of responsibility to carry on with a task and really proceed with it until the end.

    This post is a good reminder of where we could be now without this sense of accountability. Thanks!

    • Heather Stephens says:

      Thanks Elmar!

      Forgive me for my tardy reply…I’m getting caught up today. 🙂

      Accountability can sound scary when we’re just getting going on a goal, but for me, now, it sounds like success!


  8. Oh my goodness Heather, it’s amazing the similarities. Especially on the investment of courses. The stumbling blocks that stop you from completing them… and the hope that “this is the last bit of magic I need” when I went to purchase a new one.

    I have to say that if we all trudged through the mundane and didn’t let the excitement fizzle we all might be a little further ahead.

    I do however, agree that having people to be accountable to makes a whole lot of difference.

    I have to say however, I’m not actually afraid of success… rather failure.

    I’ve been working online for about 3 years now feverishly. Yes I’ve had successes but not to the degree I will. My problem is that I have sacrificed a lot to get to even where I am and although I’m grateful and don’t regret it, My friends, family and kids have seen me working till the wee hours. I couldn’t bide the fact that if I didn’t keep going It would be all for nothing.

    On top of that I have had to keep plugging along for the sake of new partners as I take them very seriously and would hate to fall on my face and let them down.

    Still, I get weary sometimes and know there is always so much to learn and things I can do to get further ahead and it’s exhausting sometimes.

    I can’t tell you how uplifted I feel to have become a part of our group as it has not only kept me accountable to what I said I would produce… I have learned SO much that I didn’t know.

    Without this group I would likely never know some of the things I didn’t know.

    I loved this post Heather and I can’t wait to see what you have in store.

    The time and money we’ve spent in the past cannot be looked upon as all for nothing either. We always learn from the experiences and usually do things with the best of intentions.

    Put on your baseball cap and sport that shirt my girl and I look forward to seeing you wear it one day. Perhaps on opening day? (wednesday?) just sayin!


    • Heather Stephens says:

      Hi Jayne,

      I’m tardy in getting to all my comments, and I apologize for not replying to this very heartfelt comment of yours sooner. I remember reading it and feeling very motivated by it as I scrambled to get everything ready for the blog marketing forum.

      Jayne, what you shared is what I feel as well. It’s been a long expensive road to get here and although it feels so difficult at times, I stayed focused on my goal, and putting one foot in front of the other.

      While I haven’t reached my goals yet, I’m proud of what I’ve accomplished, and you should be as well. Your blog is beautiful and packed with amazing, value. I know if we stick together and continue to help each other, we’ll reach our goals.

      Keep up the great work Jayne! I’m so grateful this journey introduced me to you!


  9. I agree, most people start off strong and once that initial energy or passion starts to fade away they find it hard to take action in their business.

    I see your point that accountability is sometimes necessary in order to accomplish what you want to accomplish. Once you have other people counting on you and expecting certain things from you it kind of forces you to take care of your businesses.

    Thanks for sharing your insights Heather, and I look forward to checking out your membership area and the mastermind forum

    • Heather Stephens says:

      Hi John,

      I know that I wouldn’t have been able to make it through all the challenges I’ve gone through so far if I didn’t have people keeping me accountable.

      Thanks for your great comment!

  10. Accountability, this is new for me will love to check it out

  11. Great post Heather! Thank you so much for sharing this valuable information. Got this new word for the day accountability…

  12. 121 people you say? Wow, that’s amazing and exciting! 🙂

    You’re welcome.


    • Heather Stephens says:

      I thought it was pretty cool. 🙂

  13. I love this article, Heather. I think many people instinctively dismiss the notion that they have a fear of success… after all who wouldn’t want to succeed? But when you dig a little deeper, you come to realize just how that fear is truly plausible. Success means pushing beyond your comfort zone = scary. Success means people will see you differently and perhaps expect more from you = scary. You get the idea 😉 I love how you managed to push through this using accountability partners and am looking forward to doing the same. I just joined your mastermind community and am really looking forward to connecting!

  14. Wow, Heather. I needed this so badly today! So glad I came across the re-tweet of it. I didn’t even realize it wasn’t a current post, till I looked at the comments and realized many of them were 2 months ago! 🙂

    I’m right at that point in my project when I have to re-commit to it. Mine is a book…I finished the book, now comes the focused marketing of it.

    Accountability is the key…and I know that, however, I just needed that extra little shove and the reminder of what a difference accountability makes. Thanks!

  15. Hi,Heather,
    Accountability sure must be the secret ingredient to success. But, sometimes one must fall in order to appreciate when he is on top. It is important that we know how to learn from our mistakes.


  1. […] Are You Afraid to Rise to Rock Star Status? Here is the Solution… – Heather Stephens of Clever Marketer discusses why you might be afraid of success. Very thought provoking. […]

  2. […] Are You Afraid to Rise to Rock Star Status? Here is the Solution… – Heather Stephens of Clever Marketer discusses why you might be afraid of success. Very thought provoking. […]