We all know how popular Facebook and Twitter are for personal use, but companies have quickly caught on to how effective they can be at bringing in business and creating lasting relationships with customers. The right social media training can give you the skills and techniques to navigate the world of YouTube, LinkedIn, blogging and beyond. For starters, consider these five important reasons to get started using social media.
5 Reasons to Use Social Media
1. You can brand yourself as an expert
People pay attention to experts. They listen to them, read their work, follow their blogs and look to them for the latest in professional developments and strategies. Effective social media training can help you gain the experience and reputation people look for in an expert. Be careful not to brand yourself too early because it’s important to be trained, confident and comfortable using social media before promoting yourself as an expert. Once you’ve created your niche though, you will soon reap the benefits of being your business’ ‘brand expert’.
2. Your customers are on social media
No matter what age group your target customers are in you can safely bet that they’re on social media. Since you should market to your demographic accordingly, you can use this data from Media Badger to see how your target audience uses social media.
For example, if you’re a network marketer targeting the 25 – 45 age group you’ll know to focus your efforts between the web and mobile technologies. Alternatively, if your target market is the 55 – 65 age group then you’ll know to focus primarily on Facebook as this group does not easily adopt to new technologies and tools. Even if your customers are not using social media today, you can be sure they will be in the not-too-far future.
3. You can manage your reputation
Controlling how the world sees your business becomes much more manageable with social media. You can successfully use it to create and build relationships, communicate with your customers and inform the public of important changes and developments. Initially, many businesses have been hesitant to jump into using Twitter or Facebook, but that trend is shifting quickly and dramatically. Over the past few years, commercial banks whose reputations have taken a hit have been able to reach out to millions of Facebook users and Twitter followers to share their good work, such as JPMorgan Chase’s Community Giving page.
4. Your competitors are on social media
Social media training can help you pull ahead competitively using today’s popular sites. Today, the most competitive and successful companies understand the importance of incorporating blogging, Facebook and Twitter into their business approaches. The sooner you catch up, the sooner the increase in your fans, followers and blog readers will drive your business forward.
5. Tablets and smartphones make social media easy and accessible
With the push of a button or swipe of the finger, you can reach thousands quickly and rapidly. Smartphones and tablets are taking the world by storm, allowing you to reach your customers around the clock. Some companies are taking their tablets into the field as a sales tool, while others have developed apps to help small businesses process payments, have Internet access on the go or even keep track of receipts. The possibilities with these new tools are endless.
Branding yourself as an expert, connecting with customers, managing your reputation, pulling ahead of competitors and taking advantage of the new tablets and smartphones are but a few of the many reasons to use social media in your business, so why not get started now?
The concept of using Facebook, Twitter, LinkedIn and YouTube as effective business tools may seem overwhelming, but with training and practice, you can learn to embrace these trends and use the most popular sites to your advantage.