This bookmark worthy post contains a list of resources you’re going to want to refer to again and again, including a fantastic free video marketing ebook, and one golden nugget shared by an audience member at BlogHer that had the crowd standing in applause spontaneously during the session!
We covered the basics of video marketing last week and now we get into the juicy details that really got me excited: The things that make your audience able to find and actually want to watch your videos!
Planning, Recording and Editing Your Video:
As you’re planning your video project, you need to pay attention to several things that will make marketing your video easier.
Keyword:
- You know the keyword phrase you want your video fund under, right? That needs to be figured out before you get started recording your video.
Recording Your Video:
- Keep your video short: 3-5 minutes max (shorter is better!)
- Remember from the previous post, lighting is important, audio is more important.
- Indymogul.com great source for lighting tutorial
- Stay consistent with your branding on video, colors, your personality, style, and image.
- Keep video focused, only one topic per video
- Use a teleprompter a white board or remember a couple of bullet points to stay on task
- Shoot your video in segments to give you an opportunity for transitions in the final edit
- Don’t give away all your tips in your videos…leave some stuff out so they have to visit your blog.
- Remember to include a call to action: Tell your audience what to do next and then tell them again
Editing Your Video:
- Don’t have anything on the video that doesn’t need to be there.
- Add music to keep the video moving: For royalty free music try: http://incompetech.com and http://kevinmcleod.com
- Check out youtube’s creative commons for video clips to break your video up.
- Use annotations in youtube and let your audience interact by voting or choosing what happens next, etc.
- Have a great thumbnail: go for the thing that people will question ”what’s she doing?” Something strange will make people want to wondering what you’re up to and click.
- Have a title card on the beginning and end of your video with a CTA leading them to your blog.
Make your video findable: Video SEO Search Engine Optimization
Title, Description, Tags:
- Put your tags (your keyword phrase) in the actual movie file you save and upload
- Have a great title that’s relevant and includes keywords and name of your blog
- Description should reflect the title
- Tags should reflect the description and the title
- Link to your blog in the description in the title
Video Distribution: Get your video out there so people can find it!
- Good: Tube Mogul Free for non commercial videos. Commercial videos are $100/month no contract.
- Better: Traffic Geyser $1 for a 21 day trial and $97/month no contract
Some Extra, Extraordinary Video Tips I Got From BlogHer:
- Host an online talk show at: http://www.vokle.com/
- Consistency in uploading videos: 1/week, 3/week doesn’t matter as long as it’s consistent.
Monetize your videos:
- Biglive.com http://www.biglive.com/bl/ beta site that allows you to put video behind a paypal button
- FYI: I use: Easy Video Player (to host private videos on Amazon and embed them on my blog…Great if you are creating content that someone will be paying for!)
Free YouTube eBook:
- Just released: “Best of YouTube Practices:” http://www.youtube.com/creators/playbook.html (Free eBook which is basically the YouTube Bible!)
And finally: the tip that got the applause: When you’re linking to your videos make sure you’re picking the code from your channel and not the main stream so people have an opportunity to watch more of your videos and subscribe to your channel. Here’s how to do this:
- Upload your video to youtube
- Go to your channel
- Click on your video
- Use the url on YOUR channel, not the main stream
If you want more video resources and tips, check out the marketing resources page on my blog and please share your ideas and tips in the comments below!
Thanks for reading! I’m excited to have you here and I hope you enjoyed the content. Please let me know what you think in the comments below (this is a dofollow blog!) and connect with me in social media. It’s time to unleash the Clever Marketer in you!
Hi Heather,
Super creative tips here, especially the note about linking up to the channel.
Show your viewers your full body of work.
Using keywords is the best way to get targeted, passive traffic. Do some work, then let your SEO work for you during off hours…and make sure your videos wind up in front of interested parties.
Thanks for sharing your insight!
Ryan Biddulph
Ryan Biddulph recently posted..Quick Internet Marketing Tip | Watch Your Words
Hi Ryan,
Thanks for your comment. Glad you enjoyed the video marketing tips.
Heather
Thanks a lot Heather.
As I am learning SEO, SMO and also Video Optimization so this would works for me as my MAPS on which basis I can move forward.
I like your tips and suggestion but inorder to understand it perfectly I have to personally do some experiment for this.
HI Meg,
Wise words…experience really is the best teacher. Learning, reading, and becoming aware of marketing tips, video tips, blogging tips, etc. is not enough. We’ve got to roll up our sleeves, and do the work.
Hope video is working well for you and that you’ve experimented with it.
Heather
I am trying to do video marketing for my recipe blog and your tips is going to help in that part.
Recipes with Twist recently posted..Easy Schewajan Fried Rice with Capsicum and Sweetcorn.
How are the videos coming? Hopefully they’re going great! Thank you for your comment.
Heather,
I hate to watch videos that are too long and do not focus on one topic per video. I find your blog really useful for me. Great tips for video marketing. Gotta explore your blog next time. Keep it up!
Tim Ryan@naples park recently posted..Selling your Home During the Summer
Thanks Tim,
Long videos are okay when it’s a teaching/training platform packed full of great content and it’s expected by the viwer, but there’s nothing more frustrating that listening to someone drone on because they’re not focused in what should be a quick video blog.
Thanks for the comment,
Heather
You’ve shared a number of wonderful tips for video marketing and definitely they are worth considering. That will certainly serve as a big help for me. Thanks a lot for improving my knowledge about video marketing.
Mark Errol recently posted..דיאטה
Thanks Mark. Glad the video marketing tips helped you.
Thanks for sharing the secrets although it should be kept…LOL…
Thomas recently posted..murano glass tableware
Thanks Thomas.
Hi, thanks for the great tips you’ve shared. a big help for me!
Laura recently posted..Chamonix
Thanks Laura! Glad to help.
This is interesting post. I didn’t know that I could be able to monetize the videos. Maybe I should check the links so that I could be able to edit videos. Perhaps I should try uploading videos too so that I could be able to earn from it. Thanks for the interesting article.
Stephan Hilson recently posted..Forfait mobile le moins cher
Thanks Stephan! You should absolutely try video marketing. It’s easy and effective!
Video adds so much to the user experience it’s something that many people neglect. If you want traffic and want to improve your ranking, add video. It’s a win-win prospect for your site.
Barry Wheeler@Blogging Tips recently posted..Prospecting for Links
Hi Barry,
Thanks for your comment. Video is so effective. It’s one of my favorite ways to drive traffic.
Heather
Great post, Heather and certainly bookmark worthy.Thanks for sharing these tips with us.
PS Wanted to make sure you saw your blog on my new CommentLuv enabled blog list!
Ana @ how Google works recently posted..Thesis Theme
Hi Ana!
I’m so trying to dig my way out of hundreds of comments and I’m sorry I didn’t see yours sooner. You were stuck in spam.
I just saw your CommentLuv enabled blog list. What an amazing list of blogs! Definitely going to check out several of the blogs on your list! 
Thanks for the comment and the mention!
Heather
Videos is one of the reasons that could catch and entice people to visit and keep on coming back on your site. however, the more important there is you keep it short, all points were clearly stated and information packed.
Hi Heather,
You’re right! This definately is a bookmark worthy post! I was surprised to find that the free youtube Ebook (aka bible) didn’t require an opt in and that it is really quite comprehensive. It also has a great uploading checklist at the end.
I recently did my first youtube video and even learned how to embed it into my site. I found it got me heaps of traffic and many people found it helpful!
I will be sure to follow your tips here to improve on the video even more.
I strongly suggest that anyone who might feel uncomfortable in making a video to get out of their comfort zone and give it a go! It really is only by stepping outside of our comfort zone that we can really grow and as we grow so does our busines and naturally our incomes!
Thanks again for this great resource!
Nick
Hi Heather,
You’re right! This definately is a bookmark worthy post! I was surprised to find that the free youtube Ebook (aka bible) didn’t require an opt in and that it is really quite comprehensive. It also has a great uploading checklist at the end.
I recently did my first youtube video and even learned how to embed it into my site. I found it got me heaps of traffic and many people found it helpful!
I will be sure to follow your tips here to improve on the video even more.
I strongly suggest that anyone who might feel uncomfortable in making a video to get out of their comfort zone and give it a go! It really is only by stepping outside of our comfort zone that we can really grow and as we grow so does our busines and naturally our incomes!
Thanks again for this great resource!
Nick
Nick Lawless@Instant Profit People recently posted..Alex Jeffreys Unreported Marketing Sneak peak: If a cartoon character can make money online why can’t you? (Part 1)
Hi Nick!
That youtube playbook is a great find, isn’t it?!?! I loved it and got so many great tips out of it.
Congratulations on your first video. I’ll have to go check it out. You’re right, that pushing past the limits of our comfort zones is so worth it in the long run!
Heather
Hi Heather,
I think you have covered everything about video marketing in this post and I surely learned a lot. It is indeed important to speak as clearly as possible and the tip in the lighting is also equally substantial.
Thanks Jane!
Bookmark-worthy indeed. Video marketing is not really my cup of tea, at least not yet, but info posted here is so cool. I am almost tempted to pursue it, alas, there is already so much on my plate, so to speak.
Thanks Heather for this gem of an article (both of them actually).
K.
ken@six pack abs recently posted..Six Pack Abs : Key Recommendations on Diet
Hi Ken,
Thanks for the comment and the bookmarks.
May I get in your face about video, so that you’ll get in my face with yours on video? We all have a lot on our plate but but video is one of those things that I encourage you to do. The results you receive from video marketing compound everything else you’re doing online: branding, traffic, list building, etc. I was so afraid to get started, but it was one of the best things I’ve done for my business as of yet.
Give it a try!
Heather
Hi, Get a business licence and a large pile of “Model Release Forms” assuming you are going to employ actors? Other than that concentrate on getting clients rather than all the red tape
Hey there!
I agree that I’d also rather cut through the red tape and not focus on model release forms. Simplifies business, but it’s a good reminder to those of us who don’t have a legal mind, that there are rules we need to play by.
Thanks,
Heather
I am definitely bookmarking this post! Very useful guide, Heather! Many people would love to know this!
Easther Sudharta
Improve Blog Ranking
Easther recently posted..10 of the Best Blog Performance Gameplan Of All Time
Thanks Easther! Glad you enjoyed the video marketing tips!
There are actually providers that create videos and supplies every essential things needed to produce one even models. Very good points Heather! Video marketing is indeed a practical approach to promote a business or product online.
I’m sure there are video providers, but I’m guessing they’re also expensive. I think the tips I learned and shared here are great for anyone starting out on a budget as well as someone who want’s to push the boundaries of their video marketing to the professional level!
Thanks for the comment,
Heather
Thanks Alice! Welcome!
These are very good tips Heather especially if you can’t afford to hire a good service just yet. Everyone needs to start somewhere and if you don’t have the financial capabilities, I think this is the best way to do it if you want to tap in the video marketing
I am new to the marketing industry and am trying to get my feet wet in sales. So I am searching for local RFP’s for video production and can’t find anything. Anyone have any info on where I can look for local RFP’s?
Thanks so much for the excellent tips.
Video marketing is one of the things that I want to focus more in 2012 so this article came in the perfect time. Thanks for the tips already helped me with them
Joey recently posted..Do You Know How Credit Card Payments Work?
Again a awesome post about video marketing! also i would suggest people to make a use of Power Point Slides but what truly video marketing can give them a Power Point Slide can not!
Hi Heather,
Its a comprehensive post on video marketing. I didnot know about tube mogal and some other important links that you have shared. Thankyou soo much for this post.
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